O2O mode to save local portal new profit model effectiveness highlights

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Nowadays, the concepts of O2O model and internet finance are very popular. In fact, internet finance has a close relationship with O2O mode in some degree, it is a kind of brand-new mode through Network marketing, offline sale, not only eliminates the deceptive problem that the network cannot pose face-to-face, but also can improve communication efficiency effectively, So by a lot of group buying sites, local portals attach great importance to a mode of operation, it can be said that O2O can be dead of the local portal to reactivate, to generate more profits.

O2O mode is not necessarily a successful password

To a certain extent, O2O mode almost and the local portal has a close relationship, is the local portal to expand the profit of the important way, but the majority of webmaster friends want to enjoy the O2O model of the profit is not necessarily a very easy thing, After all, the early-stage business-to-business model has now achieved significant success, many companies have established close links through business-to-business platforms, so it is very unlikely that local portals will be able to make profits by O2O alliances, but the profits are clearly higher for businesses.

Of course, in addition to enterprises, is the relationship between consumers and enterprises, that is, the O2O model for the traditional Consumer-to-consumer model will bring a relatively large impact, of course, including the consumer model, but as to how big the impact, is also a matter of the beholder, Because the need for the vast number of local portals webmaster can be based on the actual situation of the specific operational optimization, only possible to achieve success, in other words, local portals do not necessarily bind the O2O will be able to achieve success, but need to pay attention to some of the operational methods to do.

Grasp the local cultural custom, plowing or be successful

So how can the local portal site be able to successfully apply the O2O model to the operation of the local portal site? The key lies in the local portal webmaster can be closely combined with local cultural customs and residents of the living habits, only possible to achieve success, specific from the operational details from the following points to start.

The first is to understand the living customs of the local people, in general, the local webmaster will have a certain understanding, but this understanding into the local portal user-approved content that needs certain guidance, such as in the local portal to carry out some activities, and invite some businessmen to participate, the merchants and consumers through mutual recognition, So as to enhance the attractiveness of merchants to consumers, and through interactive way, the local portal to the go-between, and finally let the local portal to form a link between merchants and consumers.

The second is to conduct a certain investigation of the merchant, although the local portal did not play a decisive role in the business and consumer transactions, but due to the introduction of local portals and virtual intermediary role, has decided the local portal to businesses and users responsible for the function, especially between merchants and consumers, Generally speaking, consumers as a disadvantaged group, so the local portal should strengthen the inspection and assessment of businesses to ensure the credibility of the business and the quality of goods, so as to promote the consumer and business transactions reached.

Its three values of its own reputation, in the current competitive today, the mode of E-commerce will also be diversified, in this context, only a strong brand background can better realize the attractiveness of businesses and consumers, local portals only firmly grasp the consumer and merchants of these two flowing, Can continue to expand their own operating land, so through a comprehensive marketing strategy, enhance brand attributes, strengthen the consumer and business assessment, so as to form the brand attributes from the inside out.

Only completes this three points, the local portal website's road only then may obtain the success, the O2O operation Essence is lies in the communication and the trust, the local portal website in the development O2O pattern, as long as firmly grasps these two cores, insists, then makes money not to be too far. The above for www.zhaopinxitong.com recruitment system Webmaster Original first A5, protection of intellectual property rights for everyone, reprint please keep the link, thank you for your cooperation!