Player moves from computer to mobile phone and swims into the largest gold mine

This year's most popular mobile phone game is "My name is Mt", currently registered users have more than 23 million, the game's developers happy to move, last year embarrassed to layoffs, but this year, but valued more than 1 billion yuan. The myth of a rich night's wealth inspires countless young people to fight day and night in the mobile gaming industry.

"Hangzhou currently has about 80 hand Tour team, less than 10 of the larger, only four or five have won the venture." "A VC manager told reporters that although the hand tour market is very hot, a large number of participants, but the real money is less than one-tenth, more is in the loss of money to make a yell."

Player moves from computer to mobile phone and swims into the largest gold mine

Li Min, who works for a design company, once home, mobile phone will always be son Rob, above have a few sons favorite play games, "Plants vs Zombies", "Angry Birds", "Temple escape", and so on, recently more than a "crazy guess song" and "My name is Mt."

Li min Set up 1 hours of playtime each time for her children. Soon, the son will come over with his cell phone. "Mom, can you fill the value?" Li Min reluctantly complied, click on "OK", a few yuan charges were taken away.

Mobile phones and other smart devices to popularize, so that the mobile game shows the potential of volcanic eruptions. Mobile games sprang up rapidly in 2012.

According to the application Store analysis agency Distimo Research shows, "Angry Birds" cumulative download volume Breakthrough 1 billion times, "Fruit Ninja" and "Temple escape" The cumulative download volume also reached 300 million and 170 million times respectively. Domestic mobile phone games, "My name is Mt" and "Big Masters" of the monthly water has already passed 20 million yuan, the monthly water over 10 million yuan game has "million King Arthur", "Fishing up to 2" and other sections.

According to the data given by the Analysys think-tank, China Mobile (Weibo) gaming market reached 2.1679 billion yuan in the first quarter of 2013, a 30.26% per cent quarter-on-quarter growth, a record high. According to the current growth momentum, 2013 hand tour market size is likely to exceed 10 billion yuan. Faced with the trend of mobile game users migrating from PC platform, large client game manufacturers have been speeding up their transformation.

Mobile games use the player's fragmentation time, before bedtime, by means of transportation, queuing, waiting for a bus, waiting for people or meals, turn on the mobile phone to play the game became a common scene. Statistics show that 80% of the hand tour users a single stay within 10 minutes, 30% of the hands of the user to start daily more than 2 times, and the proportion of the expansion trend.

"Mobile game users mainly young people, 20~35岁 people to play the most hands, their needs are also our development team research focus." "Hangzhou daily to Force Technology Co., Ltd. general manager Ding told reporters, they developed before the hand Tour" Civilization Revival ", the core pay group for 25~35岁, which is commonly known as" high handsome rich. " This game has contributed more than tens of thousands of dollars of water to the daily power.

Coal boss Real estate developers want to invest in hand tour

Last June, "Daily Power" completed a round of financing, a valuation breakthrough of 50 million yuan. Over the past year, Ding has been receiving a variety of calls with cash requests for shares. "There are listed companies, there are previous to do the end of the tour, the page and the game platform, but also to do the hand tour of the peers want us to open a price." Ding said, the most exaggerated is that the former open coal mines and even real estate bosses, but also across the border to do hand tour.

Ding said that they and real estate, coal bosses and other cross-border funds to talk about two, feeling different ideas, have declined.

"Daily Power" currently has more than 40 employees, this year will also launch two mobile games, before the "revival of Civilization" and other games of the water are over 10 million yuan. What is the price of a stake in a company like this?

"Now they have a game water over 10 million yuan, basically valuation to more than 100 million yuan, this is the current market." "Hangzhou, a venture investment agency in charge told reporters, despite a a-share IPO suspension, so many venture to choose the project cautious, but the hands of the company's" heat "is constantly heating up. "At the end of last year, we talked to a mobile gaming company about a stake in the valuation of 5 million yuan, we feel expensive, now another VC shares, the valuation is 15 million yuan." "he said.

