Open shop to know buyers new consumer psychology

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E-commerce has developed faster in recent years, a lot of people have joined this Taobao online shopping world, and buyers today's consumption mentality and the past cheap for the king of the mentality of the state of mind obviously has changed, cheap goods have been difficult to get the favor of buyers, they always believe that a principle is: cheap no good goods. With the improvement of Taobao search methods, the main current is the ranking of sales, credit ranking and price ordering. The lowest selling price is not the best, and buyers are looking for goods with moderate prices. And in the pursuit of moderate price goods at the same time, the buyer has changed another kind of consumption mentality, summed up is: the buyer is not cheap, but take advantage.

The same thing, buyers hope to get the result is their own pay lower than others, or with 100 yuan of money to buy a value of 150 yuan of goods, therefore, to understand the unique characteristics of the hearts of buyers, the corresponding promotional activities, can receive good results.

Limited-limit discounts are the most common form of promotion. In the process of online shopping, many buyers like around, it is difficult to decide to buy goods. But this time there is a piece of the same goods appeared a strong promotional information, limited time limit supply, buyers will have a sense of shortness, although it may feel that the price is a bit of a high component, but still can not help but choose the next single, because they are afraid to miss the discount. Therefore, the limited discount of the promotion of a good way to cater to the buyer's psychology, nature can improve the conversion rate.

The second one is the second kill. If there is a very low discount of the second kill activities, such as 9.9 yuan packet mail, for buyers will have a great temptation. In a short period of time can bring several times even dozens of times times the flow of the store, these customers enter the shop, even if the second can not kill the merchandise, but will also stroll, so that can reach the effect of marketing. However, the installation of the second kill activities need to have a high operating capacity, because in a short period of time will converge very large flow, customer service is prepared accordingly, second kill rules can be fair and impartial? The author is in the day cat shop often through 1 yuan seconds to kill the goods bring huge traffic, but because the number of seconds kill is limited, Many buyers in seconds will be questioned the authenticity of the activity, after the first failure of the lesson, every time after the second kill the baby description page to do the corresponding instructions, to avoid the recurrence of the question. In addition, this kind of second kill the damage of the brand is inevitable, and because the second kill the goods in the eyes of consumers, may be worth the price, so the difference is inevitable. Therefore, this double-edged sword can not be used for a long time, otherwise the negative impact of the shop will be very large.

The third way is to take advantage of the disadvantage. In the process of online shopping, there are a lot of buyers are the collection of goods but has not been single. Because they all want the store to have a promotional event, this time the best. But often businesses may adjust prices based on specific strategies or inventories, this time if buyers see the price of this commodity has begun to rise slowly, will be the desire to accumulate a long time out, if the price again after a period of reduction, buyers will hurry to order, because they will worry about the price rise again and missed the opportunity.

The fourth is that the package of mail for the buyer lethality is very large. For a commodity, the buyer regardless of its price is cheap, but as long as the set up the mail, it will feel a lot of cheap. Last year I was in the cat shop to do a promotional campaign, 17869.html "> Dress low to 6.5 yuan, more than 10-dollar dress also have several, at that time because it is a loss promotion, through the QQ mass and other ways to notify some former colleagues and friends to buy." But after buying the order, former colleagues said that it would be reasonable to have a postal package for local purchases. Therefore, the same commodity, if the unit price is 9.9 yuan, postage 10 yuan, buyers need to pay 19.9 yuan to buy, such a turnover rate is clearly not set to 19.9 Yuan packet mail effect is good. In a sense, many buyers feel that a single product set up the package is a merchant for the quality of this product affirmation, but also shows the strength of the store, you can narrow the distance between buyers and the sense.

Therefore, understand the buyer's consumption mentality, using more than four kinds of promotional methods, you can bring immeasurable orders to your shop.

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