Pantian: Learn to analyze the characteristics of excellent website (i)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When he was in high school in 2003, he began to touch computers, from a fantasy computer to a computer, to a computer obsessed with computers. Then to self-study computer programming, web design, website promotion, operation, to do planning, in more than 8 years time, encountered countless problems, learned a lot of excellent site is how to do a successful. So he looked back and looked at the road, though it was crooked. The road will be the walk of their own, will find this curved road, there will be natural between the existence of some laws and characteristics. Pantian here summed up with webmaster friends to share a simple.

We have to learn to analyze the excellent site, then it is necessary to first know the excellent site and the difference between the excellent site and the pros and cons of the relationship.

Excellent websites are good for us.

An excellent website can set up a positive corporate image and brand image. The brand image through the website, the visualization passes to the website visitor, thus achieves the propaganda goal.

Second, we can save our marketing costs, advertising production and promotion costs.

Third, can quickly 揵 completion of the transaction.

Iv. good Word-of-mouth Marketing and Word-of-mouth communication, this very low-cost marketing.

Not excellent (poor, rough) website:

I. Damage to my corporate image

Second, so that the marketing and sales costs greatly increased.

Third, limited our marketing channels and promotional channels.

Iv. the credibility of the website is not high.

V. Even cause customer dissatisfaction and so on.

Analyze excellent websites for those features.

In fact, excellent website, said that everything is attributed to the concept of "user experience." Ma also specifically for Taobao asked human behavior research experts to analyze Taobao user behavior habits. Nothing but the "user experience" to do research and improve. The user experience is good, has the following several aspects ponder:

1 Website Interface design is elegant

Website interface design, the author suggests to use a systematic, unified UI design system to do the design, and the company's culture, brand philosophy, corporate image and so on. The world famous Apple, their official website This also did very good, the website main color match with the product color matching. Looks very simple knot, beautiful, generous.

Pantian: Learn to analyze the characteristics of excellent website

2 website is easy to operate.

When customers enter your site, they see something like very much, then, the next step of the operation of the design, it is necessary to do very meticulous, humane, popular. Many users may have before Taobao, Pat, Dangdang shopping More, he will naturally be accustomed to these web site shopping operation process, we can refer to some of the operation of this site. I have had this feeling, once a colleague said that the Jing Dong online book is relatively cheap, so to register an account, and then fill out personal information, want to buy books have been selected, on the payment link, let me distressed, can not find Alipay payment function, online Bank payment, I am overwhelmed, to know how to pay, At least for the last six months on this site to find out. So, or back to Dangdang, two minutes to fix. This is the benefit of popular operation. The future of E-commerce in China is even more so.

3 users can quickly find what they want

Excellent site, will always give viewers a very clear view of the idea. A large web site, home is a complete, clear the Category box and search box, so that viewers have the subconscious to operate to find the product category they want. Excellent single product-type web site, the home page is generally to display the right mass consumption of products, so that customers more directly to see the products want to buy.

4 whether it is convenient and quick to complete the transaction

Excellent site, there are very good payment tools and systems. That fear of not opening online banking and payment will probably be another easy way to complete the transaction.

5 whether the site lacks some key factors.

In the example mentioned above, Jing Dong Net is less than Dangdang a key point, the support link does not have dangdang to do well. Dangdang can make the same as I do not understand the operation of the people can complete the transaction, this is excellent in the gifted.

6 website Some content whether the user is disgusted.

Excellent website, in product content description, it is easy to get the user's trust. There are no words that exaggerate the functionality of the product.

7 whether the site is confusing or disappointing to the user in terms of structure and practicality

Excellent website, site structure and navigation done very clear, users casually point into the page, and presented in front of a clear can be returned to the navigation "road." Users will not have to return to the first page, but also enter the domain name operation.

8 When the user leaves, whether to get enough information or product

Excellent site user experience to be happy and return, if you can not provide related products, but also to give users a hint, there will be such related products, this demand point has been in the major E-commerce sites have been applied.

9 users in the process of browsing the website, whether will like my products, and the brand to form a good impression.

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