One step step to realize value return of donkey-hide gelatin

Known as the "drug Maotai" Donga Donkey-Hide Gelatin (000423) recently held a meeting of shareholders, shareholders and researchers reached more than 120 people, the company's shareholders meeting the largest number of participants. Donga gelatin stock prices from the end of 2008 began to climb 12.42 Yuan, the end of May this year, the highest to 36.2 yuan, the cumulative rise of nearly 200%, far away to win the market, to become the star of the pharmaceutical sector, but also many long-term investors favored varieties. In an interview with the Securities Times, an agency said that in the volatile market this year, the funds in particular favored the medical unit.　　At the same time, Donga gelatin a quarter of beautiful performance, but also further stimulated the share price.　　Since the first quarter of this year, various brokerages to Donga donkey-hide gelatin to buy or strongly recommended research reports, including Shenwan, investment, Guotai, Gaohua and other well-known brokerage. It is worth noting that the rise of Donga donkey-hide gelatin is almost synchronized with the increase of donkey-hide gelatin, the price becomes catalyst.　　May 25, the company announced the increase of 5%-donkey-hide-gelatin block ex-factory price, from the original 516 yuan to 542 yuan per kilogram, 2010 has been the cumulative increase of 38.6%.　　China Merchants Securities in its research report, said that the price of donkey-hide gelatin is the company's long-term strategy, "donkey-hide gelatin block price, donkey-Hide gelatin slurry volume" is the company's 5-year development strategy. For the market attention of the "price increase" one said, Donga donkey-Hide gelatin general manager Qinyu said not agree. "Donkey-hide gelatin has been underestimated, now the price of donkey-hide gelatin is a return to value."　　"Qinyu introduced. "Through cultural marketing and other means, the current value of donkey-hide gelatin is a step back."　　Qinyu said that from the current grasp of the situation, the recent period of the donkey-hide gelatin block sales have not been significantly affected by the price increase. Some researchers pointed out that Donga donkey-hide gelatin marketing transformation led to better fundamentals. In 2008-2009, the company introduced marketing professional managers, the marketing system to improve significantly, operating efficiency.　　The company through the control of marketing to clear the channel inventory, through advertising to pull demand, prescription-driven demand and other means to promote the end product sales.　　Qinyu said that since 2006, the company's executive transition, has formulated a detailed 5-year strategy: 2006 planning, 2007 adjustment, 2008 innovation, 2009 breakthrough, 2010 into the harvest year, through 5 years of planning to achieve a Donga donkey-hide gelatin dream. The main reason for restricting the production of donkey-hide gelatin is donkey skin tension. In order to solve the problem of the donkey skin supply tension, Donga donkey-hide gelatin in the country built 13 donkey base, on the one hand to the upper reaches of the donkey skin, on the one hand around donkey meat, because the limited donkey skin, Donga donkey-hide gelatin in the strategy can only take focus on the main body of "Production is limited, demand is strong, only price increases." "In the view of the company, we will make a price adjustment according to market demand. At the same time, Qinyu said, the company will be from the supplier of products to provide health management program suppliers to transform, the company gradually shifted to the health services industry.