Personal experience to talk about the thorny topics in SEO optimization

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Receive order optimization is every doing SEO people often do things, SEO optimization and do other things have good to do and difficult to do the points, because the site is not good to let us to optimize, so encounter the site strange, what kind of, more common is the homepage and the title of the page completely consistent, so that people are very silent, If you can modify well said that many of the company's production site of the CMS can not support different pages have different titles, can only fill in this one, the overall effect, we all want to let us optimize the site is the public and functional very good CMS, but this idea is not possible, If they choose to be so fastidious about this aspect maybe they will seo, that does not need to let us optimize.

Now the search engine is also familiar with the lack of recognition technology caused by the search included topics, the search engine is also developing, but it takes time, and our optimization is not to wait, the urgent need to meet the current search technology to expand the optimization, the old Xu after years of optimization summed up some of the more difficult optimization topics to analyze:

First Flash topic, this estimate you see a lot of, flash use of good, indeed can be a lot of color, but the use of bad, not only affect the user experience, the search engine rankings will also bring great impact, a lot of Web site opened is full page of Flash, is the site is very beautiful, But from the search engine, see no valuable information, because the full page is flash, spiders are not familiar with it can not be retrieved, at most the search engine to see a title, the following description of the parts are ellipses. This total flash station can not be a keyword layout, recommend a good keyword layout of the station: Www.gxqq.org, so you can only add some keywords in some tags to improve the keyword density, encounter strong opponents simply can not surpass, we still remember the previous article has mentioned the problem of Pond official station, why search for the word of the pond is all potatoes Tudou and some sites, the root cause is SEO do not in place, in addition to the above said there is a very important Is the user experience, flash volume, for good speed of the visitors to better, but if the network is not good visitors are not willing to wait a while to see the flash, the purpose of the site is to provide visitors with efficient and convenient information, rather than waiting.

The second CMS optimization problem, CMS is the Content management system, now many sites are using CMS, he met the novice webmaster quickly and easily set up to update the needs of the site, but now the performance of the CMS SEO is not very good, only a few individual CMS more suitable for SEO, due to the variety of CMS now, If take over a website is oneself did not use of CMS, still need a period of time to adapt, CMS is a lot of benefits but for SEO performance is not strong CMS is very troublesome, for example, some CMS system will often automatically born and named the name of the Web page, Born some similar page1.htm and other meaningless naming, this can be tolerated, but many CMS due to the system design of the initial structure of the problems caused by the problem is not so good to solve, for example, I said the beginning of a phenomenon, the home page and the title are consistent, small companies do a temporary simple governance of CMS, we can not optimize a site and then ask a programmer to modify the CMS, so For the cost of SEO is too high, for a small number of competitive keywords, a fair modification of the title, describes the optimization can still go up.

The third frames frame structure topic, the website appears this kind of frame structure to the search engine is very unfriendly, the website creator does not understand the SEO, therefore they only want to use understands the technology to complete the website performance to be possible, but the website creator likes to use the frame to realize the toolbar navigation function, Divides a page into two or more active areas and prevents static menu pages in one area. But search engines can't be retrieved, this is worse than the picture menu, the picture can add alt tag, but this framework protocol is not recognized at all, the menu or text is the best, for this site I think can only change the structure of the menu bar or do text to replace.

In the process of optimization will inevitably encounter a lot of difficult topics, above just more common, and affect the search factors are many, not all to do, some aspects of bad, can be made up by other factors, as long as there is no problem with confidence optimization.

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