"Picture + label" will be the next phenomenon-class products?

From "APPLE" to "dry pot broth," to the picture labeled this thing, will be the next phenomenon-level products?

Two months ago, we have just introduced a brand-based image sharing Community products, Nice received by the Jingwei, Chen Hing and cast the 8 million dollar a round of financing. Only after less than three months, nice to 36 Krypton revealed today, has completed the B round of 20 million U.S. dollars financing, by the capital of H, VY, and Chen Xing with investment.

Nice (ios/android) is a tabbed image-sharing community where users can label images, places, interests, or any other interesting tags that you can think of, and then share those tagged pictures with friends.

The core element is to meet the fashion young people's expression of fashion and individuality. In the founder Zhou view, through the way of the label to display, far more than the simple picture to be more cool, more satisfied with these fashion people to show demand. Although the picture labels are all generated by the user UGC, this does not prevent nice from being an advertising platform.

The current nice label covers the tens of thousands of brands, such as Common Apple, Cola and so on, and Nice to the brand label to do the corresponding collation matching, such as users in the label, using Apple or Apple, will automatically match the brand Apple. For many common labels, such as Apple,blackberry, Nice has a dedicated branding page.

Why choose to continue to raise money in a short period of time, and the amount is huge? The head of the week to 36 Krypton said, mainly in order to improve product & Access users. This money is mainly used to expand the engineering team to quickly iterate over the product and put the previous idea of the product to a fast landing. At the beginning of the week, now the picture of products, more still stay in the picture of the "landscaping", stay in the picture itself, and nice advantage is the use of labels, the picture of the "story" show out.

So nice is not just a picture community based on brand labels, but the more it goes, the better the social attributes will be. For example, in the latest big version update, Nice tries to introduce a "chat" feature that is inherently socially based on a common brand, and nice needs to inspire more of these social attributes in product form.

Although it is inconvenient to disclose specific user data, but the first week to 36 Krypton said that the nice week active users, more than 50% will send photos, and on average each user will send about 5 photos per week, another nice month active users accounted for more than 70% of their total users.

Not only nice, there are many products at home and abroad have adopted the "picture + label" expression, such as the familiar Swaag, Tagbrand, Zoomdeck, domestic Pinco, yohoshow and so on.

So, "picture + label" Play will be the next phenomenon-class products? Will the next Instagram be born from the label?