Pan Shiyi front door merchants Big landlord

June 15, Soho China launched the front door project in the form of inviting tenders for two diamond shops.　　As Soho China's first self-sustaining project, the company's chairman, Pan Shiyi, is confident that the project's out-of-print position will bring long-term, stable and lucrative returns to the company. The 10 bidders shortlisted for Qianmen Street are open until October 1, leaving Soho China with little time. How can the fastest and best to complete the investment, pan Shiyi is facing the biggest problem. Pan Shiyi thought "to have an event, the heat of the investment to start up as soon as possible." "For the production of the incident, Pan Shiyi chose his familiar shop" bid ", took out two of the gold location of the shops, through the bidding method, the same conditions, the highest bidder.　　The bidding of two shops located in Qianmen Street entrance to the east, is the Tiananmen Square, adjacent to the Hundred years old brand "big North Photo Studio" is "Diamond class" position.　　This is a true trick. Once the news of the two gold shops in the Qianmen project began to bid, it attracted the attention of many businesses. June 15 Investment Conference on the day, came more than 300 enterprises and agents.　　According to Soho China, after comprehensive review, has 10 bidders shortlisted, and will be on June 27 RCAs on site announced the successful bidder.　　Rent is only the second why not choose Soho China more familiar "auction" form?　　Pan Shiyi is very frank, "the long-term possession of the property and opportunistic one is not the same, in our view, the rent is the second place." "We also considered the auction, but then gave up, because these two shops are very good location, I estimate the rent price will be higher, if the form of auction, continue to raise the brand, it is easy to make the participants lose their sanity." On the other hand, the news through the media amplification, Qianmen Street rental price how high, but the next step for our investment disadvantage. As long as the local business atmosphere can be nurtured, the future rental prices will rise, but if the business climate is not raised, a very high rent at the beginning, the merchant will not survive, the owner is very disadvantageous. "In Pan Shiyi's view, the key to self-sustaining business is the cultivation of a business atmosphere, and the key to business climate is positioning diversity." Not only the operating mode to cover catering, souvenirs, clothing and so on, but also in the grade to pull away. "Because the front Street traffic volume is very large, the consumption ability is different, so the grade of positioning should be balanced, high middle and low must have."　　Domestic and foreign also want to balance, 70% is domestic brand, 30% is foreign brand ".　　For the first time, the 54,000-square-metre qianmen project, with the smallest volume in more than 10 commercial projects developed in Soho China, is an important project in Soho China, because it is the first self-sustaining project in Soho China. Pan Shiyi chose this project as Soho China's first self-sustaining project because of the uniqueness of the product, "It's really unique, likeThe sale of fruit is gone. "　　The reason why the previous lack of self-sustaining, because through the accounts, found that the effectiveness of self-sustaining not one-time sales.　　On the other hand, Soho China does need a project that will bring long-term stability to its return, in order to balance the very precarious performance of the simple development sales model.　　According to its disclosure, the next step, Soho China will also be the Guanghua Road SOHO2, Chaoyang Gate Soho Commercial part of the holding.　　Aiming at the Beijing-Shanghai Major project June 11, Soho China received the 10 billion-yuan credit line from the Chinese merchant bank, plus the 10 billion-yuan credit from the Bank of China in March, the recently issued HK $2.8 billion convertible bonds and the tens of billions of dollars in cash, currently Soho China has more than 33 billion yuan of available funds. How Soho China uses this huge amount of money has become one of the most concerned topics in the industry.　　Pan Shiyi told reporters that these funds are mainly used to copy the bottom of the property market, the focus is Beijing, Shanghai. "We mainly do commercial real estate, commercial real estate first is the economy to be big; second, the tertiary industry occupies a high proportion, in the past five or six years, Beijing and Shanghai accounted for 10% of the National Real estate sales, the proportion of the tertiary industry more than 70% of GDP." So for now, our alternative target cities are Beijing and Shanghai.　　"As a listed company chairman, Mr Pan can not disclose Soho China selected plots, only told reporters, as of now, he has contacted no less than 80 projects or plots, which have entered the substantive stage of the project," specific to see the disclosure of the company announcement. In principle, in addition to the Beijing-Shanghai in the bustling areas, Pan Shiyi also revealed that will not consider small projects, "our company has more cash, if the plunge into small projects, too much energy."　　"And I'll buy whichever is cheaper." But the most important is rationality, Pan Shiyi told reporters: "Soho China's principle is to be rational at all times, the biggest problem of doing business is irrational." You see these dead developers and businessmen are because of irrational problems. ”