Preliminary analysis: preparatory work and points for attention in prophase optimization of new station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What are we going to do when the company takes over a new station? How do we do it? How to make the website have the right to heavy? I think it's a question that every seoer has to think about. And these are the needs of our site to do a good job in the prophase. Below we follow the love to ask the network to learn: The new station needs to do preparatory work and attention points (the following is only for the new station)

First, we take over a new station, first look at the content of the site is filled intact. Because most enterprises take over a new website, often just have a frame structure of a website, there is no content. So when we take over a new site, first the contents of the home page filled complete, so that the site does not look so empty first. At this time, the content can be directly in Baidu, forum, blog and other articles to paste other people's small part of the changes (such as: Do not appear other sites address, telephone, QQ, etc.) into their own web site.

Second, fill all the plate content, we log into the management background, to the site to set the title. Don't understand the novice, you can look at the picture below.

"Love to ask fashion king-female fashion-entertainment movie star ..." Kingdom "This line of words is" www.***.net "a website title. Why should I set a title for a Web site? Because the title is one of the important factors that affect the ranking of the website. Baidu Spiders Crawl Web pages, the first crawl is the site's page title (that is, the title above), through the title to know what your site is probably doing, and then through the keyword and description to judge your site value.

Tips for setting up site titles:

1. The title of the site to meet the theme, grasp the center, not too many words, the best control within 32 words. Because netizens search for a product to find our site, usually is the form of the site title display. And Baidu show the font is limited (are within 32 words), if our site title more than 32 words, then our title in Baidu display content is not comprehensive. Will affect a customer's judgment.

2. The title is best based on the product's keywords to write writing

Because the site title is the first image to be presented to the customer. When we search a product keyword in Baidu, we will subconsciously to click on the site with me close to product keywords. Therefore, if the site title to the Product keyword to write, then when the customer search the keyword to see our site will be attracted to our website, so click in.

3. Website Title Keyword Choice

Some friends will have this kind of doubt: the front also said that the website title cannot exceed 32 words, now also said the website title should begin with the Product keyword. If we have a lot of product keywords, how do I choose keywords? First of all, love to ask here in two ways to tell you.

1. If your site is only a product. If the website makes the product is "the toll booth", then we will focus on the "toll booth" the central word to expand, preferably a few key words between each other, the second keyword and the third keyword can contain the first keyword (can be based on the function of the product, the characteristics of the derivation of more long tail words). Such as: toll booths, duplex toll booths, car park toll booths, one-way toll booths, two-way toll booths, kiosks and other manufacturers. If the extension of a lot of words, then we will be based on the usual business volume and Internet users search volume to make the choice. Of course, if you choose these keywords to do the title in the content of the site appear.

2. If your site does more than one product, how to choose the keyword? Let's start with two points:

(1) Do long tail keywords. New station early on the choice of popular main words to do is our SEO often make a mistake. Because got a station, we will focus on those search for large keywords, enterprise competitiveness of those words, often overlooked some search traffic close, but the competition is relatively small keywords. Choose long tail words to do, so the biggest advantage is to avoid direct competition with powerful websites, reduce the optimal cost of the site, while improving the site as soon as possible high ranking time

(200 degrees to search your company's product keywords (including long tail keywords) look at a site search results. If it is a home site more, then do not choose to do this word, if the site is more than the page, you can choose to do this word.

(4). Select the key words, pay attention to the title writing form. The website title usually needs to set several or several key words, this needs the symbol to separate, we commonly use the symbol to have the comma (,), comma (,), the vertical bar (|), the underline (_), the space bar. Because these symbols have been studied by Baidu like, but try not to use the exclamation point in the title, question mark, as well as bold symbols, these are not friendly to the performance of the search engine.

(5). title keyword sorting (that is, we often say the primary and secondary keywords), the key to our main push keywords in the front, the other keywords sorted sequentially.

(6). The title keywords are all written well, it is best to add the name of the company website. Because this web name in the click of your site, feel that your site has a certain interest in products, you will first see the name of your site. We put the site name on the title page can deepen the impression of the net name. At the same time can be for our enterprise publicity. Love to ask for a Web site title writing mode: 1_2_3_4_5-site name, 1|2|3|4|5-site name, 1-2-3-4-5_ site name. The method is not unique and is for reference only.

4. After the title is finished, the key words are written according to the title. Let's go directly to the last point of the website title description. Because the description will appear in Baidu's search results, Baidu's first line of search results is your title, the following two lines is your description of content, so be sure to fill in carefully, so that customers see your description can attract him to open your website. Description Method:

1. The words described are best controlled within 100 words.

2. Describe the key products and services around the introduction, do not write products unrelated to the things up.

3. Description of the following can be put into the company's contact, so that netizens see your site description, you can provide the phone to contact you.

These are all set up so we can start optimizing the site. Next issue love to share with you how to optimize the new station to do Baidu weight 1. The new station needs to do preparatory work and attention points--by love to ask the network original http://aiwen.daqiso.com, reprint please explain, thank you! If you have different opinions, you can discuss with love, love to ask thank you for this reading.