Product-oriented + strong marketing, Internet glasses brand Tapole how to define

Even though a brief telephone conversation had been made with one of them before the voice call, the voice of Lin Junfung (Henry) and Lianxin Chau (Freeman) was a long time on Skype.

They are college students, the first graduation has come to the charm clan, "I am in Marketing Center Sales Department", Henry said to me. Wearable equipment once made them feel "opportunity", what is binding body? This is the most thought of the topic. Because the two people are serious myopia, Freeman proposed: "We can try", then Tapole came.

Through information asymmetry to make money, this is the spectacle industry profiteering, not one. When doing market research, they find that those who are suitable for the user are not recommended, but are used to replace them. Take the refractive index, 300 degree myopia, refractive index 1.60 is the best choice, but offline store will often recommend to you 1.74 this "better", more than the parameters in the experience can be almost negligible, but also spent more money.

High quality middle price, this is their definition of tapole.

Start-up, they spent 15 months in the design and production, currently on the official online line of 12 models are from Tapole.

Henry at the end of the line the 80th works (Imagine Dragons) Give me an example, the design of the frame three-fourths round cut, the gap in the mirror leg to prevent the use of laser engraving paint and so on.

Freeman said that the most difficult year in the factory to focus on products, do not underestimate this pair of glasses, frames, lenses, processing, assembly all to from the design into solid objects, now think it is quite interesting.

For Tapole, users under the age of 35 are vertically required. Official online since the north, on, wide and deep purchase of the majority of users, lawyers, doctors, bank staff is one of the more frequent occupation. "Beyond the psychological expectations," Henry used this phrase to describe the tapole one months of sales "transcripts", the specific data has not been announced.

"Try to wear this link can not be solved is nonsense." "That's a lot of people complaining.

1000 "Four Eyes" Heart has 1000 different price bottom line, Tapole gives the answer is 1088.

Henry and Freeman agree that there is a connection between glasses and personality, some people have many glasses, different occasions, the environment has different collocation options. "After 95 is a good example, they have more than one pair of glasses," Freeman added at the end of the line.

As the Internet glasses brand, the product experience is essential. Tapole offers a return service called "15 days of Appreciation", but based on the specificity of the glasses, this experience is intimate, but imperfect.

Recently, Tapole is trying to collaborate with the Yingmeji and Morpheus two companies to embed it in Web pages and applications, making it easier to test. The former 36 Krypton has reported that this is a pioneering company focused on the technology of virtual wear glasses. The latter, from South Korea, is the integration of the online acquisition line on the calculation of the test technology.

"Maybe we'll make wearable devices in the future, how about smart glasses?" "Come to an end," Freeman told me.