Requirements for editorial writing of medical websites

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Our ultimate goal is to diagnose patients, want to patients to the diagnosis, the premise is to patients online consultation and registration, we can do is to leave the article readers, let him click Online consultation. How to retain? The readability of the content and the needs of the patient. The point is that the title and description (first paragraph) are attractive.

1. Title:

is divided into two categories, one is in line with people's search habits of the key words, the other is the novelty of the keyword is attractive.

1 reasonable title, within the station, both have to meet the people's search habits, but also can write some of the key words of attraction.

Role: There is a novelty of the title, in the column page will not be visually fatigued, there is the title of people's search habits, so that patients can quickly find the information they want to see. Recommended reading can recommend personalized title of the article, but also to arouse the attention of patients.

2 Long tail word or long tail keyword as the title, the word as far as possible not more than the maximum length of the column page. Male division is 16, gynecological is 15, home page news is 25, infertility 15. No longer than 25 words.

3 keywords in the title: Do not appear more than two times, forward matching, do not stack keywords.

4 title language popularization, more in line with the search habits of netizens, do not use too professional terminology. (such as Ed and impotence with impotence better)

5 If you need to use punctuation, then the title does not appear special symbols, you need to separate the use of space as far as possible (extrapolation can use the underscore). The personalized title can appear with a question mark, an exclamation point, a colon, and no other title symbol.

6 Title statement fluent, simple, clear, avoid mixed dishes, no ambiguity, highlighting the core of the article.

7 in general, the inner station does not use double headings. (double headings such as: What is prostatitis? What is the symptom of prostatitis?)

8 to include the keyword in the title.

2, the key words fill in:

Keywords two best, word 2-8 characters between, with a space or the English input state of the comma separated, not to appear in other, and prohibit piling keywords, prohibit the choice of irrelevant keywords.

3. Description:

50 to 100 words, not too long or too short, try not to more than 120 words. Edit their own fill, you can edit a section of the general text, can also be copied from the article, must be original content. (Easy to optimize the article and optimize the website)

4, the first paragraph:

The first paragraph should appear 1-2 keywords, the first paragraph original, in addition to the special form of writing, is generally a general introduction to the entire article, or to draw the following.

5, Content:

1 The core of the content of the article should be prominent, true, rich in content and fluent in writing. The content should consider the readability, the marketing sex.

2 Words 500 to 800, preferably not more than 1500, do not have typos, more than 2000 to pagination.

3 The key part of the article to highlight, in the article appeared in the title, small title, treatment technology, can be bold, discoloration.

4 article in addition to the technical introduction, as far as possible original, the entire article of the minimum degree of originality should not exceed 50%.

5 The content hierarchy structure is clear, distinct, avoid a paragraph of article, can use small title, the detailed content of the introduction can be listed 123 points, highlighting the focus. Do not write too objectionable and scary content, part of the content can not write the content of absolute words, not to write the content of their own face.

6 encountered the contents of the data, should be maintained with the entire Web site, such as the best time, xx more cases of success, the average penis length and coarseness, how many days after the operation can be restored, need not hospitalization, and maintain the accuracy and consistency of the content.

7 No Cross site links within the station. such as the integrated station has sterile station link.

8 The article chooses to take 2-3 key words and hyperlinks to the corresponding section page (the system backstage automatically adds, the recommended reading place notices the space).

9 do not appear to denigrate other hospital content, lest form vicious competition.

6, Typesetting:

1 layout beautiful natural, clear. Format the article before sending it.

2 except the special arrangement name, the custom attribute only points the recommendation, the other attribute does not point.

3 picture for 2-3, large size to be reasonable size, the general length of no more than 400 pixels, high no more than 300 pixels, the picture is not deformed, can not have other hospital signs, picture clear. Need to be compressed, do not exceed 50/100k. Consult the map using the prescribed consultation chart, the picture added to the business pass. Big picture attribute "alternative text" fill in the title or keyword.

4 pictures do not appear too scary pictures and affect the image of the hospital images. (Don't use that kind of view is the yellow site map).

5 The article typesetting, the comprehensive station male to knock the space (sterile sterile station temporarily not).

6 to join Guide counseling, read/recommend reading at least one, recommend reading select articles, you should consider patients want to see or interested in the article.

7 pictures can not use star pictures.

7, Release:

After the release of the article, generate columns and home page. This article is provided by http://www.cdcz318.com/.