Profit model and company structure of business-to-business websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author has previously published the "Business-to-business vertical portal Site A bright future," in that article detailed interpretation of the business of Business-to-business Web site prospects for the operation of ideas, here is not too much elaboration, today want to share with you is the profit model of business-to-business websites and corporate structure. Hope to help you,.

Let's take a look at the four points of view of Mr. Wei. Business-to-business:

1, Business-to-business can not understand business to businessmen, should be understood as businessmen to businessmen. It's hard for a business to come to your site every day, but you can make a businessman come to your site every day.

2, transactions do not distinguish between business-to-business and business, only a large, medium and small. Commodity trading has two characteristics: first, customer requirements personalized (such as payment terms, delivery conditions, etc.), the second is the privacy of the transaction. Based on the characteristics of privacy, the Business-to-business platform should consider, "there is no way to create a private channel to truly achieve security transactions between the buyer and seller, to prevent competitors posing as buyers to find the seller to buy its products away?"

3, the enterprise best not to do their own platform, but can be entrusted to the third party to do. Enterprises should make full use of different platforms such as camera platform, video platform, communication platform and so on.

4, business electronic, not e-commerce. Mr. Wei believes that business-to-business should be considered from a business perspective, not from an electronic perspective. In many business-to-business business plans, there is no business model for removing electronic components. But it would be interesting if business-to-business business plans took the direction of "electronic commerce". The key is to find a certain bottleneck in business and then solve the problem.

Wei Zhe above four views from the understanding of business-to-business websites, operational thinking, specific operational ideas to the final concrete operation of the detailed answer to us, then the most critical question of how the business-to-business website how to profit? I think this is a lot of business operators to do the most concern!

The A5 Network Training Institute believes that compared with the traditional business-to-business profit model, the new vertical industry profit model has five points:

1. Bidding rankings: That is, customers through the search product rankings, the general ranking the more before, enterprises can also get more trade opportunities.

2. Member Fees: Membership fees to do technology development, and then service users and derivative of a certain value-added services, according to the specific industry to dig deep customer demand, and then provide targeted value-added services.

3. Offline Services: Mainly including exhibitions, periodicals, seminars, etc. Through the exhibition, suppliers and buyers face-to-face communication, the general small and medium-sized enterprises are more favored this way. Periodicals are mainly about industry information, and periodicals can also be implanted in advertising.

4. Business cooperation: including advertising alliances, government, industry associations, traditional media cooperation. Ad League is usually the network advertising Alliance, Amazon has achieved a good result in this way, but in China, the Alliance marketing is still in the embryonic stage, most of the site for the Alliance marketing is still unfamiliar.

5, Website advertising: The form of advertising is not necessarily to be placed on the site above, implantable ads, it is with some large enterprises strategic cooperation, resource sharing, you can get advertising costs, but also access to industry resources and limited share cooperation!

The core of the business of business-to-business websites is how to get these member companies to sell their products to make money so that member companies will be willing to buy a website member. The whole operation of the website revolves around this core, the A5 Network Institute thinks the Business-to-business website operation can be divided into Operation Department, editorial Department, Technology Dept., Ministry of Commerce. The above is a simple department configuration, different enterprises according to the size can be refined departments. Then these four departments how to work together in order to promote the development of good performance, so that each department of the Division of responsibility, to achieve the maximum personal resources.

Operations: including administrative, financial, project, human resources, the main responsibility is responsible for the overall operation of the company. Ministry of Commerce is divided into channels, markets, customer service three departments.

The main quantitative objective of the editorial department is to channels, Ip,pv,seo, special topics, interviews, there is a docking with enterprises, is generally for potential customers, customers, conference and exhibition, and Industry association services, the editorial department in addition to SEO and original content, the basic is for the Ministry of Commerce services, can also be said for enterprise customer service

Ministry of Commerce is divided into channels, markets, customer service three departments, the channel is the development of distributors for us to sell membership card, the market is mainly responsible for advertising business, customer service registered members and senior members also carry out some telephone marketing

The technical department is the website maintenance, the advertisement design production, the handset application development and so on a series of technical aspects question

However, the site operation is not only to look at the surface of the site, a significant again professional and glamorous site no good operations team and business team behind the support is also a dead station. A dynamic and energetic operation team to support the development of the company to achieve profitability.

Paper on the end feel shallow, know this matter to preach, if you are now business-to-business website operators, but also for the operation of ideas distressed, team formation worry, the website can not profit discouraged. A5 Webmaster Network hosting business-to-business website Operation training is recruiting, to solve all your operational problems. Contact QQ8561289, communicate and progress together. A business-to-business Web site, which relies on the knowledge it sees on the web, is far from enough, with effective hands-on capabilities coupled with practical operational techniques, the turning point of business-to-business Web sites from quantitative to qualitative changes in 2013 years.

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