One night, the pages of the circle blew up the Cross-border wind

Almost overnight, the circle of the page blew up the Cross-border wind.

First, starting from this January, the Tour clan's "Heroes biography" work together with the days of the fun carnival activities; Again is the Chun Dream of the page tour "new Paladin" Hand "Chinese good voice", and then is a 80 million registered users of the 51wan will be its hard-wing martial arts products "South Dili North Hack 2" together with ice cream experts dq, Millet mobile phone jointly launched the "Summer Siege plan"-in Beijing, Tianjin, Shijiazhuang and other north China, more than 100 stores, launched a nearly 1-month-long online, large promotional activities under the line.

More and more information shows that with the expansion of Web game users to 259 million people, the Web game market competition is more and more fierce, in order to compete for users, web game marketing diversification, refinement, depth of the trend is obvious.

"South Dili North Hack 2" promotion has done the DQ ice cream store

"No one will turn a blind eye to the cost of doubling every year. Is it going to continue to keep this trend going, to sit back, or to act quickly and make a difference? "One of the pages of the words people, inadvertently said the reason." The data is also showing the drivers of the changes in the page tour manufacturers.

It is understood that the General Page tour users to obtain the cost of 3-5 yuan, but the retention rate of the page tour is probably less than 8%, that is to say, a server of at least 800 people, the page tour factory, probably need to obtain 1-1.50,000 users, advertising needs about 360,000 yuan, and this price is 5 years ago 6-10 times.

Therefore, in order to shift from the immediate effect of marketing to long-term brand marketing, is becoming an inevitable trend, which is why the above mentioned so many page tour manufacturers in Cross-border cooperation based brand marketing case, recount reasons.

"Our approach is to set up a special brand marketing department from the end of last year, the main cross-border cooperation, and strive for each category A products before the line, all through the Cross-border marketing, using micro-bo, micro-letter, ground activities and other means, three-dimensional upgrade of product brand identity." "51wan is one of the representative page tour manufacturers who have been involved in brand marketing since last year," Heme, vice president, told reporters in an interview.

According to Heme, "martial arts 3" and Yang and Chao Wenzho starring film "Big Sasha when the world password" of the joint marketing, "Spirit will" and the film "Summer Show Love" together in this year to launch the marriage system of Tanabata, and the recent 51wan together with Millet mobile phone, DQ altogether push "South Dili North Hack 2", These Cross-border marketing are making the first company to enter the market to taste the sweetness.

Spirit will work with the movie "Summer Show Love"

"South Dili North Hack 2" and the millet mobile phone and DQ cooperation for example, we jointly DQ in Beijing, Tianjin, Hebei three DQ stores launched 51wan, DQ, millet tripartite Joint lottery card, a total of 120,000 games gift pack, plus we in DQ store in the roll-up banner, cashier ads, According to the DQ store traffic to calculate, 3 weeks time will have nearly millions of consumers, see "South Dili North Hack 2" product information. Heme said, from the current monitoring of the gift pack activation rate and Baidu Index, the effect of more than previously expected.

In fact, cross-border cooperation, not only the 51wan, the tour group, such as grassroots tourism companies in doing, even the giant Tencent, also began its 2011 in the pan-entertainment cross-border cooperation in the frequent movements. such as "seven-male hegemony" hand "Great Qin Empire" launched Pan-Entertainment theme of Cross-border marketing, the latest is the "QQ Fairy" together ning the new works of wealth "Longmen Biaoju" and so on.

"The current page travel promotion is still too dependent on online traffic-type promotion, the effect of marketing is still dominant, in the short term can not be changed." But as the industry matures, want to stand out in many products, the role of the brand will become more and more obvious, and different industry cooperation is to promote product brand marketing a shortcut. ”

In the face of so many manufacturers to intervene in the Cross-border marketing market, an industry analyst said, with Tencent, 360, Baidu and other giants scramble for turf competition is more and more fierce, grassroots entrepreneurs only in cross-border areas to find breakthroughs in the use of social media marketing and event marketing methods, can four to dial the heavy, crack traffic dependence. But the test of Cross-border marketing is the page tour manufacturers of creativity and integration of resources, grass-roots page tour manufacturers can do, which remains to be time to test.