On how to optimize the local wedding photography website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, a large number of personal photographers into the industry, wedding photography is unprecedented competition. Network customers are naturally also they want to vigorously develop the object, today I on the area wedding photography site optimization and share my own experience.

1, keyword positioning

(1) Keyword analysis

To the site for detailed keyword analysis, and then through a series of SEO strategy to achieve the goal of the site, from the following analysis:

A, the user's search needs: from Baidu related search can see the keyword popularity, and can see what information users need to get. From the wedding Industry project information and regional visitor source analysis, wedding photography, wedding, wedding photography Studios are important keywords, because some of these words will be the site to promote key words.

B, keyword heat: Through the analysis of the current site weight is not high, not suitable for the choice of hot keywords, to avoid with the relevant industry sites of the popular keyword competition, so the keyword heat can be, through Baidu Index and webmaster auxiliary tools to query the heat of keywords, Through the tool to determine the long-term planning to achieve the rise of the wedding category keywords.

C, the number of keywords: multiple keyword effect is not a single keyword effect is good, because many keywords in the time of the correlation has begun to disperse, many keywords to do up time is a single keyword time several times, the energy invested too much.

(2) How to select keywords:

A, determine the main keyword. In the keyword selection process, will appear the highest frequency, less competitive, moderate heat keyword as the site's main keyword. Take Xiamen as an example, Xiamen wedding photography, xiamen wedding dress, xiamen wedding Photography Studio is the site's main keyword.

B, determine the auxiliary keywords. After determining the main key words, then determine several auxiliary keywords, such as the main keyword extension and the main keyword combination. Take Xiamen as an example, Xiamen wedding photography which home good, Xiamen where to take wedding photos, xiamen high-end wedding photography, Gulangyu wedding photography is the website auxiliary keywords.

2. Description of the website

Site description should be around the site theme and site content related elaboration, reduce unnecessary word heap cut, improve the target

The number of keyword occurrences.

(1) Home page description: Through the main words, auxiliary keywords to describe.

(2) Inside page description: Model works, guest photos, wedding small common sense.

3. Web Design

Reference UI design: In the website UI design, the keyword cannot put in the flash and the picture, this is not advantageous to the search engine to crawl, therefore may extract the content to use the text way to express.

(2) Code design: Search engines prefer concise code, because the simple code is conducive to crawling spiders. The information should not be associated with the page should use the framework or JS filter, the site as far as possible using Div control, to improve access speed.

4, picture optimization

Wedding photography Site is the biggest difference is also here, a lot of wedding photography site article is very few, most of the composition of the site is a picture, therefore, the optimization of the picture has become the focus of the focus. Add URL watermark to the picture, alt tag is very necessary.

5. Internal Link Building

(1) The role of internal links:

Within the chain equivalent to the human blood vessels, blood vessels are not smooth, blood can not flow smoothly will be caused by some of the function can not activities, the same, for a website, page weight is by link transmission, the page weight is not promoted, will affect the page in the search engine included.

(2) The inner chain has the following advantages:

A, search engines included more, the search engine will naturally be more friendly to the internal links;

B, improve the search engine access efficiency, to a certain extent, will improve the PR value of the site;

(3) in the construction of the chain, we should pay attention to the following points:

A, control the number of pages inside the link;

B, the relevance of internal links must be high. In the process of doing internal links, the relevance is also to improve the search engine friendliness of an important criterion; therefore, the Guangdong and the United States Hospital site for internal links to choose the same area of information to link, to improve the search engine friendliness, on the other hand also greatly facilitate the user of the relevant information.

6. External links

(1) Competitor analysis:

The number of external links reflects the weight of a site, the more external links, the weight of the site will also be promoted.

Take "Xiamen wedding Photography" As an example, analysis of Baidu ranked top three competitor data:

Site backlinks Hundreds of degrees total number of external links first page link number correlation link number

1130005080149880398

33900204012602720

2960035700364613623

(2) Outside the chain construction method

External links are every site is doing things, you can link through links, manufacturing link bait, put a link to the soft text and other methods to build outside the chain:

(1) Links: links in accordance with a certain proportion of relevant and unrelated trade site exchange links, the other site links to the number of less the better, and can not be punished by the search engine site to do links to avoid encountering "link factory" and death.

(2) Manufacturing link bait: Manufacturing link bait is a long-term work, the production of link bait a lot of skills, can be from the forum, questions and answers platform to build.

(3) The release of the soft text link: Soft is the external link building Another important method, through the relevant industry platform on the delivery of soft, that can achieve the advertising effect is also to achieve the chain construction, kill birds with one stone.

Implementation method:

External link construction depends on the promotion of Network department colleagues, from the "Forum", "blog", "Wedding industry qq Group", "question and answer" and other free platform to publish posts and replies to improve the external link data. Follow-up will be collated and attached to the above promotion platform address.

7, site visitors search habits analysis and Web log analysis

Through the user searches the behavior record and the analysis, further understands the website keyword the search situation and the attention degree, therefore this stage nine like the real Estate network provides the user experience and carries on the improvement, through this stage consummation makes nine like the Home Ownership network function and the user experience to be greatly promoted.

Site log is to record the operation of the site, including the stability of the server, whether the site was attacked and search engine spiders crawl records, to regularly analyze the site log, to ensure the normal operation of the site and to see the spider crawling situation, improve the spider crawl not to the page content layout.

8. Data statistics

Every Monday records the number of sites outside the chain, Baidu included quantity, the number of Google included, Alexa rankings and links number. Summarize the work of last week through data analysis and make the promotion work plan for the next week. This item will be recorded and analyzed by your tuning colleagues.