Pinterest has overtaken Twitter to become BuzzFeed's second-largest diversion social network

If the BuzzFeed user is Pinterest from the desktop of the past, then the user in BuzzFeed is not see the "Tweet" (share to Twitter) button, and the rest of the space is used to increase the "Pin" (Share to Pinterest) the size of the button.

What is the problem behind this interesting phenomenon? According to Forbes ' interview with Dao Nguyen, head of data and growth, BuzzFeed, Pinterest has replaced Twitter as its second-largest diversion social network, and Facebook is still the first. Two years ago, BuzzFeed began to produce content that was suitable for sharing on Pinterest.

To improve the Pinterest user experience, BuzzFeed also set up a team called Pin Ops, which was also shared at a media partner meeting in Pinterest in March:

In addition to handicrafts, home, food and other colorful things in the Pinterest is very popular, "We found that a lot of funny paste performance is very good," in fact, in the receiving Pinterest most of the 100 BuzzFeed posts, 30% of the traffic is directed to "funny stickers."

Chartbeat CEO Tony Haile said that there is no connection between the amount of social networking and reading, which is sometimes seen in tweets. To the food, the destination and so on the picture, the user often turns not to look, does not see immediately. And for the funny stickers, the user points in the probability of more than sharing.

Compared with Facebook, especially tweets, the Pinterest tempo has some turtle speed, BuzzFeed link to Pinterest on more than half two months of traffic to return to this site, but Nguyen said things are changing. Although the previous Pinterest had to take weeks to become viral, the pace is now a week to see significant changes, but the cycle is still much longer than Facebook and tweet.

One is the picture waterfall flow, one is 140 words of push Wen, different media form, a slow and fast rhythm. An example of the BuzzFeed of funny content does not mean that Twitter is being Pinterest beyond the diversion capability, after all, humor share is only a tiny fraction of the Pinterest.

We have no way to compare the performance of other content on two platforms at the moment, and not all are comparable, for example, Pinterest is clearly not suitable for the science and Technology blog diversion. There are also a large number of comparable, for example, the electric dealer is both in the water test thing. By the way,pinterest should always be female-led, while tweet has no obvious gender attributes.

We also cited a group of data from the social-sharing platform, Shareaholic, in April: Facebook grew 37%,pinterest growth 48%,google+ growth in the first quarter, with a growth of only 1% in social media share rates.