Oppo and Vivo: The challenge of differentiation of domestic Gemini stars

Said 1000 10,000, the current wearing equipment, smart home and a variety of other smart hardware, a water is also base up to a star mobile phone heat. Smart phone is still the absolute protagonist of the current era, but after the development of the year, we develop the product gap between the more and less, the hardware is almost not out of the software and their respective blending, want to find an absolute advantage of the product becomes extremely difficult. The difference route is not only OPPO, and vivo not long ago, the domestic well-known since the media "MEI statement" an article "differentiation advantage no longer OPPO will go to where?" "has triggered a number of media reprint, in the article, the author points out that OPPO in the current several major differentiation advantages-brand, design, price and channel are facing challenges." But in fact, domestic manufacturers like OPPO, there are many, the first is and OPPO like mirrors inside and outside vivo. Prior to this, most domestic mobile phones are still in the blind heap parameters or in the operator's cover under the aircraft sea tactics, OPPO and vivo have found the direction of their respective brands. In fact, these two brands have some degree of apple gene--emphasis on design, the product is refined for the purpose, but at the same time it also has the gene of Samsung-in the brand strategy and advertising on the strength, both almost share the domestic television variety show of the right to live. It is no exaggeration to say that OPPO and Vivo are the two mobile phone manufacturers with the best knowledge of differentiation in China. At present, OPPO focus on photography, the various products are taking photos as a selling point; Vivo the HiFi element to all products-both the product layout is concise and clear, but each has overlapping, Coupled with ultra-thin, large screen and so on, so that the greatest degree of product made the most popular in the market, but also let the two brands in the industry not only harvested reputation, sales and profits, but also live a very balanced health. But when other manufacturers notice this, and try to make up for their own brands, OPPO and Vivo encounter a threat-this is the same as when many manufacturers began to launch the Thousand machine to compete with the red rice, millet pressure is the same reason. But the former somehow has MIUI such a moat, but OPPO and vivo have what? What are the advantages of OPPO and vivo? On the hardware, OPPO and Vivo basically follow the industry mainstream, but pricing in the domestic industry fierce price war in the high, the current Huawei, ZTE and Lenovo in the Shing to the high-end market leap, in product configuration, innovation and marketing can not ignore its determination and strength, the industry recently pointed out that Huawei high-end new machine Mate7 supply chain pull to the Spring Festival next year is expected to reach 3 million units, Glory 6 and P7 cumulative sales also reached tens, that is the immediate threat. On the software, the top ten mobile phone manufacturers now have their ownSet of ecology, OPPO and Vivo are no exception, but compared to the already open MIUI and FlyMe, or the installed capacity of the huge Huawei emotion Ui,oppo and Vivo both sides are not good, before long, OPPO also announced the suspension Colos OS Open Steps-Also Is that, in the Zang become the mobile phone manufacturers of internet access, OPPO and vivo the most is the cycle of self, Xiao Fu is ann. And unified view, the ecology of each family, especially in the so-called system experience, gap space has been very severe compression, including in different systems. Therefore, if the manufacturer's ecology has not been able to seize and retain the user's soil and water, then the software will, like hardware, become a difficult to realize the difference of "focus" embarrassment. In addition, OPPO and vivo common problems are: the only mobile phone business, small enterprises, lack of patent accumulation, brand prospects are relatively narrow and so on, this in the future of smart hardware, smart home competition, as well as the road to the overseas enterprises are problems. is a challenge, it's more of an opportunity. However, as far as the author's personal feelings are concerned, OPPO and Vivo still have a lot of hope of recreating the brilliant, in fact, if you pay enough attention, then you will find that OPPO and vivo two have their own industry-leading innovation and technology, such as OPPO Flash technology, Both at the technical and the speed of the high speed of the rapid charging program, and Vivo Hifi&smart, now has become the brand's top-beam selling point. In addition, OPPO has launched the Bluetooth accessories "o-click" set of Bluetooth shutter, remote reminders and anti-theft features, as well as vivo on the mobile phone to introduce a professional K-song experience, etc., are able to reflect the enterprise innovative ideas of evidence. And in the next 2015, OPPO and vivo need to come up with faster and stronger rhythms to cope with more complex market competition, and because the existing advantages need to undergo more and greater market tests to mature, it is inevitable that the advantages will be narrowed and the problem enlarged. But it is also an opportunity for OPPO and vivo to make further opportunities for two of companies. On the coming October 29, OPPO will launch its flagship N3, which has enough differentiated products to lead OPPO into the next breakthrough? We wait and see.