On the profit model of industry website and local portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Nowadays, website construction has become a more and more pioneering project for entrepreneurs, and more and more Web site revenue has also let more people see the investment opportunities of website construction projects. With the development of the Internet, we are in the construction of how to choose, what type of site to do more suitable for their own, but also to bring considerable benefits for themselves, today I would like to talk about in the industry website and local portal site construction and promotion experience.

Let's talk about the industry website first.

Industry web site for a specific professional industry has a certain degree of uniqueness. So our website construction must have certain purposeful, must have the very strong specialization. To provide professional services for more professional industries. The core foundation of the industry website is its website content, has the huge amount of information to bring the user for the website, the industry website that does not have the material content is only an empty shell, even if your webpage is more, the column channel is rich again, there is no substance so the attraction of the user can imagine. For example, the current pace of life of the community to speed up the need to obtain a variety of information, in the spare time people need to pass some entertainment news to ease the pressure, so a variety of entertainment sites emerged. Star Performing Arts Network is one of the best, although the construction station is not long, but through rich and timely information, covering a wide range of information, has been recognized by many users. Therefore, the information content is an essential part of the industry website.

From China's ten-year industry website development process, there are a number of such as Alibaba, such as a few benchmarking enterprises, but most of the comparison is not very objective, but from the perspective of positive environmental development, the Internet and the traditional industry combined with the development of the Internet one of the road, at the same time this is the traditional industry to revitalize the power of opportunity. So how to enable us to a greater extent to excavate the value of the industry site, I today on the industry site construction and promotion of the direction to give you talk about the experience.

At present, the main profit model of the industry website has the following kinds.

First, information-oriented. By expanding membership and increasing the profit model of advertising.

Industry website Information is its core, rich and timely information content to the site to bring a large number of users, through the expansion of membership to ensure that the site traffic increase site in the search engine is a very good way to collect. At the same time, a large number of traffic can bring sufficient business to the site to publish ads, the resulting revenue is considerable.

Second, the main electronic transactions, through commodity transactions and product services to carry out the profit model.

Web sites in different industries have different business models, and some websites can meet the needs of different users by providing the trade and service of products in the industry. Master This direction can find the direction of the site market positioning, the benefits of a large number of users. With the guarantee of product services, to meet the needs of users to find, long-term development can determine the user's dependence on the site to ensure that the site's economic benefits.

Third, to provide professional market and analysis of information-oriented profit model.

Industry website In addition to the update of information content, some industry websites can provide professional analysis and market development, so in the same kind of site competition will have a great advantage. If you can summarize the trend in the industry, through a number of professional analysis can bring substantial help to users, it will enable users to browse the site to obtain a lot of content and information, further grasp the business opportunities, then the user and the site will form a bridge directly. In contemporary society, mastering business Opportunities is equivalent to mastering financial resources. Then it gives users the help of immeasurable, it is obvious to the site itself to bring benefits that is self-evident.

The above is roughly in the industry website construction aspect main content.

Next, talk about the main points of the local portal site. The key to the construction of local portals is to localize, to have characteristics, to find business opportunities from local unique resources. Local portal for the major groups have a certain local area, so localization seems very necessary. To measure the localization of the factors we can start from the following:

First, consider the local geographical location, different geographical location to create a different industrial composition, with a unique geographical location may give rise to the characteristics of the industry, for example, if your city has a convenient traffic environment, then may form a certain size of regional logistics center, Then your site can focus more on logistics information.

Second, consider the composition of local industry, this point and the 1th has a certain link, through the full exploitation of the advantages of industrial energy, the use of network resources to expand the influence of the industry, to attract external users so the interests of the site is considerable. Of course, since the portal site, we must consider comprehensive, not only in the characteristics of industry, we must take into account other industries.

Third, consider the local customs and habits of people's life. Local portals to the main users are local residents, so how to attract local users is a crucial factor. The user's lifestyle determines the site's local promotion difficulty. If the promotion is done smoothly, then the profit of the website becomes very simple.

Iv. Consider the income level of the local population. The people hand the fund is abundant, then its consumption ability is more formidable, to the website promotion also has the more active role.

V. Consider the development situation on the ground. Local portal station and the development of local cities propagates suction, the construction of the site and local urban development and development, must do with the characteristics of the times, can resonate with the people, this will make everyone to the site more recognition, can guide the people's thinking and life trends.

Grasp the above several aspects so the promotion becomes very simple, through with the media, Enterprise, Merchant's union creates the biggest value.

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