On how to optimize the website title

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Site title is the soul of the site, it carries the core theme of the site, is the overall direction of the site, whether you admit it or not, at least the search engine is through the title to judge the location of the site, and also minor changes to the site title will lead to the site down the right to reflect the site

Often just contact SEO friends before the site under the title of the website does not combine the relevant data in-depth analysis leads to later changes in the title, by the search engine punishment, this situation is basically the only way for each seoer, here the site title said marvellous, in the end how should we optimize the site title?

Site Title Optimization Object

Website title is the page code in the title between the text, such as Webmaster Network title:, for the site title roughly has the following several optimization objects,

1, understand the site positioning

As the beginning of the article said the site's title is the core theme of the site, is based on the location of the decision, so in the determination of the site before the title of the basic positioning of the site is an essential link.

1> website main keyword, if the website main keyword optimization, then we will be key to the importance of the key from left to right to show.

2> website flagship brand, many enterprises in order to expand the scope of marketing, business expansion to the search engine, for the brand to create the title of the site, it is natural to put the site brand in the front of the title (search engine is in order to judge from left to right the importance of the keyword degree).

3> mixed positioning, for both want to do the keyword and want to do the brand of this situation will be based on the focus of the enterprise, focusing on which aspects of the corresponding keywords placed in a relatively more important position.

2, the site title of the word control

The title of the number of words I think and the weight of the site is closely related, try to avoid less waste, more than enough of the situation, this should be based on the weight of the site and keywords, such as the degree of competition and other decisions, such as if the Site page title to call the title of the site should take a good look at the number of words, for small and medium Enterprises website recommendations 25 Include symbols).

3, the website title separator symbol

Do SEO will inevitably to a lot of web site analysis (such as competitors), read many will find the title of a variety of sites, some strange, some have no new ideas, now the network is the main push or "_", "," "-" and "|". In fact, regardless of which is to meet the user experience on the line, the separator has no direct impact on the ranking.

4. The particularity of the website title

Today's website ranking factor in the site's particularity into which, but we do not blindly pursue the particularity, and forget the site's core positioning, for the site title specific this piece is best to combine the Site keyword and brand form to show, responsible will reduce the relevance of the site, so the thankless.

Site Title Common considerations

1, title and the core of the site away from

The title of the site should always be closely linked to the theme of the site, if the site title and the content of the site is not relevant, it is difficult to get a good search engine where the weight, but also the loss of our users. Title is best to be able to highly summarize the subject content of the site, let people know at a glance what the site is doing.

2, the title is particularly good, but not excessive

Previously said the Web site's title more special will let search engine feel your website "new", will not let search engine produce "fatigue", but also do not overly pursue special, always pay attention to the core of the site.

3, avoid keyword piling

In the past many sites through the title of keyword piling to achieve the top of the site, but I would like to say that this has become history, do not go to challenge the current Baidu algorithm, some people will say that there are many sites by keyword piling to do the site rankings and rankings, I would like to tell you, you say the key words are unpopular keywords, Of course this is also Baidu's algorithm loophole, but the loophole will be filled, so do not have luck, and search engine on the HOT keyword piling up defense ability has been very mature.

4, the title and Baidu participle of the boundary

A lot of SEO friends learned after Baidu participle after Baidu participle can save the title word of the problem, often want to pass the principle of Baidu word segmentation to achieve a number of keywords at the same time optimization, but I would like to tell you that Baidu is now first by the full match according to the weight of the ranking after the principle of the word on the line of weight ranking, so use this principle should also be cautious.

Summary: Website title optimization

Website title is the site's core keyword sublimation product, the core keyword is the target keyword center, the target keyword is the long tail keyword Foundation, thus forms the pyramid the website pattern, then supports this entire website operation. I would like to say that it is important to know how to optimize the website title.

This article source Chengdu SEO http://www.tyylmsxj.cn/