On five ways to improve the stickiness of local portal website users

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Local portals, whether in profit mode or operation management, are favored by many personal webmaster, the profit model is much more than the traditional Web site, such as selling ads, paid information, advertising alliances, can also involve group buying, Taobao, and so on, basically a lot of money on the network model can be reflected in the local portal site, In addition, now the Web site procedures are relatively mature, but also very convenient for the vast number of personal webmaster management and maintenance, but the local portal site in a place more stringent than other types of sites, that is, in the user's stickiness above, if the local portal user stickiness is not high, said the profit model is empty So how to improve the site's user stickiness it?

One: Website design

Website design includes page design and website program design, the general Web site program is designed to use a number of well-known CMS systems, such as DEDECMS, of course, in this CMS system above two times to develop, so as to be able to display the local style, in addition to the site page design to highlight the local characteristics, For example, choose the local characteristics of the landscape as a decoration, etc., to let others feel that your site is for the local service, nature will be able to stay local users!

Two: Site positioning

Site positioning is not good, subject choice has problems, direction is not clear will often affect the customer's impression of your site, so after the design of the site must plan their own site positioning, the local portal positioning is roughly the local portal, such as life, information, group buying, and related activities, etc. And the corresponding positioning also need related columns to co-ordinate, so that will not let their site look very chaotic!

Third: Website interaction

The most important point for a local portal site is that it requires strong interactivity, be able to make local friends on the website, so need to have members and the relevant comments on the business, businessmen can also comment on users to reply, so that businesses can interact with users, and the interaction between members is also very necessary, Of course, the interaction between members of the local portal can not be done and marriage network, but the design of the message in the station and some local SNS community games and so on are able to attract a lot of users stop to settle down!

IV: Regular offline organization activities

Local portals are not able to interact only on the Internet, also need to use offline activities to increase the user's stickiness of the site, such as every spring time can organize members to participate in the outing tour, also can organize what seminar activities, as well as some of the local orphanage to participate in charitable activities, this can condense the user !

V: Follow up on local news hotspots

Every place has a second generation or a rich generation that gives us all kinds of hot spots, for example, Hangzhou 79 yards, Baoding Li Gang door, of course, in addition to these also have a variety of draft cosmetic surgery, such as Sichuan's cosmetic death door and so are the local portal to follow the report of the object, nature can arouse the attention of many users, after all, in the local, It is easy to get first-hand information, but also to interview some local comments on these hot news, naturally can cause hot discussion on the website, thereby improving the user's stickiness!

Local portal site is very promising, as long as we can fully tap local resources, coupled with their persistent insistence, it is easy to create their own wealth! This article by the Free Network Telephone network original A5 first, URL: http://www.dianhua.la/reprint Please specify, thank you!