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Personally feel that different types of Web site optimization are similar, master the Basic principles of optimization, local conditions to optimize. This article benefits into rattan furniture lone cane to share the latest acceptance of a small mall case of the station optimization steps:
1, title add main keyword
Web site to modify the title to add optimization keywords, there is a law: modify the title of the head than the tail on the site optimization impact is greater, so solitary rattan has always been the practice is, if the keyword difficult general, directly add keywords to the end of the site title. This will require less time to update the title, and the chances of the site being lowered are less.
and lone Cane took over the mall site keyword has a certain difficulty and the site itself has been down right phenomenon. Therefore, Hui into rattan furniture solitary rattan directly add the title to the premise of the head, and the original title unchanged, the format is as follows:
Keyword 1_ Keyword 2_ Mall original title
October 16, 2013 modified the title and do station optimization, to October 21, updated a new snapshot, snapshot time October 20, the history of 10 days, the right to reduce the phenomenon of a slight recovery.
2, h label and Bold
Add a descriptive text containing the main keyword to the head of the site, plus the H tag.
3, nofollow label
Site navigation such as "Brand Story", "Apply to join" and so on, the site's head "login", "registration", the site at the bottom of the "User Guide", distribution methods, after-sales service, about us to help the list of related articles; Help Center sidebar Help article navigation and so on, These do not participate in the rankings of the article page labeled Nofollow label, reduce the weight of unnecessary loss.
4, keyword layout and density
Home: In addition to the previous steps to add the H tag text, in addition to the bottom of the article to add a description of the mall's descriptive text, of course, the inside full of optimized keywords. Site logo images add alt tags, and contain keywords.
5, add site Map
Site map, this lone vine has been the online free tool xml-sitemaps, but this tool can only generate less than 500 pages of the site map, site map to the search engine to see the XML site map and user-friendly HTML site map two kinds.
6, URL Standardization
Here a lot of site home page URL will appear index.php or ASP, such as suffix, this kind of need to do 301 redirect to the standard home page URL. In addition, the product list is divided into "default sort", "according to popularity", "by Sales", "by price" to sort, its URL is different, that is, point to separate pages, but the content of the page and its similarity, so the lone cane to consider directly out of the default sort URL, Other URLs are masked in the robots.txt file based on the URL format.
7, URL static
This is because the Web server does not support, and it is said that the current URL statics for optimization is not strong, so skip.
8. Copy Content
Product List page: In addition to the optimization before the display of the classification of all products, as well as the left side of the hot Korean products, so the type of page has not been modified for the time being, to be followed by the observation of the rankings and see whether the adjustment.
Single product page: This is more sad, all pages are pictures, no text. In addition to the product description of the lone vine I am not familiar with, so directly to add dozens of evaluation text, add text content.
The above is the rattan furniture lone rattan share of the small mall station to optimize the actual combat skills, so this site is smaller, the number of pages is only hundreds of, the station is relatively simple optimization. This article by the Huicheng rattan furniture www.huichenty.com small weave solitary rattan original, reprint please specify.