Online games have been tested for the name of the price increase

"Some test account prices will quadruple in one weeks. Such an increase will not be matched by rising housing prices. "At present, in the domestic network game market a game on the line often have to go through technical seal, internal, pressure testing to the public test, and even the glory of the inside, dark seal test and so on." Game companies are closed, is concerned about the imperfect game development, the need for a number of high-quality players to help improve the game.　　But some network game operators take "the test is the name, fry the number to be real", has opened up the new profit pattern. Account price increase beyond the housing prices "3000 yuan, the price is too outrageous!" "The emotion is from the intention to buy" Magic 2 "test account of the player Xiao Li. "Why should a test account be sold so expensive?" "Xiao Li raises the question also is now many games game player to test account puzzle."　　When the reporter login Taobao and 5173 online shopping mall, found that there are a lot of kinds, prices in the 0.5 yuan to more than 3,000 Yuan test account, in many people are complaining about not free to apply to test account, Taobao and 5173 why there are so many test accounts? According to the reporter understands, the game company common release test Account no outside three kinds of forms, one kind is in the official website and the forum set certain rules to rob the number, one kind is through the cooperation game media release, also has one kind is through the guild to distribute. The latter two types of accounts will generally be more than the first. For most of the game's beta, the account is still limited, not everyone can get. So there will be such a situation, on the one hand, players see the overwhelming game advertising, on the other hand, can not see the number. "Some test account prices will quadruple in one weeks. Such an increase will not be matched by rising housing prices.　　Player Xiao Li exclaimed. "In the domestic, these net swims to say is the inside, actually not very conforms to the actual situation." A lot of games in the test period has realized the profit. Ding lei in the "World II" public news conference on the claim that NetEase has been in the beta period of six years to recover all the research and development costs and achieve a profit. "The president of the online games company, who declined to be named, told reporters," At present, the domestic market has a total of more than 400 kinds of online games, the introduction of the market every year or the original network game more than 50 in the balance, which means that each network game will be in the market by fierce competition, and in the face of these competitions, The only thing we can do is change the profit model and increase the publicity.　　But when the press went on, the president refused the interview on the basis of trade secrets.　　Following the president's clues, the journalist gradually figured out what he described as "changing the profit model, increasing publicity"-testing the account. "Fry" two years to fry 500,000 at present, in the online game market there is a phenomenon-some online game companies by issuing their latest online game test account to attract the attention of players, and then through the way to hype accounts for their network companies to bring profits. The King from HenanBin (alias) is specially for some network game company responsible for "Fry number" employees. Now her daily work is to the online gaming company's test account through the Third-party platform for sales, and in the process of sales to the test account marketing. In less than two years of engaging in the "Fry", WB has brought a full 500,000 yuan of direct income to these companies. Through the ' Fry ', one of our games, it attracts more than 200,000 players.　　WB said excitedly. WB said that "fry the number" actually need a simple step-marketing account. "Because the server can withstand the delivery problem, the network game company to test the number of accounts is limited, which means that the test account is to a certain extent, a scarce resource." Therefore, in the early stage of a game online, I will get a lot of game accounts for sale, "WB introduced," We use the marketing model is ' hungry marketing '. In addition to the test through the activities of the way, free distribution of 30% of the test account, the remaining 70% for marketing. During this period, the company can through the well-known online game website to promote the game, and according to the market response for the test account set a ballpark price, low price to sell about 10% of the account test water, and with the player to account for the increase in demand, and finally find the market the most needed price, bulk sales of the test account. "WB Introduction, the general test account of the transaction price range of 10-50 yuan." The longer the game test time, the more fire the account is sold. "The account sells the fire, the network game popularity will be greatly promoted." WB says, "Many companies are constantly delaying the test time of their online games in order to attract players through the increasing number of account prices."　　Every Test account that sells well and sells expensive games will be a big success in the market. Test Account Fat Company Pit player "test account can be sold as a commodity?" "As a game being tested, the game company is going to ask high-quality players to help improve the game, rather than having the player spend money to help the game company improve the game," he says. So why is the test account still being used by game companies to trick players? "The relevant legal profession to the reporter," currently for the purchase of test account, the state does not have to enact relevant laws and regulations to restrain this content. And for the entire test account of the transaction process, the test account purchase behavior is a market behavior, some people deliberately monopolized the product to sell the form of high prices violated the interests of consumers, but because the test game is not the game has been commercialized operation, therefore, the player to buy accounts spent money is out of personal will, The network game company does not undertake the corresponding legal responsibility.　　Can only say, ' fry the number ' This behavior through the legal gap, ' fat company, pit the player '. In this respect, the legal profession suggested that the domestic online games market needs to limit testing time and thus structured the entire market. "At present, a network game often test time on up to 3More than a month. If the relevant organization card dead online game company's testing time, then can give the player a precise timetable to enter the games, to avoid the money to buy the test account. "According to the Beijing Business News"