Prevent flicker ranking optimization not equal to website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In some network marketing companies to sales as the ultimate focus of the marketing staff misled, the domestic common enterprise marketing demand side of the "site optimization" misunderstanding, often think that keyword ranking promotion is the site optimization. In fact, website optimization can achieve the core keywords and long tail keyword ranking promotion role, in other words, site optimization contains ranking optimization. Therefore, in the widely used keyword ranking optimization, keyword ranking purchase services, even if the site is not optimized. To better understand "ranking optimization" and "website optimization", Shallen will outline the difference between the definition and the implementation of the two aspects.

Ranking optimization is for enterprise customer product/service promotion needs, for one or more search engine specific keywords to upgrade the ranking of services, ranking promotion generally promoted to the top 10 natural ranking and annual billing.

There are several elements involved:

1, for one or more search engines, the domestic general keyword ranking mainly for Google and Baidu two major search engines, ranking optimization for the search independent billing;

2, the specific keywords, enterprises in accordance with their own promotional needs, put forward a list of keywords, network marketing companies according to the ranking of keywords heat and competitive conditions, to provide quotations;

3, ranking position, the general ranking optimization is guaranteed to upgrade to the top 10 of the natural ranking, basically do not guarantee the first 3 or even the top;

4, billing methods, the general key words to achieve the expected target within one year after the enterprise does not need to pay additional costs, more than one year is billed.

From the point of view of implementation, network marketing companies to use blog groups, forum posts/signatures, site groups and other ways to create a large number of keyword backlinks, to achieve a specific keyword ranking promotion purposes. The industry commonly known as "Black Hat seo"

Website optimization is based on enterprise strategy development SWOT analysis, combined with search engine optimization technology, industry user needs analysis and user experience, from the Enterprise Development Strategy, website product line planning to technology development, the overall evaluation of the site and improve the way to optimize. In general, site optimization is used for integrated portals, industry portals, and Web sites. Site optimization for enterprise-level sites, the significance is not.

Distinction from ranking optimization features:

1. Different positioning basis. Ranking optimization positioning in the eyes of enterprises to meet the needs of the site optimization positioning in the enterprise resource analysis focus on strategic planning.

2, the application of different people. Ranking optimization generally see the Enterprise-class customer selection, and the portal platform disdain to use.

3, keyword coverage is different. Ranking optimization for specific keywords, site optimization for the enterprise strategy is related to the core keywords and long tail keywords, the image said, as long as the content with you can get a better ranking.

4, the applicable search engine is different. Ranking optimization needs to buy keyword at the same time to identify the search engine, and site optimization based on the general rules of search engines so that all search engines are effective.

5. Different billing methods. Ranking optimization in general by the annual billing, website optimization by project Billing, a Web site project from planning to the development of the concept of optimization into the platform products, no longer the additional billing.

Through simple introduction, we can find that ranking optimization and site optimization are influenced by their own characteristics, there are obvious differences. The correct understanding of the difference between the two will be more conducive to the enterprise network marketing cooperation to negotiate, to prevent being inexplicably fooled.

Article/shallen Dongguan website optimization (www.tzwoo.cn) Reprint please indicate the source.