On the difference between the Web site spider's perspective and the user's perspective

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Spider perspective and the user's perspective, I believe that a lot of webmaster know this, may have some new webmaster still don't quite understand, some webmaster understand this problem, may not usually take this problem as a matter, but I want to share with you the spider perspective and the user's perspective,

Baidu in the proposal to our site to talk about, "the content of the site should be user-oriented, the search engine is just the site of an ordinary visitor, put any users can not see, or deceive users of the content, may be the search engine as cheating." At present, most of the Web site is in the way of tabs, when the mouse sliding in this position when the show, do not slide to hide, we can see the search engine is not want to have a page on the user is not visible, search engines can see the content.

We take a look at the site of the Web snapshot, Baidu search "Beida Bluebird", click on Baidu snapshot of this site, we can find the navigation bar below only shows the contents of 1 columns, and the original four columns can be switched dynamic page only one can show. That is to say from the spider's perspective, there is only one column content; from the user's point of view, it is 5 dynamic columns.

Webmaster friends will think so, so even if not cheating? I think it is highly possible, such as "< a href =" URL "title =" keyword A, keyword b, keyword c "> keyword a </a >", where A and b/ c keyword If the meaning is consistent or relevant, then it is preferable, but if b/C and a the content of a far-reaching, or even a little relationship is not, then here is a spider's perspective and the user's perspective does not match, by the search engine for cheating behavior is very prominent.

There is a webmaster design site when some of the user's unimportant content directly commented out, or through CSS or JS hidden, in fact, this is also a user's perspective is not visible, the spider perspective can be found in the place. As well, some of the Help files are duplicated content, at this time, we can through the robots.txt to block the duplication of content, so that the user's perspective, the page has some duplicate content, but from the search engine point of view is a completely original site.

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