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The key point of website construction is "how to find potential customers and effectively transform into cooperative customers", here refers to the effective transformation that is to find customers will not necessarily choose our products or services, become our customer transformation is effective transformation, then in the competition in such a fierce network era, How do we tap into potential customers and improve the conversion rate of our website? One of the keys is to improve usability.
For a Web site, usability is the ability of a user to effectively find the information needed or accomplish his task, how efficient and whether it makes people feel happy. If the website usability is poor, will waste the user's time, greatly reduces the website the return visit rate, this to the website survival is a vital question. Therefore, it is necessary to provide Web site developers with usability improvement recommendations and tools for improvement.
How do you know if a visitor likes your site? Tracking user behavior with usability testing tools can answer this question. The data tracked can provide you with accurate information about where the user likes your site, which areas are most prominent, and where users are most likely to overlook. Do not underestimate the data collected, because these data can help you to effectively improve the site CTR and conversion rate.
Improve your site do not pick time, when you find that your site can not attract many visitors, you should act immediately. There are a number of very good tools that you can use to track user behavior and provide advice on how to improve the usability of your site. Some of them may not be free, but a good return is worth paying for. It's fun and meaningful to hunt for the tools you need.
Userfly
Userfly can provide free web visitor action recording services. Simply add a simple JavaScript code to the Web page to record the visitor's actions from opening the page to closing the entire process. Userfly can record the movement of the mouse, click and keyboard input. For the site owner, Userfly can easily detect and analyze user behavior, through A/B testing and other methods for the site Ui/ue provide valuable information.
Attention Wizard
Attention Wizard is a visual tool that can help you improve conversion rates and easily identify problems with the target Web page. Attention Wizard uses advanced AI algorithms to simulate the trajectory and focal point of human vision. Attention Wizard can immediately deal with the sample pages you submit and generate an "eye-track thermal force". This "hot attempt" predicts how visitors to your site will be browsing in the first few seconds. Of the resulting results, 75% are done through eye tracking and mouse tracking. Attention Wizard has three versions, the short version, the advanced version and the final edition.
Clickdensity
A complete usability toolkit that improves the site content structure, optimizes links and advertising placement, and analyzes and enhances the stickiness of the site by capturing real-time data from visitors. It will tell you exactly where the visitor clicked.
After registration, the site provides a section of JavaScript code to add to your site can be, when users visit the site, a small additional files will automatically download for the transmission of user clicks events. The product offers a free trial version, which can be paid for upgrades to different advanced versions.
ClickTale
It is a tool for analyzing the behavior of your visitors to your site, and you can watch them online and download them to your computer in a video-like manner. Using ClickTale's visitor behavior video recording, you can help you better layout your Web page, bring a better user experience to your visitors, and improve the conversion rate. It also provides real-time monitoring of performance analysis, transformation analysis, link analysis, advanced filtration and market analysis.
Clixpy
Clixpy almost records all of the visitors ' movements, such as mouse movements, clicks, scrolling, and form input. These actions are useful for locating users who find easy or difficult content, which attracts them most and why users leave the site. This helps you optimize your target Web page and help you turn your visitors into customers.
Chalkmark
Chalkmark allows you to quickly create a project that investigates interface prototypes in your visitors to see where the user's focus is, where you can view a hot map of each task and how many users have skipped the task. You can register for free, or you can pay monthly or yearly to unlimited number of task levels.
Clickheat
is the GPL-licensed open source software, is a very powerful JavaScript library, it can help you to statistics on a page of users click on the heat map, support Chinese display.
Crazyegg
Crazyegg is able to monitor all clicks of a page and clearly display the hot-spot of the page, and can monitor the clicks of all pages fairly accurately.
Mouseflow
Through video recording and analysis of user clicks and scrolling behavior, generate mouse click and move hot map, help you optimize the target page and improve conversion rate.
4Q Online Survey
Is the user really satisfied with the site? The fourth-quarter online survey, a free solution, can tell you more about your site's visitors, such as why users visit your site, whether they're doing the right thing, and if not, what's holding them back. The survey can collect a lot of feedback from users.
Concept Feedback
Concept feedback provides quick feedback on website design, usability and marketing through the online professional team. For public opinion, Web professionals in the team will give you a holistic view of private feedback and you can invite specific experts to provide feedback and organize graphical results. Professional feedback comes from experts in the areas of design, usability and marketing.
Feedbackarmy
You can get a quick usability test and get 10 feedback by submitting your site's questions. However, do not pay 15 dollars, if you want to get 50 feedback will need 55 dollars.
Feng GUI
The Feng GUI generates a hotspot map by simulating what the human vision sees in the first 5 seconds, providing testing services for design and developers, through an analysis of observation angles, brand benefits, and predictive effects.
Hep Second Test
Improve the target Web page to allow visitors to focus on key content by bringing together a set of questions that users can answer in 5 seconds.
Google Site Search
In Google site search, to strengthen the index range of corporate web sites; a managed search solution can present ad-free search results, increase the conversion rate and sales of the site, and reduce costs.
Kampyle
Kampyle can allow you to appear on your site a button to send feedback online, click this button to pop-up questionnaires, so that visitors can feedback information. Kampyle provides a feedback form template that you simply need to modify, and Kampyle also provides a rich feedback statistic.
Loop 11
Using Loop 11, you can easily create a professional usability test, collect feedback and get quantitative data for availability in a timely manner, and then see the results immediately. Supports more than 40 languages.
Openhallway
Openhallway records the user's availability data remotely or locally. The user's screen and voice will be recorded and uploaded to your account.
Silverback
Software that designers and developers use to capture screen activity for usability testing can record the expression and sound of testers, have bulk export capabilities, and can mark any noteworthy moment.
Site Tuners
It guides you through the problem of conversion rates that exist on the target Web page and answers your specific transformation-related issues. Optimize the target page to get the best conversion rate quickly and easily.
TechSmith
TechSmith is the world's leading provider of screen capture and recording software for personal and professional applications. TechSmith products are commonly used to capture content from their computer screens. Morae is a good software for understanding your customers. One advantage of using Morae is that it automatically calculates and gives results and satisfaction, not just analysis and reporting.
Usabilla
Usabilla helps site owners learn more about their customers, not just the data. Collect visual feedback on Web pages, physical models, wireframe or any image.
User Testing
Usertesting observe users ' activities in their environment, listen to their ideas, and form conclusions.
Webnographer
is a remote usability testing tool that tests the metrics of Web sites, Web applications, or prototypes that can be manipulated in the natural environment, capturing users ' ideas through questionnaires.
Webtrends
The focus of optimization is to discover market potential and accurate delivery content. Thousands of web sites around the world, including more than half the wealth and 500 of global companies, are relying on webtrends to improve their website conversion rates and optimize their marketing to achieve a higher return on investment. As the leader of the global web analytics industry, WebTrends has been the most authoritative metric in the Web analytics industry by virtue of its numerous industry awards, comprehensive consulting services and unparalleled professional experience. Through its on-demand services and a variety of software products, WebTrends helps users get accurate, executable web analytics data.
Website Optimiser
Website Optimization tool is Google free website testing and optimization tools. With this tool, you can increase the value and clicks of your existing Web site without any cost. By using Web site optimization tools to test and optimize the content and design of your Web site, you can easily and quickly increase your revenue and ROI, whether you are a novice or an expert in marketing. A/b experiment and multiple versions of the experiment can be performed.
These are very useful tools if you find better, remember to share with us:
Source of compilation: Http://www.cnblogs.com/lhb25/archive/2010/12/28/1918491.html
Original from: http://www.hongkiat.com/blog/tools-to-improve-your-websites-usability/