The person familiar with the matter said that Qihoo 360 invested in the web game Media 2366, and Haibin, the top director of Qihoo Web games, also served in 2366. The investment message was confirmed by Haibin, saying the deal was completed last August. 2366 of the operating parent company for the Sichuan Dream Network Technology Co.
Haibin said the investment was driven by the fund, which was completed in August last year, but did not give a statement on the 23,661 job and did not disclose the amount of investment and the percentage of shareholdings. It is noteworthy that at the end of last year's Chengdu Web Games Summit Forum, the official press release appeared in the "360 Game website 2366", indicating that 360 may have held more than 2,366 shares.
2366 is a professional web-game media, its operating parent company for the Sichuan Dream Network Technology Co., Ltd., founded in September 2009. Its services include information, downloads, questions and answers, virtual goods transactions.
2366 was not the first game media in 360, and at the beginning of the game industry annual meeting, 360 announced cooperation with Nangju network. The two sides set up a joint venture, 360 holding a 80% stake in the new company, while the 360 safe stripping and Nangju network reorganization.
Industry insiders said that the development of online games today face fierce competition, to win the need for high marketing investment, which makes a number of game manufacturers unbearable load. If you can buy a game media, it will be more effective. Before that, there was a cruise to acquire the game portal 17173. 360 Layout Game Media is intended to strengthen the media, not only can save advertising expenses, but also can complete the Web game platform layout, to achieve high-speed growth.
Rothi Reporter of Huaxi Metropolis Daily