Personal summary six SEO simple optimization execution plan

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I have not written a more formal optimization program, is because there is no need to write so seriously, but now different, came to the formal company to work, the optimization plan must be taken seriously, or the responsibility of the loss of customers I can not afford! Below is an optimization of their own outline, we can refer to!

Title and meta optimization

Site page title and meta and search engine results of the performance is one by one corresponding, if your site page does not fill in Meta description content, then search engine will be based on the page to capture the text information to display, Of course, some flash class Web pages are not able to crawl this information.

Generally speaking, the writing requirements for title and meta content are as follows:

Accurate: Each page has a different title (title), and the most can reflect the page information description information (Meta Description);

Short: In the title of the text as far as possible not more than 33 Chinese characters; In Meta description, try not to exceed 100 Chinese characters;

Include keywords: both title and meta must be reasonable to contain the key words that need to be emphasized on the page. For title, the most important keywords should be left.

Tilte and meta information optimization formats for channel pages:

the following references:


<title> (channel name)-Website name-(brand promotion language) </title>


<meta name= "keywords" content= "(channel name), website name, (channel related keywords)"/>


<meta name= "Description" content= "(channel related descriptive text)"/>


website more pages title and Meta perfect:


<title> (article name)-(channel name)-Site name </title>


<meta name= "keywords" content= (article name), (channel name), website name, (channel related keywords) "/>


<meta name= "Description" content= "(the first 100 words in the text)"/>

Second, the picture link text

See if the site has any pictures to do optimization, point out and screenshots to the customer and explain these optimizations.

The image of the site does not show too much, especially the navigation part of the site, for search engine crawl page disadvantage, recommend optimization for text-only navigation links.

If you insist on using some pictures to decorate, suggest price alt attribute

Third, the use of search engine weight tag

The search engine to the website page processing main basis is the page source code, in the source code, according to the standard, the partial HTML tag nature has the special attribute, but these HTML tags, also is the search engine's attention.

1, reasonable use <h1> label (need to give customer screenshots to point out)

<h1> tag is the title tag, which shows the main title of this page is what, usually,<h1> tags in the title, keywords are very high weight. As with writing articles, an article has only one title, and a page can use a <h1> tag at most.

2, appropriate use <strong> label (need to give the customer screenshot to point out)

<strong> tags are keyword emphasis tags for special display of keywords that need to be highlighted. For the new Austrian group site, mainly for the news on the site, media reports, business introduction, such as the main body of the page in the first 3-5 key keywords to use <strong> tags.

Use of JS links in Web pages

Point out that the customer site using the JS link, tell the Customer JS link can not be search engine identification, search engine can not crawl to all the list page, and ultimately can not see more information, so it is recommended to change the JS link to text links.

V. Website URL optimization

Now there are a lot of customers, they do not have the time to do the site will be optimized, so the site construction companies do not pay attention to the site when the optimization, especially in terms of procedures, how convenient how to come! One of the most troublesome should be URL optimization, URL for the three level directory best, Many Web site URL directory is relatively deep, all need to become level three, or even two, like the Help network is the level two directory, all the pages are placed under the root directory! So for some small business station is very good!

Here, you should indicate to the customer that his URL directory is a few levels of directory, what should become, for example, best!

Vi. add robots.txt and Sitemap.xml files

1. Increase of Sitemap.xml documents

Sitemap.xml file is an important optimization, it tells the search engine site URL structure, weight performance and update time. For example: The Sitemap.xml file for a Web site reads as follows:

We will make the corresponding sitemap.xml files, placed in the site's domain name root directory, making/sitemap.xml files accessible.

2. Increase of robots.txt documents

Robots.txt files mainly to the Web site some privacy channels, JS and CSS directory to screen, as well as the Sitemap.xml file address broadcast, for example, the robots.txt content of a Web site:

Therefore, we also produced the website robots.txt file, need to put the file under the root domain name of the website, make/robots.txt file accessible.

Above six are the carrot in the optimization plan commonly used, hoped can have the help to you! Reprint Please specify: Subject English http://www.sophomore.com.cn/, thank you!