On the link strategy of hospital website

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In this fast-growing network era, hospital website is not only an external display of their own hospital window and tools, but also a potential patient to obtain the best business tools, so the hospital site search engine optimization is inevitable choice, especially small and medium-sized private hospitals, these hospitals lack of visibility, relative to the large hospital, are often empty. Although it is now possible to take a bid to obtain some of the patients, but this cost is too high, nor is it a long-term solution, therefore, good hospital site is also a natural choice.

In fact, if the real sense of the hospital to do the SEO, at the same time with a variety of network marketing means, can bring huge profits for the hospital. And the construction of the medical website is the choice of good keywords and arrange the layout of keywords and the construction of internal and external links, while the choice of keywords and arrange the layout of key words, although important, but we all attach great importance to this aspect of most hospital sites are doing very good, here, Mainly talk about the link to the medical site some views.

As we all know, our usual links include internal links and external links, which are more important to the site. All a good outside chain strategy is more important. The source of the chain is very wide, links, forum signatures, soft wen, and so on, are outside the chain is very good source, this point many people attach importance to, here, the emphasis should be placed on the chain to pay attention to medical relevance, strong correlation of the chain value is high, we can take good grasp.

Many people look at the Chinese and foreign chains, often ignoring the construction of the chain, in fact, the search engine in the reverse link can be found that many links are from the internal, from this point of view, the chain is also very important, in fact, the search engine is more focused on the page to the rankings and weights, so reasonable internal links is also very important. We pay attention to the chain at the same time to do a good job within the chain, a reasonable chain not only conducive to the entire spider crawling and weight transfer, the overall weight of the site has far-reaching impact.

In fact, at present, we approved the general principle of the medical website link: Home can be put links, the channel home page is also to put the department home. The homepage of the website can have inside page link, each section also must have inside page link. Reasonable to the homepage and Channel page for the link placement, at the same time pay attention to the layout of the link, so whether it is the overall PR of the site to upgrade, or the most popular disease keywords have the amount of support. The most important thing is to make the most popular keywords can be a reasonable crossover on the main pages on it. High flow of the page also want to put some, this is because the high number of individual pages may also be the top factor, in fact, the search engine through cookie technology, analysis of the user's click Behavior, and then determine the importance of a page. So the high flow of the page should also be reasonable to prevent some links.

In addition to the placement of linked pages, there is also an important factor is the link text, many sites now take multiple pages of the link strategy, but in the link text is mainly linked to their own site of each channel name. It's a good way, but personally feel in the link or chain your key words, this is because of the relevance of the principle of ranking and the principle of Baidu participle, as long as this aspect of the ranking well, and as long as the careful design of the key words of the page, and then increase the chain, generally can get good rankings.

This is my personal opinion, if there is wrong, but also hope that everyone pointing, and finally, the article copyright belongs to: Guangzhou Infertility network http://www.gznxby.com, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!