On the key factors of the development of real estate website

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The real estate industry seems to be the myth of this era, no matter how other industries shrink recession, the real estate industry is always hot, house prices all the way up, even second-hand housing is also constantly bullish. As a result, industries associated with real estate are booming, such as real estate agents, real estate websites, real estate consulting firms, and so on. Indeed, in the buyer's market and the seller's markets information is seriously asymmetric, it is not easy to find the ideal housing in a short time. Hasty, there may be the use of intermediary power to purchase expensive, it is possible to sacrifice the surrounding traffic, environment and other very important factors and wronged hope, resulting in life and work is not convenient.

Understanding this market situation makes it easy to understand why information providers are emerging. Whether it is a real estate intermediary, or real estate site, are in the link between the property trading chain of information providers. However, the real estate intermediary of the mixed will inevitably make people doubt, the real estate site dazzling and let a person do not know where to go, the large number of housing information may be mostly ineffective, or intermediary in advertising, the price of their houses can not guarantee the geometry. So, how to achieve their own characteristics of the site, in the vast number of similar sites stand out? I think there are the following points are necessary to do homework.

Analysis of site positioning

Any site to get a great development, first of all to find their own positioning, the real estate site is no exception. The real estate website first needs to determine its own most important service object is who, the real estate business intermediary? or the public? What is your profit model, selling ads or selling registration services? Only by defining these clearly, can we guide the development of the website, and then we can formulate various measures to achieve development goals.

II. Investigation of market demand

Identify the most important clients, and then think deeply about what the community is serving, what they need, and what their needs are. The real estate website for long-term development, first of all, based on such an objective market understanding. Jinan online Second-hand housing esf.jnol.cn as an example, after in-depth investigation, the real estate agent in addition to care about the customer's telephone return rate, but also very much hope that there are a variety of ways to obtain high-quality housing information for rent and sale. Thus, Jinan online second-hand housing esf.jnol.cn with the advantages of their media platform, through the line of various activities, collected a lot of high-quality personal information, thus quickly obtained the favor of real estate agents.

Third, the line to move the line to promote the movement

As a new web site landing, in a short period of time to obtain a wide range of intermediary recognition, not a day of work. If only do online activities, it is too weak to bring a considerable amount of browsing and lasting influence. By throwing money at ads, the effect may just be short-lived. If you can continue to carry out offline activities, in the industry to create influence, and then with the theme of the online to promote exposure, so as to play a beautiful combination of boxing. Therefore, it is not difficult to understand, soufun to see the activities of the group has been in full swing, and Jinan online second-hand housing in the individual for rent and personal listings, and continue to do information matching differentiated activities to help individuals to reach a deal, so as to achieve Word-of-mouth legend.

Said above so much, in fact, is nothing but hope through various ways to expand influence, in the industry to establish a professional brand image, meticulous service to good customers. This time, no longer the real estate site as a site to look at, but as a commercial operation of goods, need to promote, need to be recognized, the need to serve good customers. This requires three-dimensional marketing thinking and business communication awareness, as well as strong offline execution capabilities. Combined with some of the characteristics of the Internet, and focus on doing some SEO search optimization and keyword terms, I believe you can get the effect of twice the effort.

The above article starting in Jinan online second-hand housing esf.jnol.cn, reproduced please indicate the source.