On the project planning of Family Cinema Club

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This article is the old snail to a company before a plan, intercept the important fragments and outline to share with you, unable to write out all the details, but also please understand that this is respect for each other. Hope the master give some advice, hope to give new people some inspiration.

The significance of the club

Here said the club narrowly refers to the network club, is a member system of sublimation amplification, holding all activities based on the network, if necessary to organize offline activities, of course, this effect will be better.

At present, the competition of market environment is increasingly fierce, it is imperative to control the advantage by differentiating competition. Of course, the development of the club requires long-term operation and maintenance, and its role will become more and more obvious, when we have hundreds of thousands of or even millions of members, the source of business will no longer be a problem. This article comes from the template supermarket

User needs to guide, enlarge and meet, taste the concept of life propaganda, gather a large quantity of precision customer base.

Through the club to enjoy life, taste the values of life, leading customers to produce high-quality audio-visual needs, and to enlarge, create the desire to purchase, and finally achieve sales.

Club mainly for three types of users: high-end villa owners, high-income families, geeks enthusiasts. Through the club, we can sweep to these three kinds of user groups. Through the enjoyment of life values, we let people have the ability to enjoy life to spend money, and enthusiasts this part of the funds will not be particularly abundant, but they will be the club's most active group, can drive the overall atmosphere, sharing resources and skills, is our operation and promotion of a big help, Ultimately our main target customers are mainly the first two groups.

Ii. What can we get

1. Gather a mass of accurate customer base (join club must be ready to buy or have already purchased)

2. Database marketing (get the member data, Net-type marketing. Regularly push soft ads, new products and technologies, stimulate customers to upgrade products or two purchase desires

3. Home Theater Decoration Guidance (through the member's decoration intention to give guidance, logically to take the project)

4. A variety of profit models (member annual fee, activity organization fee, customer service fee, the most important is the intention of the customer transaction proceeds)

5. Establish industry leadership status (who can gather a large volume of traffic customers and even dominate the market, who will be the industry leader)

Third, what the club members can get (grasp the user pain point)

1. Buy our products and services at preferential prices (offer to buy company products or services, or redeem points)

2. Priority to enjoy the after-sales service and technical support (priority to solve the club member customer issues)

3. Professional issues Consultant (family personal consultant service)

4. Regular activities (mainly on line, including member exchanges, equipment group purchase, etc.)

5. Regularly send home theater electronic magazine (latest film introduction, cutting-edge technology, cutting-edge dynamic)

6. HD Audio and video resource database permissions (for members to open HD Audio and video resource library download permissions, so that equipment is not decoration)

7. Sense of Circle (join the club, give members feel into the high-end circle, like carrying a LV bag, with an iphone in hand)

Iv. implementation measures

Relying on the existing company's abundant resources, steady, long-term operation, a variety of channels of integrated marketing promotion. The club can build a platform on the network through the official website + community form, the specific function plate needs to be studied.

Conclusion: In the final analysis, this kind of club marketing should be regarded as another flexible form of the fan marketing. To super value, exceed the expected quality products and services as the core, focus on interactive marketing, event planning! Template Supermarket (www.bbscms.net) will continue to launch more online marketing website operating dry Goods, welcome attention, Thank you!