A game to save the company "My name is Mt" attracted Tencent

The first batch of hand tour manufacturers to earn the "gold bucket." This makes the hand-travel market look like a mine with huge reserves, attracting more investors. Including venture capital, hand-tour developers, platform, terminal business, such as hand-tour industry chain parties have entered the bureau.

Another VC company in Hangzhou has been talking to several game companies at the same time. The company's investment manager told reporters that now there are probably 60~80 Tour team in Hangzhou, compared to the larger companies less than 10, only four or five have won the venture, and recently about one or two will attract external funds.

Now, he says, investing in gaming companies has different valuation criteria based on different points of time. In the start-up period of the hand tour company, mainly to see the entrepreneurial team, especially the team leader. Unless there is a "Daniel" leader, the average valuation is below 5 million yuan. If the industry celebrity leader, the highest valuation will be more than 10 million yuan.

If the company launched the game, generally according to the game monthly water to give the valuation, the general valuation can reach 50 times times the monthly water. "Now a single game of more than 10 million yuan of water companies, the general will be valued at about 500 million yuan, if there is capital intervention, the valuation will be higher." "said a VC. Mobile phone games in general only half a year or so, a successful game launched, the next game will not necessarily fire, which also let the investment hand travel company with some "gambling" ingredients.

Hand Tour industry this year the biggest black horse is the joy of excellence. Company before the development of the seven or eight game, almost annihilated, last June, the development of the project "My name is Mt", once embarrassed to lay off, CEO Shanhu (Micro Bo) afraid to talk about performance, or even dare to open the board. But this January launched the "My name is Mt" completely changed the company's dilemma, the current number of registered users have exceeded 23 million, and the number of active users daily in 2.3 million, in accordance with each user contribution of 10 yuan per month, the monthly water will break through 30 million yuan.

"Now the joy of excellence, the industry boss Tencent has volunteered to cooperate with them, the valuation at least more than 1 billion yuan, you have to invest money in the past people do not." We're looking for the next move, to create a legend. "The investment manager of a VC company is very optimistic about the game company in Hangzhou and looks forward to digging up a gold mine."

7 million burn out a app didn't toss

"The Hand tour industry, the money may only 5%, 85% of the game developers are losing money, there are 10% break-even." "Daily Power" CEO Ding says they entered the market at the right time, and the probability of success is low if they enter now.

"Play games, money, talent, channels are indispensable, the main you have to live forever." "Hai Peng Information Technology Co., Ltd., general manager of the mobile phone game has been 3 years, the early investment of more than 7 million yuan has been burned, but the company has not been profitable."

Hai Peng today's team, the office is located in a set of South Villa, from Ma Yun (micro-bo) pioneering the Lakeside Garden Street. "We put the site again, want to learn Alibaba." ”

Hai Peng is a "after", but has played with the game more than 10 years dealings, the first bucket of gold is also through the scalping game currency. 2010, he saw the popularity of smart games, but also with people to invest in a joint venture to create a game development company, has recruited 37 employees started the business.

"We've gone too far, and the game can't be done according to schedule," he said. We are committed to creating quality games, and constantly add accessories, could have been a good game for six months has been perfect. Hai Peng said that 2011, the game was basically completed, and the Grand discussion game agent, was basically agreed, but because of the cost of the problem and parted. After looking for another game agent company, due to various problems, the game is not online. Until the end of last year, the original company closed down.

"The wages of 37 employees, nearly 3 million yuan a year, plus 300,000 yuan in rent and water and electricity, plus computers and hardware, and so on, a penny did not, burned two years, 7 million yuan is really no, but also lost hundreds of thousands of yuan." At the end of last year, Hai Peng said, he wanted shareholders to put a little more money into the business. As a result, everyone did not want to invest money, he finally put the debt down, the company went bankrupt.

"I am now the most desperate, the house, the car sold, only to leave a school district room for the children." We now want to finance 5 million yuan ~1000 million yuan, the front of the pit I fill, investors come in to collect results on it. Hai Peng said that their 2011-year game, which is also very gorgeous today, has received a 850,000 yuan advance. In September this year they will officially launch a game that will add micro-operation.