Reflections on the new direction from Zac Guest seowhy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

December 28, 2010 Zac Guest seowhy and many seoer together to talk about the future of the new SEO direction, for everyone to do a SEO in the past and the future prospects of SEO online communication, Zac Predecessors and personally answer the questions of the relevant friends about SEO. SEO in China has gone through seven years or so, then the future of the new direction of SEO where it? I was also fortunate enough to participate in listening to Zac predecessors on the new direction of SEO insight. I to this Zac guest seowhy did this ponder summary, the content by Zac's exact words expands to think obtains. Welcome all support, write well can give me a message, Welcome to Exchange Learning, thank you!

I. The prospect of SEO

Seo How long can walk? SEO with the existence of search engines exist, in the foreseeable future years, the search engine will continue to play an important role in obtaining information, therefore, the existence of search engines do not need to worry about the future of SEO.

SEO saturated? No industry is absolutely saturated state, SEO is the same; there are many traditional enterprises do not even have a website, or do not make full use of the site, when they want to use the network to promote and sell their products, SEO needs and opportunities are correspondingly more up.

Differentiated SEO? Baidu products occupy more and more space, seize the hijacked traffic more and more, then the corresponding space of SEO is reduced. Then only seriously to do a good job of keyword research, to find Baidu or large sites have not covered the word or industry, and then the site to do strong. Use the difference to occupy the search engine's place, can pay more attention to the picture, video and other integrated search, they can also bring you not small traffic.

Enterprise station must be SEO? If the site can make money, without SEO can also ... SEO again how to say is only tool, no big company will say he just rely on SEO to do. The core competitiveness of the enterprise station comes from the core competitiveness of the enterprise, but not from the SEO. For example: A company can produce cancer medicine, without SEO, even without promotion, you can make money, you can have visibility.

Who do seoer to serve? If there are products on their own stand, sell things. The first choice is their own control of the product, their own development or have a reliable source. Zeshun is to sell other people's things through the website Alliance, can not find anything to sell, do English station, do adsense.

Full-time SEO and SEO company's way out? Full-time SEO from small and medium-sized companies to large companies, from the SEO to marketing vice president, from working to entrepreneurship. Now want to build SEO company, I think it is best to have a strong offline or traditional network and marketing channels, do not expect to rely on the word "SEO" to pull performance or rely on the site to eat people, SEO is not suitable. Those seemingly powerful websites are also the same, they are not strong for a few months ah. I rarely hear that companies that specialize in providing SEO services can do it well.

Second, SEO and marketing

Do SEO, to understand that they are doing marketing, do not because the SEO does not exist on the loss of marketing, SEO is just a tool, auxiliary marketing and. SEO basis is similar, should be more marketing and ideas to expand. Seowhy can search "SEO" ranked first, also not by the narrow sense of the optimization of the site can get. If you want to do network marketing company, then directly to do an E-commerce company, marketing for others to make money, why not serve themselves?

Third, SEO optimization and thinking

Rankings and algorithms: SEO optimization process has a lot of details, do not always dwell on which details are more important, not to dwell on the problem of floating up and down the rankings. SEO optimization Process Many phenomena are normal and unavoidable, you can do is to expand the content, attract links, do strong sites to stabilize the rankings. Not too much attention to the algorithm, the time spent thinking about how to create more original content, how to improve the collection, how to improve the transformation, how to mining keywords and so on, may be more effective. But the search engine's algorithm will only forward, not backwards. SEO purpose is to higher conversion rate, more turnover, profit amount, not for meteor, ranking.

The balance of SEO: do anything, do not do 100%. For example, external links, anchor text 100% is the target keyword. Do not 100% from the links, not 100% to the home page, and so on. In fact, do not deliberately do SEO, you can achieve balance. Naturally attracted to the link, it can play a balance, because it is impossible to 100% anchor text is the target keyword.

SEO optimization basic process: keyword research, competitor research, content design, website structure optimization/design, page optimization, external link construction, traffic analysis, policy adjustment.

Small Web site SEO: Keyword research (of course, with their own products and industry-related), and large companies to compete for hot words is the most difficult road. Look for other people do not cover the word, with your strengths to compete for other people's weaknesses, that is, the above mentioned the difference of SEO.

Big website SEO: The key is to solve the link structure and included, so that the page has the opportunity to obtain long tail flow. Of course, no matter which kind of website, the basic optimization on the page is essential, title writing, keyword distribution and so on; The basic optimization methods and processes for various websites are the same.

Content relevance: Irrelevant content of the site to refine the theme of no benefit, such as: in the sale of tea site talk about SEO.

Anchor Text Diversification: Anchor text too concentrated will likely have some problems, or by the search engine to think too much optimization or cheating, anchor text needs to be properly dispersed.

Inside the long tail ranking: The internal structure and included no problem under the premise of the page long tail ranking mainly rely on the weight of the entire site, and the site weight accumulation takes time, and a variety of external links. 10,000 links from the same site are far less effective than links from 10,000 different sites.

To promote a lot of words can do? Can do, but must have his difficulty, but the promotion generally will not always 10, such as evening promotion closed, or the budget spent. Really hot words, indicating good profit, good profit has the value of pursuing. If it is long-term occupy the rank of the old station group, how to do? I personally would suggest avoiding, doing other products or industries site, do not have to compete here. Market, products, opportunities are many, into that industry, the determinants are often not SEO, but sourcing, professional knowledge, hobbies and so on. Does the robots pass weights? Robots.txt blocked pages will also pass weights, so there will be weight loss. Simple JS also passes the weight. If the page is not necessary to be included, use meta NOINDEX follow best.

is the station group and sprocket effective? Effective, and the speed of the rise is also fast, the profit is also quick, but also by the search engine processing quickly. Of course, whether the algorithm or artificial, Baidu seemingly still lack of preventive measures, can only be compensated afterwards.

Iv. SEO and Enterprise

The problem with the profit model depends on whether the profit model is focused on a product or service and, if so, on a website. But also do not make the profit model too complex, a number of profitable project group to synthesize a number of more than a few matching better, otherwise the user will be disorderly. Brand building in the future is extremely important, brand to improve the conversion rate, reduce the cost and risk of SEO has a great role. Reduce the reliance on search traffic, rely on Baidu, or other search engines, bring traffic, this is very dangerous. To tap the enterprise product itself, the product itself can be praised things, the development of core products to bring more target customers, but also improve the visibility of the enterprise.

Five, the new direction of SEO (SEO and SNS)

SEO industry itself is only a small piece, the competition is very fierce, the real play is other industries, selling traditional industry products.

SEO to the SNS platform transfer: Now the vast number of netizens friends are increasingly inseparable from a variety of similar Facebook SNS sites, Twitter and Foursquare these SNS tools, especially such as Twitter and Foursquare these very time-sensitive information, The number of updates is so fast; therefore, the search engine on these nature of the site will be increased attention, so we should pay more attention to SNS microblogging and other information. Website name, link out now SNS website, appear in whose account number, sooner or later will be as important rank factor as the link of now. Netizens to SNS website Mobile is inevitable trend, search engine also have no way, must keep up, SNS in everybody talk about, spread what website, to search engine will be a very strong signal. At present, this signal in the algorithm is not obvious, it should be the search engine has not found a suitable way to filter noise.

Optimize search results, rather than just optimize the network rankings or get traffic; The search engine will gradually develop to provide high-quality search results, users can get accurate information at the first time is the best search experience. Above is purely personal opinion, thank you, if you have a better view, welcome to my message, the article put forward your valuable comments, thank you!