Overseas fashion electric dealers are laying down the offline entity

Zappos, the largest shoe dealer in the United States, chooses Las Vegas to open a large line shop in the Golden holiday.

November 20, the Zappos guerrilla shop in Las Vegas, United States of America, is officially open, with 20,000 sq. ft., and 7 days and 24 hours until December 31, so full-time open for all hours, The company explained that because the online customer 3 o'clock in the morning on the Zappos.com site can be as usual shopping, so the offline shop will not close, Zappos in order to maintain the O2O user experience consistency is also spelled.

This is not the first time Zappos to open a guerrilla shop, as early as in 2012 Zappos with the Metropolitan P3 Studio opened a guerrilla shop and art equipment in the store. But this time the guerrilla shop is bigger and expects more passengers.

Zappos has grown to be the largest web site to sell shoes on the internet since 1999, and has been renowned for its high-quality user experience under the leadership of Chinese-American Hsieh.

This time in the training line of the guerrilla shop staff, the focus is not sales, but how to receive each customer. In the entity shop customers can touch and try to wear the advantages of highlighting, coupled with their own site backstage inventory support, customers will not be broken code broken color to buy the heart products and frustration, shop assistants at any time to sweep the code online orders, the next day free postage delivery home.

The physical store of the moving line design, customers will be through a number of different types of clothing display window and area, this part of the area equivalent to 3/4 of the shop area, the last will reach the area selling shoes, along the way customers can see many designer brands. Zappos wants you to know that they sell not only shoes but also dresses and readymade garments.

Zappos declined to disclose store sales data and expectations, because "this is an experimental experiment in which people can stroll and experience the brand and, of course, to see if it is necessary to open an offline entity store." "The purchase behavior of customers during the Christmas cross-year period may determine the future sales of Zappos physical stores," he said.

Warby Parker Library Theme flagship store opening internet glasses Pioneer's offline innovation

The first three years of Warby Parker, based in New York, United States, only sold glasses online and sold them very well, because Warby Parker's original intention was that the glasses sold only less than 1% of the time, and two founders decided that all sales were on line only. But this WTF, who began early in 2013 to try offline entities, now has 4 offline stores in Boston, New York and Los Angeles.

Warby Parker has tasted the sweetness by setting up a guerrilla shop and a display, discovering that it is possible to interact more with brands and products to drive sales.

One of the founders, Gilboa, said: "The main sales are now on the line, and we want to keep going." But I hope to bring the best shopping experience to people to go shopping, that is, the line is certainly not wrong. "I think the best thing about Apple is not to focus on how many products are sold online, but to create a great offline shopping experience that Warby Parker has been trying to do," he said. ”

Last year Warby Parker opened a flagship retail store in New York's library, causing many topics in the industry. In this shop where there is a photo, you can read Warby's exclusive publication with a pair of glasses, and there are mirrors everywhere to see the image with glasses. Warby Parker is also smart online to set up WiFi and sensors in the store, collect data and combine online data analysis to understand people's preferences and shopping behavior.

Fast Fashion electric Dealer Boohoo the shop h&m and Zara feel threatened?

British fast fashion electric dealer Boohoo November 1 in New York opened the first offline entity shop – Guerrilla shop, a total of 2 floors, the area of 4000 square feet, the guerrilla shop will only open for two weeks. Boohoo revealed no plans to open a long-term physical store in the United States. They hope to break into the American market through this guerrilla shop and get more exposure to social media, which may open up guerrilla stores in the coming year.

As co-founder and CEO Carol Kane said, Boohoo has 500 product lines per week, and physical stores can not stand the pressure. Although the offline shop to Boohoo brought a lot of topic exposure, but sales are still mainly online, their future main goal is to open up more new markets, rather than open more shops.

Boohoo that he would not confront the traditional fast-fashion giants such as H&m and Zara. Adhere to the advantages of the line, through the line to create some topic and eyeball effect, is what they want.

"Anti-fashion" Nasty Gal also run a shop under the regression line?

The founder of the nasty Gal, Sophia Amoruso, who started out as a small ebay seller selling second-hand old style clothing, was very good at using social platforms and Word-of-mouth marketing, and she founded the Nasty Gal platform ("Bad Girl") in 2006 at the age of 22. Today, the nasty Gal has a Facebook fan of up to 1.1 million and Instagram fans up to 1.4 million.

The nasty Gal opened its first offline retail entity shop on Melrose Avenue Street in the Hollywood heartland this month 21st. In the physical store decorated with spacious test shoes, magazine library and Cactus Garden, shop moving line has been the center of the fitting room, the mirror in the fitting room is two-way, You can clearly see outside when fitting, a little stimulation but very safe.

Shop area of 3500 square feet, most of the new goods price less than 200 U.S. dollars, of which 30% of the product is nasty Gal own brand, more than half of its online platform for the sale of other brands such as: Three Floor, Discount Trash, Cameo and so on, In addition, 5%~10% is a senior antique-unit price of more than 1000 U.S. dollars, December will also be synchronized with the introduction of Mac X Nasty Gal cooperation lipstick products.