On how to keep repeat customers in website

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Someone is very concerned about the flow of the site, that the flow of high can explain, prove a lot of things, maybe the site just started to bring a lot of traffic, but these traffic is very unstable, when the low, why? Because these flows are instantaneous, the site has very few repeat customers. What's the problem with a repeat customer on a website? As one of the responsible personnel of the equipment manufacturing network, we share some viewpoints here, hoping to find out the reason, get the solution and let the website "live".

How to make customers a repeat customer?

The importance of a repeat customer to a website is no limit to the individual. If a website wants to develop in the direction of profit, it must pay attention to the problem of repeat customers. The Internet information is changing rapidly, users come to the site, generally through search engines search some keywords came to the site, may be a certain information site in the search engine rankings very well, bringing a lot of potential customers, they came to the site, read the information they want to see after leaving, 90% Users may not remember what words he was searching for, and the way they came to the site, they would probably not come back after they left, unless you could guarantee that your site's information was ranked at any time.

So what can be done to get them back? Since they may not be able to come by themselves, then we can only find ways to contact them. Corporate web site can use some plug-in tools, when a user opened the site a few seconds later, automatically pop-up some query window, whether the customer asked to be based on their wishes, once the customer asked, you can try to retain customer contact, email or online chat is the best, you can easily contact later. Some platform Web sites can be subscribed to by some way, when the customer came to the website and read the information he needed, he also saw a message: If you need to understand the dynamic of so-and-so in time, you can subscribe to us, we will promptly send only with certain aspects of dynamic information to your mailbox. And so on to get the user's email contact, leaving contact is the best way we can actively contact customers.

Second, to meet the needs of customers in order to let them take the initiative to patronize

The first time a client comes to your site and sees something that makes him feel very useful, some people will be happy to come back. Then we have to try to meet the needs of users, so that they are willing to take the initiative to come. How to understand the needs of users? This requires market research, through the market research data and results, to judge the basic needs of users, as far as possible to meet their needs. As for how to conduct market research, we also actively explore, welcome to have a good method of webmaster actively share.

In addition to passively investigate the needs of users, but also to establish their own website characteristics, or become a website brand. At the beginning of your station, you must understand or basically understand what you want to do, you do this site for what industry public service? What kind of features does your website want to make? What content and functionality does your site offer to users? With their own ideas, we must seriously do it, Make your site different from other sites have a distinctive feature, so that users will never forget, they may be due to your site and generated a new demand, and this demand is only your site has, then he will not come here where to go?

This is to do a little experience since the site, I hope to share with you more exchanges, find more and better ways to let the site fire up!

This article by the Equipment Manufacturing Network http://zhuangbei.gongchang.com/Editor, the first A5 webmaster Network, reproduced please indicate the source.