Qingdao Haier net profit growth 20.84%

Last night, Qingdao Haier (600690. SH) released the 2014.5 Annual report, the first half of the operating income of 47 billion yuan, an increase of 9.16%, net profit of 2.577 billion yuan, an increase of 20.84%, the basic earnings per share 0.947 yuan, the year-on-year increase of 19.72%.

Profitability continues to increase, gross profit margin of 25%, up 0.19%, of which white power business gross profit margin of about 1.09% per cent, the company's net profit margin of 7.01%, up 0.73%, operating activities generated a net cash flow of 3.733 billion yuan, the year-on-year increase of 7.6%.

In addition to refrigerators, washing machines, water heaters business continues to maintain the leading position of the industry, air-conditioning to maintain a good development posture, the kitchen electrical appliances also achieve good growth; U-home Business covers a full range of intelligent life solutions to promote intelligent life Ecological circle Strategy Landing The Channel integrated service business develops rapidly through the rapid growth of third party distribution and logistics business.

The first half of last year's energy-saving policy stimulated the formation of a high base of industry sales, coupled with economic growth in the first half of this year, the real estate market lower, and other factors, China's white electricity industry growth rate than last year significantly slowed; in two, the growth trend fell further in the first quarter Refrigerator, washing machine industry short-term growth is facing a certain pressure, benefiting from the three or four level of market penetration, air-conditioning industry to maintain sustained growth. Exports have recovered as the global economy has grown steadily.

Industry demand is high-end trend, the average price of products move up. Double-doors, three-door refrigerators, rollers, large-capacity washing machines, frequency conversion air-conditioning accounted for the promotion of rapid growth of electric business channels, the first half of the online home appliances sales growth, sales grew 74.7% year-on-year. Smart home appliances will become a new point of growth and technology explosion, Allwin Consulting forecast, 2020 intelligent Home appliances eco-industrial chain output value will reach 1 trillion yuan.

In order to adapt to the new situation, Qingdao Haier has formulated "the network Strategy", in the first half in accordance with "enterprise platform, user personalization, Staff create customer", promote small micro-entrepreneurship, to achieve rapid response to market demand. Through in-depth interaction with users and the introduction of world-class resources to achieve product iteration lead, strengthen the electric business channel, promote personalized home appliances customization, promote the intelligent automation and modularization of supply chain.

In the first half of this year, Haier refrigerator income of 13.71 billion yuan, down 0.3%; air conditioning income of 11.63 billion yuan, a 16.6% increase, the introduction of new products such as air box, but also with the Apple company to promote the development of intelligent air-conditioning industry, built more than 1000 air-conditioned franchise stores, township stores 15,000 , air-conditioning first automatic chemical plant in Zhengzhou production, annual output can increase 6 million sets.

In addition, the washing machine business income of 5.9 billion yuan, an increase of 4.8%, the water heater income of 2.09 billion yuan, increased by 3.5%, the kitchen Electrical income growth of 25.1%, to 530 million yuan.

During the reporting period, Qingdao Haier accelerated its transition to the Internet. The first half of the year, the electricity quotient growth of more than 150%, Haier refrigerator, washing machine, air-conditioning online market share in the industry first. At the same time, continue to promote personalized home appliances customization, Haier Mall launched kitchen electricity, washing machines, refrigerators and other custom plate.

Production intelligence is also advancing. In the first half of the year, Qingdao Haier has been put into operation of the Shenyang Refrigerator Interconnect factory is the industry's first intelligent automation interconnection demonstration factory, with the world's first highly flexible personalized assembly line customization. At present, Qingdao Haier has reached the washing machine, refrigerator, freezer, electrothermal, air-conditioning and other product line seven core modules of the 22 intelligent unmanned production line.

This year, Haier Smart home strategy further "landing". March this year, Qingdao Haier issued u+ system, July convened u+ Developer Conference, polymerization intelligent Home industry chain of different resources. At present, there are 43 manufacturers of 55 models of equipment access, and achieve integrated linkage; u+ community active users up to 320,000, will form food, air, water, laundry and other intelligent ecological map, the first half of this year Haier intelligent white electricity products sales more than 240,000 units.

From the regional perspective, the first half of this year, Qingdao Haier domestic income of 40.376 billion yuan, an increase of 6.3%, foreign income of 6.357 billion yuan, an increase of 36.11%.

In July this year, Qingdao Haier completed the world's top private equity investment agency KKR, the directional issue of additional shares, to KKR issued about 300 million shares, raise capital of 3.28 billion yuan, to help Qingdao Haier business development and improvement.