Quick SEO Primer: 15 minutes to learn SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

keyword Part


1. Keywords in title <title>


This is the most important place to put the keyword. Title within the number of words must be short, up to 6-7 words (Chinese words, we weigh, that is, more than 10 Chinese characters), the key words must rely on the former


Weight: +3


2. Keywords in URL

The keywords in the
URL also have great help. If you do not place keywords in other places on the page, you might as well put them in the URL (this point is not suitable for Chinese web site, because our Chinese website URL is generally not included in Chinese keywords, I refer to the optimization of Chinese keywords)


Weight: +3


3. Keywords for the entire page document


This is another important factor that needs your testing. Generally speaking 3-7% is the best, 1–2% is too few. If more than 10% is a bit dangerous, may be the search engine that is cheating, so be sure to be careful.


Weight: +3


4. Key words in anchor points

It is important to
anchor points, especially the anchor text of the Inboundlinks (linked links-from other sites). If you have a keyword in the anchor of a link from another site, it is equivalent to a vote on the site.


Weight: +3


5. Keywords at the top of the page (can be h1,h2 bold)


This position is also very important, but to make sure that your site's text does have something about the keyword, otherwise it will be considered cheating.


Weight: +3


6. Keywords for the beginning of the main text content of the entire page


Although there is no anchor text, title, the top of the text is so important, but you should also consider him. Also note that "the beginning of the page" does not mean the first paragraph of the article, because if you try the form, the text of the main paragraph may be in the second part of the form.


Weight: +2

Key words in
7.<alt>


Search spiders will not read the contents of the picture, but will read the text description:<alt>. If you have a picture on the page, you should use the <alt> tag to add the appropriate keyword to the picture.


Weight: +2


8.Meta keyword


Meta keywords are becoming less important, especially in Google. But Yahoo and MSN still use them as a reference. So if you want to think about yahoo,msn in optimization, fill in this part! In any case, there is no harm in adding these labels, if you don't mess up.


Weight: +1


9. Keyword Proximity degree


keyword proximity is used to measure the entire page of keywords associated with Chengdu. For example, you want to optimize the "dog food", then "dog" and "food" directly between the space is the best, the middle do not insert other text. Then "dog food" is the best, if you put "dog" in the first paragraph, the "food" to the third paragraph, search spiders will still be counted on them, but no above the first kind of effect is good. Keyword closeness is mainly used for keywords consisting of 2 keywords


Weight: +1


10. Key word Group


You can use keyword phrases that consist of multiple words, such as "SEO services." When you optimize the keywords are very popular (refers to a lot of people are optimizing this), this method is the best. You can find some close related keywords, and then combine them, you may get a new keyword phrase, it may be better to use it as an optimized keyword.


Weight: +1


11. Second keyword


Second keyword


For the second keyword optimization is a good idea, because everyone in the optimization of the most popular keywords, then the page to set the unfamiliar keyword to reduce the cost of competition.


Weight: +1


12. Keyword Branch


Keyword Branch


This is not a factor in English, because the form of a word in English is the same as the original state. For example, on your page and dog this keyword, then dog,dogs,doggy. will be considered relevant. But for other language keywords may be different from the original form, such as Chinese, "Music, Rock page" may be as a music site are very important keywords, but is completely different. Then you need to consider the relevant keywords are optimized. (The example may not be appropriate, we know what the meaning can be slightly)


Weight: +1


13. Synonymous words


optimize the keyword at the same time, it is best to use the synonyms of this keyword together to optimize


Weight: +1


14. Wrong keyword


spelling mistakes are a frequent occurrence, and if you are aware of this, you may be able to make your own keywords for the words that are likely to be misspelled by popular keywords. For example, (i.e. Christmas and Xmas), you can try to optimize for these, yes, this may give you some traffic, but it may give others a bad impression, so you'd better not do so.


Weight: +0


15. Keyword weakening


when you optimize a large number of keywords (especially irrelevant), you will be able to impress the overall quality of the keyword, which may lead to the role of the main keyword is weakened.


Weight:-2


16. Spam keyword


If your keyword density is greater than 10%, it will be considered a spam keyword, which may result in a search engine penalty.


Weight:-3


This article is mainly for English website SEO, but these principles I think used in any search engine is helpful, use of Baidu is also possible. Because these principles are very basic principles, please consider them in detail.