Online games of the new decade 3D or into a round of the game of the blowout source power

The Ministry of Culture issued the "2010 China online game Market Annual Report", pointing out that the 2010 Internet and mobile games market size amounted to 34.9 billion yuan, growth rate of 26.2%, online game market growth trend slowed down has become a foregone conclusion.　　At present, China's online gaming market is facing a great innovation crisis, whether it is a business model or product development, or promotion methods have not been too good means, users lack of freshness, stickiness and willingness to pay decline, which to a large extent limited the development of the entire industry.　　2010, China's online gaming industry collectively plunged into a weak trend of growth, 2011 is expected to "warmer" year. In the transformation of China's online gaming industry, in the face of product homogeneity of competition, mainstream players apru value decline and domestic market space constraints, and many other factors, summed up perfect time and space, air network, Kirin games and other enterprises of the transformation of the road, industry experts believe that the storm overseas markets,　　The development of 3D online games has become the important pillar of the "golden period" of China's online gaming industry this year. Industry experts also believe that in view of the existing problems in the game field, operators should innovate to break the bottleneck of the business, on the one hand, innovation in the game business, including product innovation such as 3D games, improve the user experience, attract more users to upgrade the game products, while exploring new charging mode and marketing model, play down the third-party role　　On the other hand, the development of new areas outside the local game business, including overseas business and non gaming areas, and diversification can reduce the cost of unilateral venture capital, while helping to enhance the product visibility of enterprises, realize the integration effect. Entering overseas China's online gaming industry to find a transit in the international market 2010, China's online games exports have strong signs of rising, and in the beginning to become a lot of domestic game research and development company issues, and even promoted to the company's strategic position.　　A group of Chinese-made online games out of the country, and achieved quite good results.　　"The 2010 China online game Market Annual Report" pointed out: 2010 Domestic online game exports continued to soar, overseas market income of nearly 230 million U.S. dollars, compared to 2009 growth of 116%. The number of export products more than 100, more domestic game companies began to enter the overseas market. Some game companies are participating in international capital competition through overseas investment. With the development and operation experience and capital strength accumulated in the domestic market, Chinese online gaming enterprises have actively utilized the global resources to layout the global market.　　From product export to overseas mergers and acquisitions of capital, not only the need for in-depth development of overseas markets, but also help Chinese online gaming enterprises to upgrade their product research and development capabilities, and enhance the global online games in the market structure of discourse right. In China's domestic games have flocked to overseas markets in the background, as ever and real-time system of the two world of domestic round online games but has not opened the overseas door.　　Recently, according to Kirin game President Shanhu revealed that the first Q version of the 3D Games "dream Liao Zhai" has been obtained from Southeast Asia and other overseas agent operators of the rights of the favor, is expected to export abroad this year. Seize the cityField 3D or round game the blowout source Power market research found that the games theme, link and engine technology determines the product industry market development space. First of all, choose the "Chinese elements" game products more easily accepted by the player. Classical classics, novels, comics, movies are adapted to the good theme of online games, many companies are direct production or adaptation of such topics of work to meet the players taste. For example, Kirin game "Dream Studio", the name itself illustrates two things: first of all, this is a "dream" type of Q version of the online game, followed by a studio adaptation of the online games. Second, the game content innovation, from the RPG balance system, real-time depth interaction, props to buy links to add new elements.　　Third, the quality of the game in line with foreign markets, high-quality screen 3D engine games favored by the players. It is reported that from 2008 until now, many enterprises in China have joined the development of the round game, and is ready to focus on the introduction of the market in 2011 years, the formation of a blowout situation. Nearest, Kirin game of the first Q version of the 3D Games "dream Liao Zhai" and NetEase "creation of the West Tour" in March opened the beta, "Creation of the West Tour" is the 3D realistic picture retains the classic round of combat mode, and "Dream Studio" is inherited from the Q version of the cartoon screen, and through the 3D engine to enhance the performance of the screen,　　These two games or will form the 3D round system net swims two big schools. At present, the game industry in various segments of the market for new and old products increasingly white-hot, quiet 5 years Q version of the game market ushered in a variety of 3D new product testing, "the advent of the 3D round" The argument is also rife. Then, the 2011 "3D" can become a domestic round of the game market inflection point? This also needs the Chinese net swims the industry developer's Common wisdom and the practice. (Digging the shell net)