Page Tour Manufacturers Fancy hand-travel market has transformed the trend of orientation

October 3, 2013 China page Tour boss Forgame listed, Forgame Prospectus shows that there are more than 179 million registered users. 2012 Q2 launched the Hand tour "the World", in August 2013 month recharge water more than 14 million yuan, is expected to be at least 5 pages in 2013 before the end of the game and 6 mobile games, as well as in 2014 at least 12 web games and 12 mobile games to test. Then how will the forgame market affect the hands of the markets?

First, the page tour developer will transform the hand tour research and development business. According to Iris Data survey, 2012 China Mobile users pay a scale of 5.21 billion yuan, of which the intelligent mobile game accounted for 12.5%, growth rate of 140.9%. In such a big background, many game vendors in order to get rid of the sluggish state of the page, also has the hand swims as "the life-saving straw" turns the pitcher to swim the market, the hand swims for the page tour brings the opportunity is obvious, first, the page swims with the hand swims belongs to the light game, both in the game entry threshold, the game operation request and so on has many similarities, This also determines the page TAWAAF pitchers have a higher probability and success rate. Second, the page Tawaaf pitcher not only can use the quality of the page tour products have Word-of-mouth publicity, to achieve the page tour and hand Tour "win", while the hand tour can also be as a page tour products, to maximize the expansion of the page to the audience level products. Finally, it is based on the overlapping user of the hand swims and the page swims, then increases the user viscosity of the game product, prolongs the life cycle. According to the Forgame prospectus, the company has organized a mobile gaming studio that will have CEO Wangdong to lead the team personally. Game charging mode will be taken to simulate the charging mode of props, which we can see whether it is a game theme, or game play method, or the toll mode page tour and hand tour have a lot of similarities. With the forgame market impact and impact will be more and more of the page tour manufacturers into hand tour manufacturers.

Second, the page tour distributor will transform the hand tour distributor. According to the prospectus, Forgame page tour industry leader accounted for 24% market share, the company through the proprietary distribution platform "91wan" issue 79 independent research and development and launch of web games, with more than 179 million registered users, but also has more than 350 partners, together to form a wide network, Can cover most of China's web game players, all games are using prop charging mode. At the same time, Android-based mobile games and web-game distribution patterns are extremely similar, and mobile game developers often distribute their non-exclusive benchmarks to multiple platforms through revenue-sharing. Whether it's from the operating mode or the user base the publisher has the ability to transform into a hand-travel distributor, while the traditional hand-tour publishers will face the competition of the page-tour publishers. If the page tour publishers are fully transformed by hand tour publishers then China's hand-tour distribution channels will be more and more intense, in the competition between the page publishers and hand-travel publishers for our hand-tour developers is undoubtedly a good news. With the transformation of the page Tour publishers will also bring a large volume of the page to visit the tour industry, for hand-travel developers, whether from the choice or the size of the user to the market inject fresh and stimulating vitality.

Third, with research and development, operation of the hand travel companies can be more competitive. Many people forgame successful listing with the help of the concept of the hand, the capital market is not so concerned about is the page tour company or the end of the company, more concerned about the future growth, and after joining the concept of hand tour, has the research and development capabilities of the company more attention. Forgame also has a research and development platform, and the business is more complete than many page companies. At present, whether Tencent, touch control, blue Port online and many other hand-travel enterprises have many models of development. Take touch as an example through their own research and development of fishing to gather a large number of users, and then in the form of distribution and agents to cooperate with other hand tour enterprises. At present, a number of hand-travel research and development companies in the domestic market for their own preparation, the game teahouse that if this is by virtue of the success of a single game can be difficult to access to markets and capital recognition. If you want to get the favor of the capital must be a three-dimensional company packaging and improvement, enterprises need to be in research and development, operations and other aspects involved. With the development of the FORGAME model, companies that only do research and development or operations will slowly be eliminated.

Summary: The Forgame listing is a page tour and hand tour of the big event, on the one hand, the company in the capital gain market recognition, on the other hand also in the continuous transfer and emphasis on the future of the game industry will be in the mobile end. In the hands of the constant phagocytosis of the page and the end of the market share of the tour and the end of the business also in constant awakening, through the acquisition of Hand Tour team or set up hand tour studio and other ways to actively participate in the hand tour industry. If the 2013 is already the year of the hand tour, then 2014 will be the hand tour from the initial small part of the game burst into the entire gaming industry full year.