Portability will test the market affinity of the three major operators

At present, the Ministry of work for the carrying number of the network test problems arising from the corresponding measures, the future of the transfer network must be carried out nationwide. For operators, the market affinity is more important this reporter Wang Chunhu recently, in the "Number with the International Summit Forum," the Ministry of Industry and Telecommunications Institute Dean Cao Shumin said, since November 22, 2010 in Tianjin, Hainan two places to carry out the field test since the end of May,　　About 50,000 people in Tianjin and Hainan have successfully implemented the transfer network. The original intention of the transfer is that no matter where the consumer is, it will be decided according to the service level that the operator can provide. In other words, the operator's service capacity, market affinity will become the key to the user choice.　　At present, the business homogeneity is obvious, the declining tariff has become the main characteristic of the communication market operation.　　Into the mobile internet era, users of the price sensitivity and flexibility in the decline, the business homogeneity of the obvious case operators need more market affinity, to full of humanistic care services and innovation to enhance user loyalty. The success rate of portability transfer network less than 10% portability can be a greater degree of convenience to users, users can retain their mobile phone number according to their own needs and select operators.　　The Government and the regulatory authorities can also use and manage the number resources more effectively, protect the interests of consumers, improve the people's livelihood and enhance the image of the government, so that operators can promote their business innovation and enhance their competitiveness. In addition, it can activate the stock market and enlarge the market size. The Transfer Network service can break the inherent binding relationship between mobile phone number segment and operator, and it is the symbol and important guarantee of the maturity and opening of a national telecom market.　　Prior to this, Sina Technology and the Ministry of Industry and Telecommunications Institute jointly launched the "mobile number with user support survey" showed that close to 94% of netizens want to open the number in the city to carry services, 87% of users said that the number may be used to carry services, 64% of netizens want the number to carry services do not charge However, in our country in the pilot process, the operator received a total of users submitted the application volume 50余万次, consultation 140,000 times, only about 50,000 people successfully realize the transfer network, the success rate is less than 10%, far lower than many countries 20% of the transfer rate, many applications are rejected by various reasons. User application success rate is low, repeated application more become the pilot process exposed a big problem. The main reason is that once the transfer network includes the remaining charges, points, value-added services processing is extremely inconvenient, supporting measures seriously lag. Cumbersome transfer procedures and the use of a lot of adverse, but also let the user to be intimidated.　　Last year, the Ministry of Industry and Information technology on the launch of Tianjin, Hainan Mobile user numbers to carry out the test notice, fear of dead. An unnamed operator said that after the transfer network international long-distance, bank-related business, the original Third-party value-added services will probably not be used, she also said: "Can not receive text messages, downtime will likely occur." "In addition, the original costs need to go to the original operatorPlease refund, each operator wants the user to go, but do not want the user to turn out. "Shing, chief expert at the Ministry of Telecommunication Research, the number carries the business to the current network route, the management support system as well as the third party service (for example bank charges, the industry Short message service) and so on all put forward the very big challenge, each system must carry on the corresponding transformation, involves many industry department interest,　　is not a department of the Ministry can solve. Competition will be more intense should pay attention to the user perception of the Ministry of power to push the number of transfer network, in addition to providing users with a more practical choice of rights, respect for user choice, but also conducive to regulating market competition, to guide the effective competition in the telecommunications industry to break the monopoly and market imbalances, when the market has been relatively saturated, the competition between operators exist in the stock of user contention. The market will enter a relatively balanced state, which will be beneficial to the development of the industry, when some of the users who are dissatisfied with the strong operators complete the transfer. At present our country handset user has broken through 900 million mark, enters the market relative saturation stage.　　Therefore, there are insiders believe that, when the transfer network real implementation process, the competition between the operators of our customers will enter the white-hot, to an unprecedented climax. According to Bupt Principal assistant LV introduced, from the current transfer network test situation, in Tianjin, there are 80% users to China Unicom, more than 10% users to move, turnover transferred to the telecommunications, Hainan has more than 93% are transferred to China Unicom. This unbalanced flow may lead to the operator's displeasure, and therefore the enthusiasm is not high.　　According to the results of this test, it is also shown that the competition between operators will be increased. In fact, the implementation of the Transfer network portability makes it easy to associate with the "3Q war", but also to rob users for the main purpose of the competition, the end of the two enterprise competition has turned the user into a victim.　　A user said that the standards also meet but it is difficult to short time in the network successfully, since the introduction of such services should be well implemented and implemented.　　Industry experts generally believe that no matter when the user will not become a victim of competition, pay attention to user perception is the survival of the enterprise. Market affinity as the key to the future development of operators since 1995, Hong Kong, China in the world's first to carry out the number of the start, has so far more than 95% of the world's developed countries, including more than 60 countries and regions of the mobile communications market to carry out mobile numbers. Dr Guo Yan, Neustar's Asia Pacific president, said the transfer was in fact a new business opportunity, with the introduction of the North American number-led service for more than more than 10 years, in addition to the improvement to the user experience and the service of the telecom operators, there was more value-added services (　　such as the number of recovery and redistribution, clearing Center, code number management, network upgrades, signaling and communication link load balance, and so on the entire North American operators and telecommunications industry, the value of far more than the construction and operation of the number of portable systems input. From the experience of overseas implementation, the implementation of the user transfer network, in fact, is not a simpleThe problem of user churn or inflow, this policy is beneficial to the development of the whole industry and the promotion of social benefits. China in 2004 submitted the "Implementation of the network mobile number carrying business feasibility study", the Ministry of Industry is currently in the test process has been implemented to develop appropriate supporting measures, the future portability network in the nationwide implementation, this is an irreversible trend of development. For operators, the market affinity and the attractiveness of the user is particularly important, because the market affinity is far more than any one marketing method.