Page Tour Shady: Platform commercial Cable 20% rebate monthly water 50 million shine

On the gem rise and the concept of mobile gaming is the wind, a short period of one months, the shares of the green treasure soared more than 50%. On the evening of May 15, Zhong Qing bao (300052.SZ) also issued the 2012 annual Rights distribution implementation notice, to all shareholders to send 0.6 yuan per 10 shares of cash. However, a closer look at the results of the green treasure, its performance since the March 2010 market is not ideal, successive years of decline, and its chairman Li Ruijie declared "five-year revenue over the 1 billion target" is a far cry. Industry insiders told reporters that with the increase in the cost of game users and large game manufacturers to increase competition, small game manufacturers to get more and more difficult to profit. Analysts told reporters that the problems in the green Bao, including product positioning deviation, marketing capacity than large manufacturers, research and development costs, and so on, and the recent big hot mobile phone game concept, the green treasure is still groping, and may not have better results. Page Tour products are exploding industry shady mobile phone game concept of warming up to the market attention. Recently, media reported that the mobile game only used three years, the number of users has more than 300 million, which indicates that a new 60 billion market is in the breeding, the concept of green treasure and other mobile games will usher in a rare development opportunities. From April 8 to May 9 in just one months, the Chinese green Bao soared 54.04%. However, the observation of the company's performance since the listing, but it is not satisfactory. China Green Bao April 25 released a quarterly display, the first quarter of this year to achieve revenue 43.4276 million yuan, net profit of 3.8477 million yuan, an increase of 111.27%. Doubling growth is not necessarily a good thing. In the first quarter of the announcement, the company mentioned that the first quarter of 2012, the net profit attributable to shareholders of listed companies is only 1.8212 million yuan, the base is very small. Read the earnings, its market after the performance of the face. 2010, 2011, 2012, the green treasure in the realization of net profit of 35.5164 million yuan, 12.2121 million yuan, 16.692 million yuan, year-on-year growth of 13.65%,-64.12%, 31.92%. The announcement shows that the main revenue of the Chinese-green treasure is composed of three parts, MMO games (large multiplayer online games), web games and mobile games. 2012 Annual report shows that the above three types of income to achieve revenue of 127 million yuan, 42.557 million yuan, 13.7348 million yuan, accounting for the annual revenue of 183 million of the proportion of 68.96%, 23.16% and 7.48% respectively. Dismal performance, the company's main business also plunged into various internal and outside. May 14, a long microblog about page games caught the attention of internet people. Real-name certification for "Sheng Long network CEO Chen Yulin" users in their personal micro-blog posted on a long text exposure to the shady page, said that the current page game "monthly water 50 million still lose money", the general game business and platform to negotiate combined transport to give each other 20% rebate, talk about the card after the loss of cards, or "the spread of resources will be miserable." Reporter to the industryPeople to verify the above statement. An Internet analyst said the above statement may be slightly exaggerated, but this situation does exist, the current page tour of the overall market situation is oversupply, while the game business in the peaceful Taiwanese cooperation, the latter generally occupy a larger discourse, can share seven or eight of the income, the game business is only Shansheng income, " Generally 50 million of the water can get 10 million is good. Analysts said that although the Sino-Green Treasure page travel revenue accounted for is not the first, but more or less have a certain impact. Another researcher of the media industry also approved the above view, he told reporters, a-share listed companies engaged in the main page tour is Shun network technology, the green Treasure and the palm of the fun technology. Client online difficult to rival big manufacturers page Tour market is not ideal, that occupy the main income of the MMO game? The analyst told reporters that MMO game is the market said that the end of the tour, that is, the client network game, such games are generally independent operators of the game, this market competition is quite fierce, high user costs, Product positioning deviation is the problem faced by the green treasure. He revealed that from the beginning of 2012 to the end of 2012, the cost of a single user to travel from 8~9 to 15~16 yuan, almost doubled. And for "who has the user, who has the income" of the end of the market, the green treasure also does not prevail. He said that at present, the number of Chinese end-users basically stable, difficult to have a larger growth, and the original users have a certain stickiness, NetEase, Tencent and other large manufacturers have huge game users are difficult to dig over. Beijing A company's CEO told reporters that in the end of the promotion of tourism, line online under a variety of marketing activities is very important, and big game operators do have a relatively rich user resources and marketing strength. In addition, the previous analyst also mentioned that in the Product positioning control, the advantages of the green treasure is not obvious. In the early days of the red net to enter the market, enjoy the government's preferential tax rate, and now the red online games are not so popular, "product line positioning bias." This coincides with the institutional view. Societe Generale in its research newspaper warned of the three major risks: Red game started, product promotion is not smooth, the overall operating cost is high, high research and development investment, the extension of investment projects. The Institute noted that the company's "Poly Treasure" project amount from 100 million yuan to 70 million yuan, the same project a number of delays or stagnation on the one hand may reflect the company's lack of research and development capacity, the attraction of talent and other adverse factors, of course, there are companies in pursuit of product quality, many times to adjust the game development cycle However, many adjustments also show the company's lack of project expectations, management capacity of the weak. As for the turnover of 7.48% of the hand tour, said analysts, not only in the green treasure, even if the palm of the technology (300315.SZ) such a popular enterprise also did not master the relatively large advantages, are still in the research and development stage, the contribution of the performance is not obvious.