Product class Long tail keyword how to choose

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In fact, the long tail keyword is the site's main keyword an extension, if for the enterprise station, that is mainly for enterprise products or site positioning high precision words, such as I now do this registered company [www. Gongsi-sh. COM] Enterprise station, I want to promote the word is a registered company, that may have netizens will search company registration, Shanghai Company Registration, company registration fees, etc., we do these long tail keyword is mainly targeted at a clear target needs of the search engine users. Therefore, although the long tail keyword to bring the flow may not be the main keyword, but the conversion rate may be very high. This part is the enterprise's intention customer.

Long tail keywords generally have the following 3 ways:

1, the enterprise product or positioning accuracy high words. Such keywords are for users who are introduced to a search engine that has a clear target requirement. This kind of crowd is for you to operate the product to have the cognition of a kind of crowd, but this kind of crowd is a small part of the website traffic, accounting for the overall search engine traffic of about 20%. Like seo long tail keyword can be SEO strategy and so on.

2, the product or the website business expands the keyword, this kind of keyword is for some to your product or the website has the fuzzy concept access keyword. Accounting for the overall search engine flow of about 30%.

3, will be likely to become the search user and find the site keyword, such keywords can be understood as a more commonly used keywords, which is the long tail keyword. He may be the business around the derivative word, or the site content to expand the relevance of the keyword, accounting for the overall site search flow of about 20% so long tail keyword selection is also very important. So how do we choose the long tail keyword? Should we pay attention to these basic conditions?

1. This keyword is relevant to the content of your website.

2, the choice of keywords must be the user is likely to query the word.

3, can meet user requirements.

How to combine long tail keywords, this is not only SEO learning need to understand, in search engine pay promotion, the combination of long tail keyword will also promote marketing to the enterprise to play a very good help. SEOshop collation summed up the combination of long tail keyword eight tips, and drawn into a eight claw map, easy to learn memory.

1. Product service Core Word + texture, feature, function

This is the SEO process most can bring to the enterprise propaganda effect keyword. Keywords can be the introduction of the product and functional elaboration, but also can be product raw material origin and so on. For example, SEOshop's core keyword is SEO, according to the direction of service, you can combine SEO learning, seo training, learning seo, such as long tail keyword.

2. Product service Core Word + application area, geographical name

Some business is limited to places, such as a lot of chain flower shop, is to use a city name + send flowers to combine long tail keyword, these key words yield effect is very obvious. A lot of SEO business site is also so, Guangzhou seo, Beijing seo This kind of word is numerous.

3. Product service Core Word + brand name, general model

Enterprises to do product marketing brand name + core keywords, but also accurate to capture potential customers one of the long tail words. such as Nokia mobile phones, IBM notebooks, such as the word. If needed at precise point, that could be IBM X200 notebook, Nokia N95 mobile phone.

4. Product service Core word + business model

Business model refers to the wholesale, agent, join, direct sales and so on. Enterprises in the SEM, because the business model of the limitations and cost factors, is sure to be more accurate to find potential customers, which can be used in product service core words + business model of the long tail words. For example, mobile phone sales, oil wholesale, clothing to join, and so on, when the potential customers in accordance with their intent to search, you can very clearly find the corresponding enterprise information.

5. Product service core words + Service mode

The service approach is different and the target audience is not the same. Take SEO, some SEO site is for training, some in order to undertake SEO business, so need such keywords to clear corporate goals.

6. Product service Core Word + Enterprise nature

This kind of long tail words in some convenient service enterprises are more commonly used. For example, Canton Fair Booth Rental intermediary, Guangzhou Home Economics Center.

7. Product service Core Word + typo antonyms, abbreviation

This is a kind of long tail word, but the effect is very good. Because of the generality of Chinese, many different keywords represent the same meaning. For example, custom and custom-made, buy and ask enough words, although some typos, but also can not underestimate the amount of search.

8. Product service Core words + search intention

What is, how to use, how to find these are commonly used by netizens search intention words. For example, a potential customer needs to do search engine promotion, but he does not understand, then he may enter "search engine promotion How to do", or a has never attended the Canton Fair, but want to participate in the customer, he may enter "where to find Canton Fair Booth", "Canton Fair exhibition" and other words to find the answer he wants.