Re-reading: the use of human weaknesses in Internet products (iii) vanity

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[Core Tip] in the internet age, self-vanity, a strong sense of self satisfaction may be beyond your imagination. How big the vanity is, how big the market is.

Three years ago, the Geek Park has a use of human weaknesses of the Internet series of observation articles, in turn from the "greed", "Lust", "vanity", "peep", "lazy" and other angles to the gap between the various Internet products how to use the weakness of human nature to promote, forward.

Three years later, Internet products have become a broad term, in addition to the narrow range of Internet products, it also includes mobile internet products, wearable equipment and the emergence of the Internet in the past two years of thinking of the new hardware. In these three years, although the Internet product definition is broader, the weakness of human nature has not been compensated. This paper is to reinterpret the third article of the series: vanity.

A few years ago, the vanity on the internet is also mainly manifested in such as QQ grade, lighting icon, QQ Liang, micro-Boga V, micro-bo buy powder and attendance medals and so on, three years later these still exist, and there are more new tricks.

You know what?

In fact, such as micro-BO, QQ space, Renren and other social networks in itself is to show off the vanity of the stage, drying or show to meet the vanity mentality. And now in addition to micro-Bo and so on to get the forwarding, but also a way to get the vanity of identity: "Answer to get praise."

Via ArayS

Three years ago, the online knowledge has become a world of praise, praise answer, praise comments, anything can be praised. Praise in the knowledge of the role of similar microblogging forwarding, long content effect and the same applies to celebrity, performance in the longer layout of the better answer and celebrity answers more easily get the user's praise, as to whether the answer to the right is not really a secondary. The hustle and bustle is all for the praise, today you praise?

In addition to the praise, QQ space also introduced similar to Facebook like button praise, have to say that these small buttons really grasp the user's vanity mentality.

Extended reading: How can I tell you 100 times times a short time?

Kidney apples

It is estimated that on the day of his death, Mr. Jobs did not understand why his iPhone would be so desperately wanted in a country called the nation. It's all vanity.

Now, Apple's "sell the kidney to buy the iphone", "Students steal, Rob, and home to the iphone," and so on, and so on, it is said that next month will be a cheap version of the iphone 5C, so that the timid people also have an iphone. It is also possible to launch the Golden IPhone 5S to cater to the Golden Mobile user base.

IPhone Online

"Mobile devices" outside the IPhone.

Perhaps such a cheap version of the IPhone will still have many users can not afford to buy, do not worry, there is Taobao, in addition to the iphone online generation is also able to send QQ space to say, mood, micro-bo and so on. For those vanity users, in order to show the noble "on the iphone using QQ" words, the account password was leaked Taobao sellers do not care.

I can't afford an iphone and I want to look like I have an iphone.

Up to now, Taobao still has up to nearly 900 generations hang iphoneqq Taobao shop, but the highest monthly sales of merchants only 136 transactions, far less than the craziest time per month up to 3000 volume.

I ' M rich!

If the iphone QQ online is a "I have the iphone I do not bad" hint outside (in fact, BlackBerry, Nokia users have a greater chance of money), then like I ' M rich! This application is the naked vanity dazzle rich.

The most expensive application with a price of 999 dollars, only one function: Open and display a ruby wallpaper, I'm rich.

Of course, the first famous I ' M rich! in the app Store Apple has been under the shelf for many years, but its developers are still making a fortune, because 8 people bought the app during the online period. Last year, when Microsoft's Windows phone store opened, the developer went on to the WP version of I-Rich, priced at $499 (also under the shelves).

Note: Android play Stroe also has a similar most expensive application of the Most expensive play App, which, if you buy it, proves that you can afford to buy the most expensive app for playing.

Beauty Party

The female user base, which is the dominant person in the real world, also occupies the same position on the Internet and on the mobile Internet, while for women who are born to take pictures and love to share, there is nothing more satisfying than a picture-beautification application.

A few years ago the use of mobile phone photos are mostly more than the public Camera 360, camera+, the United States and other Mito, and now for "no beauty, not self-portrait" of the female user base, a pile of dedicated to the application of self-portraits began to appear and quickly popular. Early this year, the United States Mito had a dedicated girl beauty application beauty camera, on line three days to get 1 million installation, 39 days broken 10 million.

Never underestimate the need for female users to love beauty.

PK Star

A few months ago, there is a call Baidu Magic map of the application suddenly popular, the popular reason is that the "PK Big coffee" function, it uses Baidu face recognition technology to scan the user avatar, to find the most similar star photos and share to the social network. To meet the user's vanity in contrast to the stars.

So, once again, the women who are born to love themselves, love to share quickly let micro-blog full of all kinds of face photos. Online not a few days, Baidu Magic Map on the list of the App Store is undoubtedly the first, which is also Baidu in mobile interconnection, so far the most explosive red product.

Hit the plane

Micro-letter 5.0 After the update, hit the plane became the hottest game in the country. Usually quiet account a uniform again appear in the list, the degree of popularity to if the score is not millions are simply embarrassed to greet people. The plane once again aroused the greatest advantage of social games, human interaction process, the last upsurge is stealing vegetables and parking spaces, in order to meet the vanity, many users use plug-in to brush points.

This time is no exception, because not everyone can master the main points and advanced techniques, a few days later appeared a dozen aircraft plug-in, many Taobao agent business is a "fire."

Conclusion

In the internet age, self-vanity, a strong sense of self satisfaction may be beyond your imagination. How big the vanity is, how big the market is.

Unless the special statement, the Geek observation is the Geek Park original report, reproduced please indicate the author and the original link.

Original address: http://www.geekpark.net/read/view/187145

Reinterpretation: Internet products that exploit human weaknesses (i) greed

Re-reading: Internet products using human frailty (ii) Lust