On how to optimize the website navigation

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Site navigation You must know what is a thing, the purpose of the site navigation is to help users faster and better find the Web page to browse, want to find information, basically each site has its own site navigation system. And for Web site managers, navigation is nothing more than to allow users to better browsing, enhance the user's web stay time, reduce the bounce rate, improve PV. Optimizing site navigation is what every site has to do, so how do we optimize the navigation of the site? Let's take a look.

Misconceptions about website navigation

Many people mentioned that the site navigation is the site navigation is the top row of the main navigation bar, this is a misunderstanding, we have to correct. Site navigation includes not only this main navigation, other site columns, article classification, your current location, return to the home page, back to the previous pages are part of the site navigation system. All the forms that help users to browse the website information, obtain the website service, and are not lost in the whole process, and can find help in time when discovering the problem are the components of the website navigation system. The clear website navigation system is the website design important goal, to the website information structure, the user experience influence is significant.

Why optimize site Navigation

1. To determine the user's experience of browsing through the site, the site allows users to continue browsing is the most basic.

2, the website navigation design is reasonable, may the website content and the product as far as possible display in front of the user.

3, reasonable site navigation can increase the user stickiness, improve the depth of the site browsing, increase PV, reduce the rate of the site jump.

4, clear and generous site navigation easier access to the user's goodwill, improve the site return rate.

5, concise web site navigation, search engines can maximize the crawl site, thereby increasing the amount of site collection.

How do I optimize site navigation?

1. The main navigation column structure and name should be clear

The main navigation column is the most important part of the navigation system, usually the dominant navigation directory is the first level of the site directory, so in order to make the site flat, reduce link levels, the use of a good navigation directory hierarchy Advantage planning content is very necessary.

First navigation inside page and the first page clicks the distance control question, wants to reduce the link the level, the wood wood SEO recommendation three words: flat, generally not more than four or five times. Next to the navigation to set the time to use the most common HTML can be, so the basic navigation is so, the navigation should not be the picture as a navigation link, also do not use Flash,javascript to generate the navigation system also do not, before said, for search engines This is a spider trap, It also increases the load time of the Web page.

2. Website navigation contains keywords

The links in the navigation system are usually the most important source of the internal links in the classification page, which is large in number. Therefore, when choosing the navigation link keyword, pay attention to the category name as far as possible use the target keyword long tail word. But many times in the choice of navigation keyword to take into account the user's experience, so in many cases without direct use of column page keywords, this time to pay attention to navigation text and the target page has relevance. For example, your navigation name is a success story, the point of entry is the latest product is certainly wrong.

At the same time the navigation does not accumulate keywords, many webmaster like in the navigation to stack keywords, which is not conducive to user experience, search engines will also be aware, do not deliberately in the navigation of each location to add the target keyword or in the navigation of the link tag in the heap of keywords.

3. Site Navigation keywords Location

Site navigation keywords are generally in order from left to right, from top to bottom of the importance of decreasing the trend to distribute, so no matter is the user's browsing habits or search engine weight distribution is advantageous, in addition to avoid some of the actual role of the column. In the actual website navigation many pages is prepares for the user, we may add the nofollow label or directly in the robots file shielding, lets the weight better focus in the important page.

4. Breadcrumbs Navigation and sub navigation settings

Breadcrumbs are the best way for users and search engines to determine where a page is in the entire structure of a site. said that the website navigation function is to let the user not to be lost in the website, but the breadcrumbs navigation is gives the user the best method, the correct use breadcrumbs the website which the navigation is usually the structure to be clearer the website, this is advantageous to enhance the website the user experience and the spider crawls. and the child navigation settings are the same reason, so that the structure of the site more clearly, especially for some large sites, sub-navigation settings to reduce the level of the site, is conducive to the site included, more conducive to shorten the number of users clicks.

5. Avoid footer stacking

Many times the bottom of the site will also do a site navigation, such aspects used to browse the bottom will also have navigation system, but also for search engines are friendly, but many webmasters like at the bottom of the navigation to do a lot of keyword stuffing, and even black hat in the bottom of the way to put a lot of keywords, search engine for this more objectionable, Often leads to some form of punishment.

6. Site Map Settings

Site Map is also a very important site navigation system, is now a lot of sites are used, Guangzhou web site Construction Company Network Zhuo Technology that is in the SEO diagnosis will often go to visit the site map, site Map is generally divided into XML and HTML two kinds, XML is for search engines to see, Can be directly generated at the bottom of the Web page or in Webmaster Tools to submit, and HTML this is done to users to see, mainly the main content of the site as a comprehensive user-friendly browsing, such a need to design their own.

Of course, navigation optimization method is certainly not only such a few, but mainly for the search engine friendly and user-friendly, in the development of the site navigation system as long as the starting from here on the line.