Online behavior of the world's netizens is very different

According to foreign media reports, China has 420 million internet users, who are as keen on social media as the rest of the world, especially the local social media platform. With the rise of social media, more and more companies began to use it to marketing, display new products and deal with PR events.

The Boston Consulting Group study found that Chinese netizens averaged 2.7 hours a day online, higher than other developing countries, almost as much as Japan and the US. Many factors have prompted Chinese netizens to indulge in social media, such as a lone child with a strong sense of loneliness and a desire to communicate.

Asian users have almost as many online and offline friends, but in China, young people have significantly more online friends than offline friends, a survey has found. Compared to other countries, Chinese social media are more deeply in people's lives. A survey by Ogilvy found that 55% Chinese netizens initiated or participated in discussions of the company. With the infiltration of social media, companies have to focus on social media marketing. If a company does not know how consumers evaluate themselves online, it is undoubtedly a risk.

To further explain the social media in Asia, the 360-degree 360°digital influence team released a social media contrast map of the world and found an international platform for social media in China. In China, for example, Twitter corresponds to Sina Weibo, which corresponds to YouTube with potatoes and Youku.

This comparison is beneficial, but may also be misleading, after all, China's social media platform and online behavior has its own differences, is related to local language, culture and so on. Different countries and regions show online life is also different, even if the economic level is similar, there will be different characteristics. For example, Japanese and Korean netizens prefer gree and Cyworld, rather than internationally renowned social networking sites.

The use of video sites by Chinese netizens and the use of YouTube by American netizens is quite different, as YouTube's short videos are popular, while Youku and potato users prefer long videos. Chinese users spend an average of 1 hours a day on video sites, while U.S. users spend less than 15 minutes a day on YouTube. In this way, Chinese video sites are more like web TV or VCR substitutes, or more like Hulu.

Social media in China is growing fast and is becoming a part of people's lives. This creates opportunities for companies operating in China to find opportunities to reach consumers through social media while avoiding adverse effects. If a company is still ignoring social media, it's dangerous. Once, ignoring the internet was seen as a loss of opportunity, and now ignoring social media is a commercial risk.