on how to improve the user experience of local tourism websites

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With the advent of summer, the tourism industry has become the peak, and in this July or August, people all over the country chose to travel, from the data show that some of the tourists to travel agencies to sign up for travel, part of the tourists to travel on the website to sign up for travel, and a part of the tourists are to buy online group tours, thus visible, There are many ways to choose a travel agent. However, with the development of the Internet, a lot of local travel agencies will be offline and online together, one is the entity travel agency, a virtual travel agent, and the use of tourism sites on the Internet to achieve profitability is the best development of local travel agencies, thus providing users with a shortcut channel choice.

(Images from the Internet)

At present, the construction of local tourism web site to achieve profitability is a lot of travel agencies are doing, local tourism sites can be said to be everywhere, in the past few years, in addition to Yan Xin, cattle, travel and other large tourism sites, almost no other tourism sites can compete for regional tourism. In recent years, the Internet in the gradual development, a lot of local travel agencies are gradually aware of the importance of the Internet, so as to establish a local tourism website to achieve profitability, you can see that local travel agencies are also paying attention to this. The recent author in charge of local tourism sites, found that a lot of local tourism sites do not have a bit of user experience, and rankings, weights, traffic, etc. are not very good, and now Baidu attaches great importance to the experience of users, and give a lot of users experience good site rankings, weights, traffic, Therefore, I think that to develop local tourism web site must be to do the user experience this piece. How to do the local tourism website user experience? The author summarizes some experience in optimizing Guizhou tourism website.

First, visit the speed of travel website to achieve the best experience

First of all, to achieve the speed of visiting local travel sites to achieve the best experience. I have to say that a lot of local travel site speed is very slow, I previously in the exchange of Guizhou tourism site links, each click on other local travel sites are slow to die, feel which small travel agencies are not willing to pay to buy a server or buy a domestic virtual host in addition to a separate IP, this author is very not recommended, From the user's point of view, when the user visited your travel site, each click of a tourist attraction page is slow to need a two minutes to open, ask who can suffer, anyway the author is unbearable. From the search engine's point of view, spiders hate that kind of slow web site, long time in a chronic state will cause the site seriously down right. If the local travel agency's profitability is slightly better, then the author suggested that the site space more than a little effort to improve the speed of access to the site.

For example: The author optimizes the Guizhou tourism website, the use of the million nets to enjoy the host, in the speed of the visit is very fast, and the server is OK to manage some of the security, performance, speed are not too many hidden dangers, not only with the user experience, the search engine is also very friendly, and the author looked very happy, So the local travel agency is also to open the travel site slow bosses to change the server or stand-alone IP virtual host it.

Ii. identify the service types and orientation of tourism websites

Secondly, the service types and orientation of local tourism websites should be clarified. Local Tourism Site server type is very important, travel agencies to determine what their site is to do what the city's tourist attractions, the future to provide visitors what scenic spots, these are to determine the good, do not Guizhou tourism website service type is Jiangsu's tourism. Then is the location of the local tourism site, in the positioning of this piece to do fast and accurate, why say so? Only a good orientation can be developed, how to position? can be based on the characteristics of local tourism and the major scenic spots to be positioned, because each province tourist attractions different authors do too much introduction.

For example: The author is the boss of Guizhou Travel agency, now the author constructs the Guizhou tourism website, the author first clear Guizhou Tourism website Service type is the entire Guizhou province, the website must make the portal class the small traveling enterprise website, then releases the Guizhou province each major scenic spot scenery, the Guizhou tourist line, the scenic spot price, the Guizhou tourist Hotel, Guizhou Tourism common sense, tourism and traffic in Guizhou, and then in the orientation of the direction can be, here I have done the explanation.

Third, guide visitors to where to go next or how to do

Then, when visitors enter a local travel site, they can guide visitors to where to go next or what to do. This is mainly about the site navigation system, a good tourism navigation system can bring users a good experience, the author found that a lot of local tourism stations did not do this, in the process of design navigation did not do the user experience, in the main navigation click on the tourist attractions jump to tourist hotels, this is not what tourists want to find. Then in the deployment of local tourism site's main navigation, breadcrumbs or bottom small navigation must be a user experience.

For example: the author in the deployment of Guizhou tourism site, the deployment of leading navigation, such as the home page, Guizhou around the tour, Guizhou Travel common sense, Guizhou tourism lines, Guizhou tourist hotels and so on, and then is the breadcrumbs, the general web site are generated, so do not need to do too much consideration.

Four, do a good job of local tourism website search function, customer service function and title and description

Finally, do a good job of local tourism site search function, customer service functions, the title and description of the site. First of all, the search function of the site, improve the search function can provide users in the site search users want to find things, such as users want to search in Guizhou 3rd, will be entered in the search box, and then appear a lot about the 3rd tour of Guizhou content, to improve the user's search experience. Then look at the Website customer service function, customer service function is a necessary site, when visitors do not know what to do in the site, the general will click Customer Service inquiries, or tourists want to go to the scenic spot tourism do not know that the attention and common sense will ask customer service, but here to pay attention to the attitude of customer service is better, You can treat every visitor like 10086 customer service.

Then the title and description of the site, these two points can be directly to the user experience, when users search the search engine on the local tourism site's home page, the first impression depends on the title and description, and search engine also attaches great importance to the title of the site, in the setting of the title when the keyword can be a natural fusion into the inside, Then on the search engine to show to the viewer, in fact, there is no excessive description, just to do the user experience can be.

The above is Guizhou Tourism Network http://www.gzly.cn/original editing. The above mentioned is that the author thinks that four points can achieve the user experience degree, of course, there are other, such as doing a good home page, columns, content deployment, and so on, there are many can do user experience, of course, I suggest travel agents in the travel site can go to the reference to Xin Xin, Niu, leisurely, such as several large websites, More or less will bring some help. I wish Guizhou tourism website in the summer vacation order increment.