Qian Yushan: A case study on SEO optimization of group purchase website

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Does the group purchase site need to be optimized? Recently in a lot of talent online to see a lot of group buy site SEO personnel, from this can be seen: Group buying site also need to do a good job optimization. How to optimize the group purchase site? Today Qian Yushan SEO Tutorial Network To do a case-by-day to do a detailed analysis of the Group purchase site optimization strategy.

Why do you want to do SEO optimization? Although the promotion of group buying network marketing methods are diverse, but the most cost-effective or rely on the search engine to bring traffic. In addition, because from search engine content contains "region + product name + Group buy" Such people to flow, are with direct purchase intention of accurate customers, they can make the conversion rate of goods greatly improved. Therefore, but from the perspective of transformation, Group buying network promotion is inseparable from SEO.

Second, the current optimization and improvement recommendations every day group buying network at present in the site Optimization group operation, has taken a lot of progress than before. As of July 4, daily group buying network related SEO data are as follows: Domain name registration date 18-mar-2010, 2 years; pr5,sr3,alexa245805 Baidu 6050, Google 2310, Baidu related domain 958, Yahoo outside the chain of 400. After careful analysis, I found that there are still some points to be improved. The following are resolved in several different ways:

1, the Site Program optimization every day group Buy Network program optimization has been done in place. The program function itself is impeccable in the user experience, covering the advantages of many group buying programs. But there is also a lot of buying programs and shopping malls difficult to solve the problem: product page static processing. We know that static page and dynamic page in search engine crawling and indexing is still a big difference, only from the perspective of SEO, if you can achieve the static product page is the best.

2, the site structure optimization every day to buy network whole station head navigation area consistent, and fully consider the user experience, can let visitors in the shortest possible time to find the necessary. However, from the perspective of optimization, the logo of the head navigation area does not add the Alt attribute of the picture, suggest to modify ALT attribute such as: "Every day buys the net, China biggest female life buys a website", this can increase the keyword "every day buys a net" density, can also be in the mouse hover when prominent site theme;

The whole station bottom is consistent, the bottom picture uses the Alt attribute, and make full use of the copyright notice and on-line product support, impeccable;

The middle part of the home page is the basic style of group purchase, clear pictures with a reasonable product title to the user's transformation is essential, and each product picture also added Alt description and increased the site name of the keyword density. Overall, the layout of the page keyword is more reasonable. However, another common problem with the group buying network is the renewal of the website. This is done relatively well on the Internet every day group buying. First of all, daily buy online at least a new product, product updates, led to the homepage of the update; the right side of the most recent buyer comments and customer service questions, but also fully led to the homepage of the update. Structural optimization also has a very important point: although the head area to write the path tag, but the whole station is rarely reflected absolute path, proposed to modify the relative path to absolute path, to facilitate the crawl and weight accumulation.

3, home several important labels optimization Head area of a few tags for keyword ranking is critical, the major sites all pay attention to head optimization. Counter-view every day group buying network, the region's several important labels of the wording to be discussed. The first is TITLE, the delimiter used may not be reasonable, the proposed underline and delete the brackets, written as "Daily buy net _ China's largest female group purchase site", this sentence reduced the byte, highlighting the theme and keywords in the TITLE density, and more conducive to the key words "Daily buy network" and "buy every day" ranking; Keywords label redundancy and keyword segmentation punctuation misuse Chinese comma, those short tail words no matter how you optimize it is difficult to have rankings, proposed deletion, only keep "daily group purchase, daily buy net, Tiantiantuangou, cosmetics Group purchase, skincare Group purchase, food Group purchase, Office Snacks Group Purchase, Weight Loss Food group purchase, female group purchase ";d Escription characters have exceeded the mainstream search engine Baidu and Google restrictions, proposed to remove redundant characters; the body area H tag is not reasonable use: ignore the most important label H1, while h2~h4 tag almost no keyword writing, waste these tags, It is recommended that the H1 label be properly inserted at the bottom copyright notice, while changing the use of other H tags.

4, the external optimization every day to buy a network of links to do a good job, a few friends of the chain of high quality. But the quantity of relative external optimization is insufficient. Suggestions to increase Baidu-related domain and Yahoo outside the chain, for the promotion of Baidu and Google rankings is very important.

Group Buy network SEO need to accurately grasp the user's psychology, and the need for the site in the search engine has a higher weight, because the group Buy Product description page of the collection speed is slow, limited to the specificity of the group purchase site, the author combines user experience and SEO optimization focus on the highest weight, The most easy to get ranked home SEO optimization proposed a few rough ideas, not only the place welcomed the discussion. This article by Qian Yushan seo Tutorial Net http://seo.hefeimama.com original, learning SEO on Baidu "Qian Yushan"