Old: The past is not brilliant is a bubble

Absrtact: August 29 News, quiet for a long time every guest in Beijing 798 held a press conference yesterday, a high-profile launch of its new products 80 free ironing shirts. The founder, aged almost unreservedly, reflected on the past mistakes of the guests. This is not the first time in introspection, as electricity

August 29 News, quiet for a long time every guest in Beijing 798 held a press conference yesterday, a high-profile launch of its new products 80 free ironing shirts. The founder, aged almost unreservedly, reflected on the past mistakes of the guests. This is not the first time of introspection, as a well-known literary and artistic youth in the electric business, aged through the author or to the media of the way the narrative has been a number of reflections, can be called the "reflection of the talent."

Wearing a van's black T-shirt, blue jeans, canvas shoes detailing his various feelings about the shirt, he also responded to a variety of rumours about himself this year. After sincere reflection, whether can let the outside world to every guest's rebirth full of anticipation?

Aging said, in the past because of their own decision-making mistakes, because the pursuit of scale and speed led to the failure of every guest, every customer from a company with 13,000 employees to become now 500-600 employees of the company, warehouse from nearly 30 to 3, about his own various rumors. But the past has passed, where the customer is now a start-up company mentality to start again, 80 free ironing shirts for the first step, the future of all customers to the main products.

For this shirt, aging in the introduction of the time, all kinds of chemical formulas have moved to the stage. And bring all the partners and investors to the conference site. Aging said, currently available in the market more than 80 shirts craft products do not. Traditional enterprises do not have similar products, there is no platform. "Now the whole net sells the clothing all is the rubbish, and is proud to sell the rubbish." What customers want to do is the product. ”

In the process of the speech, many times mentioned some foreign clothing brands, he thought that China's clothing in terms of product quality and the gap between these brands is far, the domestic clothing more attention is the spokesperson, marketing means ... I don't seem to care about how to do a good thing. Aging said, this time, the 80 shirts will not do any advertising promotion, to rely on word-of-mouth dissemination. Old frankly, every guest from the shirt started, but the consumer complaints to all customers is also the shirt products. This time, every customer cut off all the shirts in the past cooperation, partners, to find professionals at home and abroad to make this shirt, is to give every guest a chance of rebirth, but the process is very painful.

He said this was his renewed emphasis on products since 09, and for this he has been very active on Weibo for nearly a year, interacting with consumers and listening to their views on every guest. "Every guest's customer group concentrated in 85, even after 90, the consumer group is very young, the consumption capacity is limited, in order to let more customers who can experience this shirt, I will finally determine the price of 129 yuan." Aged said, foreign similar shirts are sold to more than 1600 yuan, this price is also to withstand the pressure of all parties to determine the final.

In order to better manage inventory, aged to billion power network said that the past most times where guests have 190,000 SKUs, this is a very scary thing. is also where customers in the past in the inventory management, the root cause of the loss, this time the 80 free ironing shirts, where guests only produced 2 kinds of styles, 2 colors, and the production cycle control in 7 days, as far as possible to simplify the product line.

Aged in answer to a number of media questions, said that every guest is now a start-up company, all kinds of employees together, not more than 600 people, but more than in the past confidence. When it comes to the glories of the past, he says, "That's not brilliant, it's a bubble." This time, every guest to do a good product, start again.