Personal insights into the operation of educational websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First of all, the author is doing self-study, into the test, art test and network education, more than 10 related sites, the author of other education and training sites without the right to speak. This article will only talk about self-study test-type site extension and operation experience, the right to be a trigger.

One, according to customer base to locate

The author initially took over these websites, thought that self-study and into the test of the customer base are students, the results and the company led a conversation just learned that the choice of self-study and test customers, most of the state-owned enterprises or large enterprises to hold a certain position, just get a diploma to comment title or promotion position, followed by some professional college students.

Know the company's main customer base, based on customer needs to locate the site.

1, according to the hot related words to locate the site

Such as Hunan region has a lot of well-known universities, but some of the university's self-study test into more people's attention, this time it is necessary to choose such universities.

2, according to customer needs to locate

Customers are mainly divided into a diploma, special professional students need. For the older customers to the diploma, the site highlights the "Business Management" and "marketing" and other more through the school and professional; for the characteristics of professional, such as nurses, civil and other professional students, the author of the main choice of Hunan area of the more prominent school.

Know the main customers, set up a good website, followed by the future promotion.

Second, the promotion of test-like website

Self-test for the promotion of the site and the common site similar to ordinary sites, but there are other characteristics of its industry, this article to avoid the main focus on those education sites to promote attention.

1, SEO promotion focus

Education sites and other sites are not the same, such as the author of the former Hunan Self-Study network, which has dozens of of the school's self-study. At present, many education companies, including the author, adopt the dual-line method of warfare. What is a double line, both the main station to open up the special page of the school, such as science and technology, lakes and so on. At the same time, and use the independent domain name to do a school's website, and then the mutual chain.

Education companies use dual-line operations also have its difficulties, such as the Search engine algorithm adjustment, if a site by K, the company broke most of the new. Second, the industry competition intensified, but also let the education company to use top-level domain name to build stations to promote.

2, seize the three major library platform

Education website outside promotion, do not need what to do blog marketing, forum marketing and so on. Self-test into the forum members have already registered, the author has tried a period of time to use the Forum automatic greeting message mass software, its effect is very little, finally the author decisively give up. The figure below is a screenshot of the author's numerous Baidu library accounts.

Do Baidu Library marketing, not let you stay outside the chain, the author does not even leave a link, but must leave contact way. Library Marketing, the following 2 types of materials are the most concerned about the students, and its traffic is extremely accurate.

A, the enrollment brochure category.

Every year each school or college has its own prospectus, if you take the first step, usually in the school official online to get its brochures, and then add contact to Baidu Library platform, I believe that these admission brochures can bring you a lot of inquiries.

B. Examination Data Class

As in previous years of self-study test volume, self-study exam skills and common problems such as test. The flow value of this class is not as large as the enrollment prospectus, but it can also be done.

3, QQ Group promotion

Self-test into a class of customers, many are accounting, nurses and civil engineering students. If you join a lot of such self-study, or industry QQ Group, and then use a variety of methods to explore potential customers, to achieve marketing purposes. For QQ group Marketing, the author of the practice is to use some of the QQ group has a number of QQ groups, and then export membership data, and then upload some of the test into the relevant data, or the use of mass mail sent directly to everyone.

As long as you insist, the education site QQ group effect or some. Of course, you also have to beat the first step, when you are doing QQ group marketing, it is likely that others jie foot.

4. Telephone Marketing and agency

Education companies, telemarketing and internet marketing is equally important, such as a senior student list price is very expensive. For how to effectively combine telemarketing and network marketing, the author's approach is to allow the operator to have potential needs of customers, so that they browse and collect the company master station.

If the operator can say: Hello, we are XX University Admissions Office, you can enter the XX website to check the relevant information or direct registration. Incidentally, telephone marketing when the operator is best not to say that they are XX education company, but should be said XX University admissions office.

The so-called agent, is from the secondary schools, high school and other students, or with their teachers to introduce a student and deal with how much money. The education company especially cooperates with the teacher, its examination student often is a batch of batches. The difficulty is to grab the teacher before the peer.

Iii. Profit model

As the author of this kind of education company, its profit model mainly has the following several.

1. Charge the intermediary fee

This is the main source of profit for education companies, and almost 70% of the profits come from this piece. Transport a few students to the related study, according to the school, the difference of the profession collects the expense.

2. Training or information fee

General education companies can hold several training sessions a year to collect training fees or test information fees. The author company in this piece does not good enough, but has mainly relies on this piece to survive.

3. Peripheral Service

such as the examination, unified arrangement of students to refer to the package fare, accommodation fees and so on. There is less profit and only a few opportunities a year.

Iv. writing in the final

I have friends to do personal education sites, but also mainly to do intermediary mode, its profit is no more than ordinary Taobao customers, or even ordinary white-collar low. Certainly, the education profession also has its profession particularity, at least you understand this profession the profession rule, if the student asks you the question Sanbuzhi, certainly will lose the customer. Therefore, the potential of the industry to do through, or even to the extreme, is the way out.

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