Personal webmaster: Small station satisfying affection to do the portal to Ashes

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Agenda Guests

General Manager of Austrian network

Gou Hua

Marketing Director of Sing company

Zhang

General manager of Guangzhou MOM Network

Ying

In the forefront of the Internet, local entrepreneurs, personal webmaster should insist on what, change what? What should be grasped, what to give up, how to act, adjust

In Thursday, "discuz! 10 anniversary of the national opening tour" landing in Yangcheng, more than 400 from Guangzhou, Yu, Chaoshan, Jiangmen and other areas of the webmaster gathered to discuss in the face of open trend, how to handle the cake bigger. "Southern Metropolis Daily" also invited the industry celebrities and Guangzhou local well-known webmaster to share the website operation and development experience.

Topic 1

How do entrepreneurs find a way to make a community site? When the community grows up, will e-commerce be its next step?

Small is beauty

Zhang Dour: I have said such a word on Weibo, "small----a pleasant feeling, big----------------- "What does that mean?" Do the website is the same, small site satisfying feeling, big site harm, do the portal to Ashes. To start a business, do small, do fine.

If you start a big Web site, for example, to do a comprehensive website, the probability of success is less than 5%. There are a number of statistics, China has 3 million webmaster, but how many successful? Maybe 1% or less, the rest is gone. What can you offer? Search, music, mailboxes? Where our opportunities are, it depends on what you can offer users, find a new niche, and serve this group of people with value. Some people do not convinced that to do another Tencent, Baidu, I do not think about it.

I can illustrate that "small is beauty".

For example, there is a website called Chinese animal Husbandry, what is it doing? Inside is the discussion sells the pig feed, for instance what feed is better, different stage pig eats what good, is ill how to do. It seems to do very narrow, but did more than two years, became the industry's first, annual revenue of about 3 million. Of course, I'm not here to comment on how much it makes, but I think it has found a good direction. Another to make the site "small", is the Chinese crawling nets, turtles, snakes, lizards and so on, these animals how to raise? Many people do not know, it is surrounded by these seemingly casual topics, and it now opened more than 80 online outlets, specialized in the sale of these animal cans, can adjust the temperature of the income of tens of millions.

They are "small station satisfying" representative. Since childhood, do their own hobbies, here is an example, the founder of the 55BBS is a girl, she likes to go shopping malls to buy clothes, all over the collection of discounted information, and they share, slowly gathered up a very high popularity, now the annual revenue also have tens of millions.

When the community is big, how should the transformation become a lot of people's consideration. Do electricity business, in fact, not everyone can do, it involves payment, sourcing, operation and many other links, difficult. You can see that the current E-commerce is better, the first is a large platform type, the second is vertical, such as a good buy, Amoy, and so on, these are not ordinary entrepreneurs can do. What can we do? I think the community of e-commerce for entrepreneurs to do. When the earliest community, the webmaster almost all opened a trading platform, this is not e-commerce? In fact, the 55BBS is to rely on this start, a lot of transactions is to see how you put it very well, how to tap the prospects of community e-commerce, Beautiful said, Mushroom street is actually represented.

Topic 2

How do community Web sites attract users and keep them sticky for a long time?

Content for the King

Ying Dour: Content is the soul and gene of the site. Why? Content genes will accompany this site for many years. Guangzhou mother Network For example, the regional MOM network structure, content plate is the same, even if there are subtle differences, but the gene is to share the practical content.

In the content, the mother net divides into the specialized content, the practical content and the mutual aid content.

Mom Network is a parent-child class site, first what is the user needs of the professional content? We conclude that, such as handling Zhongsheng, children to deal with what procedures, how to deal with the floating population of marriage and childbirth certification is a professional content. Capacity collection methods include forum posting collection, search engine collection and collation of local government websites related information search, laws and regulations to find ways.

The second is the practical content. For example, MA Network has Hong Kong plate, tourism version, real estate version, etc., content is to provide users with practical guidance. I suggest you do a BBS forum to do more practical content, do not do or avoid doing things such as new, social and livelihood, so as to avoid being micro-blog or other forms of the site impact or replace.

Third, the interactive content, that is, the problem is answered, emotional catharsis has resonance, there is a need for common experience, lessons. To the mother of the network of the Pediatric Doctor red Black Table For example, this is all the friends made together, in Guangzhou is a certain impact. What is it like? Is all have children, see the doctor's parents summed up in Guangzhou each outpatient clinic of which doctor is homing or black list, homing is a certain hospital outpatient doctor attitude is good, prescribe medicine good, black list is conversely. This comes out, every hospital doctor will care, is basically Guangzhou has a child's family must have a dictionary, to see a doctor when first look at the mother of the network pediatrician homing.

How to do interactive content is skilled, such as the elimination of 0 replies, as far as possible to guide users to send some open topics, as well as offline activities, are a good way.

Of course, in addition to content, the initial location of the station, the division is very important. In the sub-version, to the user group segmentation, the user information to do Excel list, as well as the cultivation of seed members, are meticulous kung fu.

In addition, how to promote there are noteworthy places.

Content is undoubtedly the best way to promote, and Word-of-mouth communication is the largest new user source. July this year, the Beijing Mom Network has cast 3 million advertising to promote, but later investigation found that our first source is not advertising, but friends introduction. Of course, the basis of Word-of-mouth is still content. The promotion of human resources is the most effective means to promote the early forum, do hot topics, offline activities are a good way.

Topic 3

Under the "Full Media" form, BBS how to operate in the future?

New "Four"

In the era of media convergence, I think the only option is to embrace the traditional media with an open mind, which is also a very important aspect of future community operations. The Southern Metropolis newspaper has also done a lot of attempts in this area after combining the Austrian one net.

Future, our BBS, forum How to develop, I want to share four aspects:

The first is regionalization. Now China's internet users are over 500 million, distributed in various regions, each area of netizens can support enough webmaster, but also enough to support its operating mode. In this way, there will be more and more BBS or stick to the regional operation, may be a city or even a small community. This is the future of China's Internet development trend, but also including Shenzhen as the core of the Austrian network. What can we do in this area? For example, care for the surrounding residents or netizens, while relying on localized news or practical information to cater to users.

The second is amphibious, online and offline fusion. Some people think that from the line to the bottom of the threshold is high, but I think the netizen community is strong enough, after regionalization from the line to the offline is not difficult. Like the Austrian network, in addition to online activities, most of the activities from the offline. This online interaction is based on words, may have been a kind of awareness, but in micro-bo, SNS developed, began to rely on this real-time social platform. This may be beyond the traditional BBS some path and direction.

The third is mobile, how to put the world into the pocket. In the mobile internet age, it is very important that you have to be user-centered. Baidu occupies the search market, but the biggest crisis or disadvantage is that it is no user, only generate traffic can not produce a lot of business contacts. Tencent's power lies in the huge user base that QQ forms. Therefore, BBS or regionalization operation in the mobile era, must be user-centered. More image of the analogy is that the flow of most of the traveler, and ultimately let him produce consumption to become users, this is the future of BBS or community integration is very important.

Four is socialization. Social socialization is an extension of real life and an important trend of future BBS. In this regard, the Austrian-Net forum is an example. Why is Oyi successful in the beginning of Shenzhen? I think it's a very important one is its fellow forum, because Shenzhen is an immigrant city, the relationship between the structure is a fellow. Austrian network in 2000 to set up this forum, may be the beginning of the wrong, but the social relationship between the very important. The Future BBS forum must take this kind of social relation as a kind of construction, increase its stickiness.

Reporter Liu Yanyan

Intern Du Xiaoying