Original video first trial after broadcast super billion market face control

Original video The free growth era seems to be over.

July 9, SARFT and the State Internet Information Office jointly issued the "on the further strengthening of the network drama, micro-film and other network audio-visual program management notice." According to the requirements of the notice, the video web site of the network drama, micro-film and other online audio-visual programs are first-run, before the program broadcast, video site needs to organize audit personnel to conduct content audit, audit through the rear can be broadcast online.

In this regard, Sohu Video, Archie Art (micro-blog), Youku and other mainstream video website issued official position, that this video site is good news. This notice of the first trial after the broadcast refers to the video site's self-trial. And Sohu Video, Youku and other sites have said that the site of the original video review has been there.

But that marks the start of tighter regulation of the original film by government regulators. Earlier, the regulation of original video is very loose, a number of video site related people to the "investor" reporter said that the current site is rarely because of regulatory reasons for the deletion of content. "There is a lag in policy regulation, but it is a big trend for Internet video content to be reviewed leniently." "Analysys International (micro-blog) analyst Dongxu to our correspondent.

It is reported that the new regulatory standards for the development of the audit and the training of the auditor will be the Network Audio-visual Program Service Association arrangements, to participate in training and assessment of the auditor, by the Audio-visual association issued relevant certification.

The industry thinks, micro-film and other original short film market in recent two years of rapid development will inevitably bring about the strengthening of supervision. The market of our online video industry is 6.27 billion yuan in 2011, according to the latest research report of the market consultation. The 2012 video industry is expected to be more active copyright market, the market size will be doubled to achieve 12.63 billion yuan. In this context, conservative estimates, the market capacity of micro-film has also been far exceeding 10 billion yuan.

Dongxu that Weibo has become an important channel for the original short video transmission, is also the promotion of SARFT to tighten the original video review of a reason: "Micro-blog has become an important channel for video clips, which changed the video from the video site, such as the main platform for one-way transmission of the way, the spread of influence, regulatory difficulties increased, SARFT through the request video site self-examination original content, can at the source of better completion of supervision. ”

"The controls are very lax at the moment. "Le Vision (micro bo) Network PR director Ningon told our correspondent, video site original content is rarely because of regulatory reasons were removed or deleted." Sohu Video, Archie Arts and other sites related to this reporter to do the relevant expression.

Dongxu thinks, this video audit new rules is the video website original program lenient trend is strict sign, "the Internet industry development is fast, the policy to the industry grasp need a period of time, will have lag, but the industry development and growth after tightening monitoring is the trend." ”

The new rules of "first trial after the broadcast", will undoubtedly increase the video site audit costs. "The amount of content audits on video sites increases, which increases the cost of human resources." Dongxu pointed out, but she also said, "This will not be disruptive to the video site pattern, because the main cost of video sites in copyright, bandwidth, and high copyright costs, compared to the relatively small labor costs." ”

According to Sohu Video, Archie Art and other websites to the official position of this newspaper, for this video audit new rules, the current video site welcomed.

Archie Arts, said the new policy has developed a rigorous review mechanism, with such norms and mechanisms, the whole industry can be unified implementation of standards. Archie Arts will be within the company, the strict establishment of a top-down audit system to complete the day-to-day audit work.

Sohu video and Youku indicate that there has been a relevant audit team before. Sohu Video CEO Deng Ye pointed out that each of the Sohu video produced by the production of a self-made drama, there is an independent committee of 15 people, in addition to the production team Shiang 1 people, the other 14 are not members of the production team, the need for internal audit, from the quality of the clearance can be online.