From celebrities to grassroots, the speed of blogging since landing in China is undoubtedly breathtaking. With the increasing number of blog users, a new round of "eye economic war" caused by this. In recent years, the trend of blogging from entertainment to commercialization has become more and more obvious.
At present, the blog business transformation has shown some signs, such as sports star Liu Xiang's birthday on the day, only half a day to visit more than million. There are also a number of entertainment star personal blog hits are also quite high. Stars can be like this, the grassroots of course can do the same. It is understood that the promotion of personal blog is in fact in the immediate start of the state, and search engine is the preferred tool for blog promotion. This is because the search engine is still the most extensive user base, has been recognized by the market the most mature of a network marketing tool. In fact, a large part of the blog traffic is also carried by the search engine. However, the current personal blog in the use of search engines to do the promotion, but are limited to the major search engine site registration, so that the site contains their own blog, so as to facilitate the retrieval.
Mr. Zhu, a blogger who has been successful in advertising on search engines, told reporters although the blog is just a kind of personal knowledge resources of the network information transmission form, but due to knowledge, sharing and other basic features, it has now become a similar to the third party, relatively objective, authoritative marketing information release platform, And in the release content, subject matter, form, cost and so on many have high index. But the blogger's economic ability is limited, often taking into account the cost. So more suitable for the selection of such as Sogou search for small and medium-sized enterprises to promote, cost-effective marketing tools, thus making a personal blog business transformation of the first step. (Zebian Admin01)
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