Q1 China search engine steady development

Q1 Chinese search engine overall core development viewpoint

Affected by the Spring festival holiday factors, the first quarter page request volume corresponding to the scale of the quarter began to fall

Search advertising accounted for the overall network advertising ratio began to rise, the effect of marketing favored

Quarterly common factors and Google contingency to pull down the size of market revenue

Each search brand to visit each other, knowledge search has been favored by users

The concentration degree of the market is "two sides": the concentration degree of the revenue market increases; the request concentration degree drops.

2010Q1 Chinese search engine Overall market situation

Quarterly common factors and occasional events to pull down the market

2010Q1 China's search engine market size of 1.91 billion yuan, an increase of 46.5%, the chain down 3.1%, the reason for the fall of the chain is the Spring festival holiday and the common impact of Google events;

The size of Chinese search engine market

Eric analysis that:

According to the latest release of the core data, Q1 2010 China search engine market for 1.91 billion yuan, an increase of 46.5% year-on-year, a small decline of 3.1%. Eric Consulting Analysis 2010 Q1 Chinese search engine market scale decline reason is: First, by Q1 Lunar New Year holiday influence, the user network traffic volume greatly reduces, by clicks the search engine advertisement revenue reduces; second, Q1 Google China will transfer service domain name to Hong Kong ( GOOGLE.COM.HK) incidental events, on the one hand, to some extent, the impact of some advertisers, especially the large brand advertisers, on the other hand, its lack of stability of the search service also affected the cost of the existing advertising progress.

Search engine accounted for the network advertising market scale ratio of 30%, up 1.7%

Chinese search engine Market size accounts for the growth of the total scale of network advertising market

Eric analysis that:

According to the latest release of the core data, 2010Q1, China's search engine market size accounted for the total network advertising market size of 30%, compared to 2009q4 up 1.7%. Was down from the first three quarters of 2009.

Eric Analysis 2010q1 search engine Market size accounted for the network advertising market scale compared to the three quarter before 2009, the reason is: first, the core operators of short-term adjustment, December 1, 2009, Baidu Promotion system to switch to the professional version, in the short term, the size of the revenue will be affected 2010 Q1, Google China will service to the Hong Kong site, its advertising revenue is affected; second, the difference in the degree of different forms of advertising, the second half of 2009, the real Economy and network marketing environment gradually warming, the search engine market in the crisis is relatively weak, therefore, Non-search engine advertising to warmer more significant.

Eric predicts that the short-term adjustment of the search engine industry, led by the 2010 Q1 operator Contingency, will continue in Q2, and that the overall size of the search engine market will not be significantly increased.

Request Size Quarterly decline

2010Q1 China Web Search request volume reached 49.18 billion times, the chain down 8.9%

China Web search Request Scale

Eric analysis that:

According to the Iusertracker, the latest monitoring data from the user's behavior monitoring system shows that 2010 Q1, China's web search request volume of 49.18 billion times, the chain down 8.9%. Iris Consulting Analysis 2010 Q1 China Web Search request Volume The reason for the decline in the chain is seasonal conventional factors, Q1 during the Lunar New Year, Internet access time has been reduced, the size of the request to be affected. In addition, the Q1 Google incident, did not make the size of its request has been significantly affected, netizens "novelty" search behavior to a certain extent, due to the failure of the normal search caused by the decline in traffic.

Baidu's share of the demand for the sum of 93.7%, the market is still showing an oligopoly characteristics

China Web search Request Share

Eric analysis that:

According to the Iusertracker, the latest monitoring data from the user's behavior monitoring system shows that from the traffic level, 2010 Q1, China's search engine market still presents the "duopoly" features, Baidu, Google search demand share of the sum of 93.7%, The market concentration was 0.9% lower than that of 2009 Q4.

Each brand visits the time rise and fall mutually is present, the knowledge search receives the user favor

2010Q1 one or two camp visits are mixed, second-line camp operators have risen

China's major brand search engine quarterly total number of visits change

Eric analysis that:

According to the Iusertracker, the latest monitoring data show that the 2010 Q1, one or two camp operators of the quarterly total number of visits increased, including the second camp operators of the quarterly total number of visits increased, of which Tencent Soso growth 29.8%, Sohu Sogou growth 6.8%,bing quarter-on-quarter growth of 9.5%.

Iris Consulting analysis that the changes in the number of visits to the quarterly and the demand for market concentration has been a decline in the trend of convergence, the common prediction, based on the impact of Q1 contingency events, China's second-tier search engine market operators face more opportunities and space.

2010Q1 Knowledge Search service has been favored by users, quarterly visits reached 6.2 billion times, the chain Rose 4.5%

Changes in the total number of quarterly visits to Chinese search services

Eric analysis that:

According to the iusertracker of the latest monitoring data of the user's behavior monitoring system, 2010 Q1, web Search is still the primary service for users, the total number of quarterly visits to 17.16 billion times, followed by the site navigation, quarterly total visits 10.53 billion times.

2010 Q1, China's main search service, only knowledge search and map search of the quarterly total number of visits increased, the former Q1 quarterly total visits to 6.2 billion times, the latter Q1 quarterly total visits 590 million times, the chain growth rate of 4.5% and 11.6% respectively.

Competitive situation: Market concentration is "two sides"

Revenue: Baidu + Google share of the sum of 97.3%, up from the 2009q4 0.5%

China's main search engine operator revenue share

Request: Baidu + Google share of the sum of 93.7%, down from the 2009q4 0.9%

China Web search Request Share

Eric analysis that:

Eric contrasts revenue and request 2010 Q1 China search engine market concentration changes found: 2010 Chinese search engine market concentration changes show "two sides": From the revenue side, Baidu, Google Market size of the sum of 97.3%, than 2009q4 up 0.5%; from the request point of view, Baidu, Google Market size of the sum of 93.7%, compared to 2009q4 down 0.9%.

Iris analysis that the above "two-sided" characteristics of change, and the advertising behavior of the "lag" to coincide: first, based on learning costs, menu costs, transaction costs and other factors, the behavior of advertisers is bound to exist time lag; second, The Advertiser's behavior changes depending on user changes, before the user "vote with the foot", Advertisers will not do anything for the time being. Eric Consulting analysis, based on the search engine according to the basic mode of Pay-per-click and flow-driven revenue driving principle, traffic changes, as an important industry vane, indicating the future trend of market revenue changes, Eric will be in the future for some time the Chinese search engine market flow structure and concentration of trends focus attention and timely release, please pay attention.

Hot Analysis: New competition in Chinese search engine market

At the end of the Q1 quarter, the Google incident to the Chinese search engine market competition has brought imagination space, the market will be more variable. Eric believes that it is the key to the competition of the search firms to truly understand user needs and subdivide product innovation, and to develop more targeted and efficient marketing work for advertisers.

In addition to universal search, vertical search has also become a new bright spot for Q1, such as Taobao, where to go to the "vertical" search services, access to the user's approval, and diverted a part of the general search traffic. Eric believes that the future of the search competition is not limited to the existing traditional search vendors, shopping sites, travel booking enterprises, browser manufacturers, such as the flow of resources to grasp the advantages of the enterprise will become a new entrant and a strong competitor